Stash Public-Source Startup Diligence Report
The upside case is a scaled subscription wealth platform serving lower- and middle-income U.S. consumers, now funded to deepen AI-driven advice and workplace distribution. The risk case is that a consumer fintech with advisory, broker-dealer, banking-partner, rewards, crypto history, and AI-advice surfaces may have thin public transparency into true profitability, churn, CAC, compliance controls, and partner concentration.
Stash Public-Source Startup Diligence Report
Stash is an operating late-stage U.S. fintech unicorn with credible public evidence of substantial consumer scale, a 2025 Series H, a 2021 $1.4 billion-plus valuation, and an expanded product suite across investing, automated portfolios, banking access, workplace benefits, AI guidance, and kids accounts. Public evidence also shows a complex regulated and partner-dependent model. The main diligence posture should be "promising but verification-heavy": scale and product breadth are clear, but financial quality, current valuation, customer economics, regulatory posture, and partner dependency require private records.
Stash discloses scale, profitability, margin, and financing claims, but audited financials, revenue, net income, cash, debt, burn, CAC, churn, and EBITDA reconciliation are not public.
Diligence request: Request audited financials, monthly KPI pack, EBITDA bridge, cohort economics, revenue-recognition policy, cash runway, and debt/liability schedules.
Stash's public disclosures show RIA, broker-dealer, banking-partner, Stock-Back securities rewards, crypto history, and AI-personalized advice surfaces that require specialist compliance review.
Diligence request: Conduct SEC/FINRA/state/banking-partner regulatory diligence, including exams, complaints, marketing reviews, Form ADV/CRS, AI supervision, and Stock-Back disclosures.
Stash relies on external partners for banking, card issuance/licensing, clearing/custody, insurance benefits, Stockpile transition, and likely technology functions not fully visible publicly.
Diligence request: Review contracts, SLAs, termination rights, audit reports, incident history, vendor-risk assessments, fourth-party dependencies, and contingency plans.
Stash reports AI engagement and discloses AI Money Coach recommendations as personalized investment advice, but public materials do not show model-risk controls or suitability testing.
Diligence request: Review AI governance, model cards, prompt/response logs, suitability test cases, escalation paths, disclosures, complaint review, and regulatory correspondence.
Public competitor pages show overlap from Acorns, Robinhood, SoFi, Betterment, and Chime across investing, automated advice, banking, rewards, and primary financial relationship.
Diligence request: Request CAC/payback, channel mix, price elasticity, win/loss, churn reason, direct-deposit ownership, and competitor overlap studies.
The latest public valuation found was the 2021 $1.4 billion-plus Series G valuation; the 2025 Series H disclosed amount and investors but no valuation or security terms.
Diligence request: Request current cap table, round documents, liquidation preference waterfall, debt/warrants, secondaries, option pool, and 409A history.
Public releases show co-founders returning as co-CEOs after a period with Liza Landsman as CEO, but full org design, turnover, compensation, and control-function staffing are private.
Diligence request: Request org chart, leadership transition memo, board minutes, retention plan, attrition data, executive contracts, and control-function staffing plan.
Public evidence verifies major financings, a stale public unicorn valuation, subscriber/AUM scale, and company-reported profitability milestones, but does not verify revenue, audited EBITDA, cash runway, debt, or current valuation.
partially verified confidence: medium
Stash has disclosed profitability milestones but not public audited income statements, balance sheets, cash flow statements, or quarterly financials.
| Metric | Public value | Date or period | Source and caveat | Verification status |
|---|---|---|---|---|
| EBITDA profitability | Achieved in first half of 2024 / first time in company history | 2024 | Company announcement, unaudited publicly | partially_verified |
| Gross margin | 80% | 2024 | Company announcement, methodology not public | partially_verified |
| AUM / assets | $4.3 billion AUM in Series H release; about or over $5 billion assets on later pages | 2025-2026 pages | Company-reported; definitions vary | partially_verified |
| GAAP revenue, net income, cash, debt, burn, runway | Not publicly disclosed in reviewed sources | 2023-2026 | Requires private financial statements | not_publicly_verifiable |
Treat company metrics as management assertions until reconciled to audited records.
not publicly verifiable confidence: low
The public record gives high-level use-of-proceeds language around AI guidance but no financial forecast, budget, or runway plan.
partially verified confidence: medium
Public sources verify the 2021 Series G, 2023 financing, and 2025 Series H participants, but current ownership, preferences, debt, employee equity, and post-money valuation are not public.
| Date | Round or event | Amount | Valuation | Lead and participants | Verification status |
|---|---|---|---|---|---|
| 2021-02-03 | Series G | $125 million | Surpassed $1.4 billion | Eldridge; also included T. Rowe Price funds and other public participants per release | partially_verified |
| 2023-10-13 | Financing infusion | More than $40 million | Not disclosed | T. Rowe Price-advised funds with Goodwater and Union Square Ventures | verified |
| 2025-05-12 | Series H | $146 million | Not disclosed | Goodwater; Union Square Ventures, StepStone, Serengeti, University of Illinois Foundation, and T. Rowe Price-advised funds | verified |
Current cap table, liquidation preference, and post-Series H valuation require private diligence.
| Stakeholder or class | Public position | Diligence caveat | Verification status |
|---|---|---|---|
| Goodwater Capital | Led $146 million Series H | Ownership percentage, security terms, and governance rights not public | verified |
| Union Square Ventures, StepStone Group, Serengeti, University of Illinois Foundation, T. Rowe Price-advised funds | Series H participants or returning investors | Pro rata rights, preferences, and board rights not public | verified |
| Common stock / employee equity | Not disclosed | Option pool, grants, 409A, and common-equity value required | not_publicly_verifiable |
This is not a cap table; it is a public stakeholder map for diligence scoping.
Not all financing rounds are shown; only reviewed public evidence anchors are included.
partially verified confidence: medium
Stash's public scale metrics are meaningful but definitional: active subscribers, paying subscribers, accounts, AUM, managed assets, and platform assets are not equivalent.
The 2023 amount is charted at the minimum disclosed amount.
Stash's product suite is broad and publicly documented, spanning self-directed investing, automated portfolios, retirement, kids accounts, Stock-Back debit rewards, banking access, StashWorks, education, and AI guidance.
verified confidence: high
Product evidence is strong for public features and pricing, but user-level economics, adoption by SKU, incident history, and compliance reviews remain private.
| Product or SKU | Audience | Key features | Monetization / dependency | Verification status |
|---|---|---|---|---|
| Self-directed investing | U.S. retail investors | Stocks, ETFs, fractional shares, recurring investments, dividend reinvestment, personalized advice | Subscription wrap fee and investment-account infrastructure | verified |
| Smart Portfolio | Subscribers seeking automated investing | Stash-managed portfolio based on goals and risk level | Included in subscription; additional 0.25% fee above disclosed balance threshold | verified |
| Banking access and Stock-Back Card | Subscribers using debit and banking features | Debit card, stock rewards, banking services through partner bank | Stride Bank, Mastercard, Stash Investments reward fulfillment | verified |
| Retirement and kids accounts | Subscribers with IRA or custodial account needs | Roth/Traditional IRA, kids accounts, Stockpile transition | Plan tier and migration execution | partially_verified |
| AI Money Coach / guidance | Subscribers seeking next-step financial guidance | AI-driven guidance and personalized advice | Model governance, advisory supervision, and subscription retention | partially_verified |
Product-level adoption, margins, and complaints are not public.
| Plan or feature | Public price / economics | Key limitations | Diligence implication |
|---|---|---|---|
| Stash Growth | $3/month | Standard ETF expenses and ancillary/custodian fees may apply; plan pricing subject to change | Test churn and support cost at low ARPU |
| Stash+ | $9/month | Includes richer rewards and kids accounts; rewards subject to caps and eligibility | Verify incremental margin and retention versus Growth |
| Stock-Back rewards | Up to 5% in selected contexts; rewards contribute to a monthly cap | Qualifying purchase limits, non-FDIC/non-bank guarantee, securities can lose value | Review disclosures, reward expense, breakage, and complaints |
| Smart Portfolio | Included in subscription; 0.25% advisory fee above disclosed threshold | Full discretionary authority; investment loss risk | Review suitability, allocation, rebalancing, fee billing, and performance |
Public pricing does not prove realized ARPU or contribution margin.
This is a public-source architecture approximation, not a technical systems diagram.
Public sources verify consumer-scale metrics and strategic relationships, but do not disclose customer concentration, cohort retention, net revenue retention, complaint rates, or unit economics.
partially verified confidence: medium
Stash is a consumer platform, so public "top customer" data is not available; diligence should focus on user cohorts, household economics, and employer/distribution relationships.
| Metric | Public value | Source context | Diligence request |
|---|---|---|---|
| Active subscribers | 1.2 million | About page; definition not fully disclosed | Active and paying-subscriber bridge |
| Paying subscribers | 1.3 million | Series H release; management-reported | Paid-plan count by plan, month, and tenure |
| Accounts | More than 9 million | CNBC announcement; not equivalent to unique paying users | Account-to-user and funded-account bridge |
| Customer concentration | Not disclosed | Consumer platform; requires private data | Revenue, AUM, deposits, and complaints by cohort/segment |
Metrics are useful but not interchangeable.
verified confidence: high
Stash has material public relationships with Stride Bank, Apex Clearing, Mastercard, Avibra, Goodwater/investors, and Stockpile.
| Partner | Role | Public evidence | Diligence request |
|---|---|---|---|
| Stride Bank, N.A. | Banking services and card issuance partner | Stash disclosures state banking services are provided by Stride Bank and the card is issued by Stride pursuant to Mastercard license | Executed agreements, SLAs, termination rights, partner compliance reviews |
| Apex Clearing | Clearing, custody, FDIC sweep program, and prior crypto partner context | Stash disclosures reference Apex clearing/custody and prior crypto access through Apex Crypto | Clearing/custody agreement, service levels, incidents, outage and contingency plans |
| Avibra | Group life insurance coverage partner | Stash plan disclosures state life insurance coverage is provided through Avibra and Stash is a paid partner | Insurance agreement, state availability, compensation, complaints, and claims handling |
| Stockpile | Transition of Stockpile kids accounts to Stash | Stash announced an agreement to transition Stockpile kids accounts | Transaction agreement, liabilities, migration plan, customer consents, retention model |
Other material vendors such as cloud, identity, KYC, fraud, AI/model, and market-data providers were not fully visible publicly.
Binary flags are used because partner economics are private.
not publicly verifiable confidence: low
Customer-level or channel-level revenue is not publicly disclosed.
inconclusive confidence: low
No public evidence reviewed identified a material severed relationship in the last two years, but the search was not exhaustive and private partner notices were unavailable.
partially verified confidence: medium
Public supplier/dependency evidence points to regulated financial infrastructure partners more than conventional suppliers.
Stash competes across subscription investing, robo-advice, self-directed brokerage, neobanking, workplace financial wellness, and rewards. Public competitor pages show substantial overlap from Acorns, Robinhood, SoFi, Betterment, and Chime.
partially verified confidence: medium
Stash is differentiated by education-first subscription investing and stock rewards, but many adjacent consumer-finance platforms can compete on price, asset breadth, bank-like features, employer distribution, or automated advice.
| Company | Segment overlap | Public product evidence | Pressure on Stash |
|---|---|---|---|
| Stash | Subscription investing, robo-advice, banking access, rewards, workplace wellness, kids accounts | $3/$9 plans, investing products, Smart Portfolio, Stock-Back, StashWorks, AI guidance | Must prove bundled value offsets low-cost competitor alternatives |
| Acorns | Everyday investing, retirement, banking, kids, cash-back invested | Acorns markets brokerage, IRA, checking/savings, automation, bonus investments, and kids products | Similar education-first mass consumer positioning |
| Robinhood | Brokerage, crypto, managed portfolios, retirement, spending/card products | Robinhood markets stocks, options, crypto, expert-managed portfolios, and multiple financial products | Low-cost trading breadth and large brand reach |
| SoFi | Self-directed investing, automated investing, IRAs, banking ecosystem | SoFi Invest markets stocks, ETFs, IPO access, automated investing, IRAs, and fractional shares | Broad financial-services cross-sell and member ecosystem |
| Betterment | Robo-advice, retirement, cash, workplace products | Betterment markets automated portfolios, retirement, tax-loss harvesting, checking/cash reserve, and $65 billion-plus AUM | Advice credibility and larger public AUM reference point |
| Chime | Banking-adjacent consumer financial relationship and rewards | Chime markets checking, savings, debit, credit-builder, cash back, direct deposit, and partner-bank model | Direct deposit ownership and fee-free banking relationship |
Competitor economics, market share, and win/loss results were not independently quantified.
| Axis | Stash public position | Competing pressure | Diligence question |
|---|---|---|---|
| Price | Low monthly subscription with bundled features | Robinhood/SoFi emphasize no-commission trading; Chime emphasizes fee-free banking | Does subscription value improve retention and margin versus free alternatives? |
| Advice and automation | Smart Portfolio and AI Money Coach | Betterment and SoFi market automated investing; Robinhood markets expert-managed portfolios | Does Stash's AI guidance create compliant financial outcomes or only engagement? |
| Customer relationship | Investing plus debit rewards and education | Chime and SoFi can own broader bank-like financial workflows | Which platform owns direct deposit, primary financial relationship, and retention? |
Scores are deliberately qualitative because private win/loss and CAC data were unavailable.
Competitive positions should be validated with customer win/loss and CAC data.
Public evidence supports a primarily digital direct-to-consumer motion, app-store distribution, content/education, PR, employer benefits via StashWorks, and partner-led account transitions such as Stockpile.
partially verified confidence: medium
The visible strategy is a low monthly subscription entry point, app-led investing, education, rewards, AI guidance, and employer benefits.
| Channel | Public evidence | Likely KPI | Key risk |
|---|---|---|---|
| Website and mobile app onboarding | Product pages link to sign-up and app stores | Visitor-to-funded-account conversion, app-install conversion, CAC | Paid media and app-store dependency |
| Subscription plan packaging | Growth and Stash+ plans at $3 and $9 per month | Plan mix, upgrade rate, gross retention, ARPU | Low ARPU and benefits cost |
| Employer benefits / StashWorks | Stash announcements reference StashWorks as financial wellness benefit | Employer bookings, eligible employees, activation, utilization | Sales-cycle and implementation risk |
| Partner transition | Stockpile kids account transition agreement | Migrated accounts, retained accounts, funded-account conversion | Consent, confusion, attrition, and liability |
Public sources do not quantify channel mix.
This is a diligence funnel, not a measured performance funnel.
not publicly verifiable confidence: low
Major named enterprise customers for StashWorks were not identified in public sources reviewed.
partially verified confidence: medium
Public channels include website/app onboarding, app stores, education content, press, referral-like reward mechanics, StashWorks, and Stockpile account transition.
| Signal | Public detail | Diligence caveat | Evidence strength |
|---|---|---|---|
| CNBC / Statista fintech list | Stash named in Wealth Technology category | Ranking methodology is not a customer reference or audited KPI | medium |
| Auto-Stash savings claim | Stash claims customers who Auto-Stash have 9x more after one year than customers who do not Auto-Stash | Internal-data claim; selection bias and withdrawals require analysis | medium |
| Careers and recognition | Careers page references engineering-team and remote-work recognition | Awards do not prove retention, productivity, or controls | low |
Marketing proof points require conversion and retention back-testing.
not publicly verifiable confidence: low
No public sales-force productivity model is available; the model likely blends consumer growth and employer-benefits sales.
not publicly verifiable confidence: low
The Series H increases resources for AI guidance, but public sources do not show a go-to-market budget or CAC payback plan.
Public R&D signals center on AI Money Coach, financial guidance, Stash Core, Smart Portfolio, and platform migration. The public record does not disclose engineering roadmap costs, model vendors, patents, or technical incidents.
partially verified confidence: low
Careers and company releases show a product/engineering organization but do not publish an R&D org chart, headcount by function, or technical vendor map.
| Signal | Public detail | Diligence implication | Verification status |
|---|---|---|---|
| Engineering and remote-work recognition | Careers page references Comparably engineering recognition and FlexJobs remote-work recognition | Validate engineering retention, productivity, and delivery quality | partially_verified |
| Hybrid NYC office | Careers page says hybrid with NYC office | Validate location strategy and hiring plan | verified |
| AI-generated/AI-related website disclosure | Careers page disclosure says individuals featured may be paid actors, employees, or AI-generated | Review AI marketing and content controls | verified |
Public careers pages are weak evidence for actual R&D capability.
partially verified confidence: medium
The public pipeline emphasizes AI-driven guidance, Money Coach, StashWorks, and Stockpile account migration, but roadmap timing and development risk are not fully public.
| Initiative | Status | Public metric or evidence | Diligence need |
|---|---|---|---|
| AI Money Coach / AI guidance | Strategic investment focus after Series H | 2.2 million AI interactions and one in four positive action within 10 minutes | Model governance, suitability testing, and outcome validation |
| StashWorks | Launched / publicly promoted | Described as financial wellness benefit backed by SHRM in 2024 release | Employer adoption and implementation economics |
| Stockpile kids account transition | Agreement announced | Transition of Stockpile kids accounts to Stash platform | Migration readiness and liabilities |
Roadmap costs and technical dependencies were not public.
Engagement metrics are company-reported.
Stash has public executive signals including cofounders returning as co-CEOs, an independent audit chair, and a team size claim of 125-plus employees. Compensation, equity plans, turnover, employee relations, and detailed org charts remain private.
partially verified confidence: medium
Public information identifies co-CEOs and an independent audit chair but does not disclose full reporting lines.
The org chart is intentionally partial.
partially verified confidence: medium
Public sources show a 125-plus employee figure and hybrid NYC office signal, but no historical or projected headcount by function.
| Function or signal | Public evidence | Risk implication | Diligence request |
|---|---|---|---|
| Total employees | About page states 125-plus employees | Lean relative to broad regulated product suite | Headcount by function, location, and FTE/contractor status |
| Location model | Careers page states hybrid with NYC office | Hybrid execution and compliance supervision considerations | Location distribution and supervision policy |
| Compliance, risk, legal, security, and support staffing | Not disclosed at functional level | Understaffing could amplify regulatory and operational risks | Org chart, vacancies, attrition, and capacity planning |
Public headcount is a floor/claim, not a workforce diligence package.
The figure intentionally charts only public anchors and gaps.
partially verified confidence: medium
Co-founder and audit-chair announcements provide partial biography information for key leaders.
| Name | Role | Public background | Diligence need |
|---|---|---|---|
| Brandon Krieg | Co-founder and Co-CEO | Returned as co-CEO in October 2024 | Role scope, employment agreement, equity, references, decision rights |
| Ed Robinson | Co-founder and Co-CEO | Returned as co-CEO in October 2024 | Role scope, employment agreement, equity, references, decision rights |
| Amy Butte | Independent audit chair | Former CFO of NYSE per announcement | Committee authority, reporting lines, audit scope, independence |
| Liza Landsman | CEO in July 2024 announcement | Quoted as CEO in CNBC announcement before October co-founder return | Departure/transition terms and continuity impact |
Current full executive roster was not fully verified from public sources.
not publicly verifiable confidence: low
Executive compensation arrangements are not publicly disclosed.
not publicly verifiable confidence: low
Equity incentive plans are not publicly available.
inconclusive confidence: low
No significant employee-relations problem was verified from the public sources reviewed, but this is not a substitute for legal, HR, or employee-reference diligence.
partially verified confidence: medium
Public sources show leadership changes, including the return of co-founders as co-CEOs after a CEO period under Liza Landsman; full turnover data is not public.
Stash's legal profile is dominated by financial regulation and partner contracts: RIA, broker-dealer, banking access, rewards in securities, AI-personalized advice, crypto history, custody/clearing, and a Stockpile transition. Public evidence did not provide a complete litigation, IP, insurance, or regulatory-exam record.
inconclusive confidence: low
No docket-level lawsuit record was verified in this public-source run; this should be treated as an evidence gap, not a clean legal conclusion.
| Category | Public finding in this run | Verification status | Next diligence step |
|---|---|---|---|
| Pending lawsuits against Stash | No reliable docket-level pending matter verified | inconclusive | Counsel-run docket, arbitration, and claims search |
| Pending lawsuits initiated by Stash | No reliable docket-level pending matter verified | inconclusive | Counsel litigation schedule and docket search |
| Regulatory agency actions | Public disclosures show regulated operations, but no exam history or agency correspondence was public | not_publicly_verifiable | SEC/FINRA/state exam and correspondence schedule |
This ledger is not a legal opinion.
inconclusive confidence: low
No public pending lawsuit initiated by Stash was verified in this run.
not publicly verifiable confidence: low
As a digital fintech, conventional environmental exposure appears limited in public materials, but employee safety, remote/hybrid work, cybersecurity, and data/privacy controls still require diligence.
partially verified confidence: medium
Public pages identify Stash trademarks and a claimed patented Stock-Back Debit Card, but IP ownership, registrations, licenses, and encumbrances require registry and counsel review.
| Asset or contract | Public status | Risk | Requested evidence |
|---|---|---|---|
| Stash / StashInvest / Stock-Back trademarks | Public plan page says marks are registered trademarks of Stash Financial, Inc. | Registry scope and encumbrances unverified | Trademark schedule and assignments |
| Stock-Back patented card claim | Co-CEO release describes patented Stock-Back Debit Card | Patent family, ownership, license, and freedom to operate unverified | Patent schedule, prosecution history, assignments, licenses |
| Partner contracts | Stride, Apex, Mastercard, Avibra, and Stockpile relationships visible publicly | Termination, economics, liability, data, and compliance obligations private | Executed contracts and amendments |
Registry verification was not completed in-session.
partially verified confidence: low
Stash's consumer plans include life-insurance-adjacent benefits through Avibra, but company insurance coverage is not public.
partially verified confidence: medium
Material public contracts/dependencies include Stride Bank, Apex Clearing, Mastercard card issuance/licensing, Avibra, Stockpile, and advisory/customer agreements.
partially verified confidence: medium
Public evidence verifies regulated-entity status and high regulatory surface area, but not exam results, deficiency letters, consent orders, complaints, or enforcement history.
| Area | Public evidence | Diligence risk | Priority |
|---|---|---|---|
| Investment adviser | Stash Investments LLC is disclosed as an SEC-registered investment adviser and fiduciary | Suitability, advice supervision, fee billing, Form ADV/CRS, marketing | high |
| Broker-dealer / custody / clearing | Stash Capital is disclosed as broker-dealer/FINRA/SIPC member; Apex Clearing provides clearing/custody | Trading, custody, supervision, disclosures, customer complaints | high |
| Banking and rewards | Stash is not a bank; Stride Bank provides banking services; Stock-Back rewards are securities and subject to caps/eligibility | Partner-bank compliance, UDAAP, disclosures, reward expense, card program controls | high |
| Crypto legacy | 2022 Stash crypto access was powered by Apex Crypto and disclosed crypto was not FDIC/SIPC insured | Legacy complaints, disclosures, remediation, and customer losses | medium |
Public disclosures show surface area, not examination outcomes.
Heatmap severity/likelihood are analyst judgments based on public evidence and gaps.
| ID | Claim | Status | Sources |
|---|---|---|---|
| EC-001 | Wikipedia's unicorn list included Stash as a private unicorn candidate with a $1.4 billion valuation dated February 2021. | partially verified medium | SRC-001 |
| EC-002 | Stash raised $125 million in Series G funding and surpassed a $1.4 billion valuation in 2021. | verified high | SRC-003 |
| EC-003 | Stash announced a $146 million Series H in May 2025, $4.3 billion under management, 1.3 million paying subscribers, profitability, and AI Money Coach engagement metrics. | partially verified medium | SRC-004 |
| EC-004 | Stash publicly offers self-directed investing, fractional shares, ETFs, recurring investments, dividend reinvestment, Smart Portfolio automated investing, and personalized advice. | verified high | SRC-006 |
| EC-005 | Stash Growth is priced at $3 per month and Stash+ at $9 per month, with plan bundles including Stock-Back Card, retirement accounts, kids accounts, Smart Portfolio, advice, and Avibra life-insurance coverage. | verified high | SRC-005 |
| EC-006 | Stash is not a bank, uses Stash Investments LLC as an SEC-registered investment adviser, Stash Capital LLC as a broker-dealer/FINRA/SIPC member, Apex for clearing/custody, Stride Bank for banking, and treats AI Money Coach recommendations as personalized investment advice. | verified high | SRC-006SRC-007 |
| EC-007 | Stash's about page says the company launched in 2015, has 1.2 million active subscribers, about $5 billion in assets managed, more than 6 million people helped, and 125-plus employees. | partially verified medium | SRC-002 |
| EC-008 | Stash's July 2024 CNBC/Statista announcement says Stash achieved EBITDA profitability and 80% gross margin, launched StashWorks, had more than 9 million accounts, and more than $3.5 billion AUM. | partially verified medium | SRC-009 |
| EC-009 | Stash announced in October 2024 that co-founders Brandon Krieg and Ed Robinson returned as co-CEOs and that Stash had reached 80% gross margin and EBITDA positive for the first time. | partially verified medium | SRC-008 |
| EC-010 | Stash announced Amy Butte as independent audit chair in October 2023 and more than $40 million of financing led by T. Rowe Price-advised funds with Goodwater and Union Square Ventures. | verified high | SRC-010 |
| EC-011 | Stash announced an agreement in March 2026 to transition Stockpile kids accounts to Stash. | verified high | SRC-012 |
| EC-012 | Stash expanded crypto access in 2022 through Apex Crypto and disclosed that crypto assets were not FDIC or SIPC insured. | verified high | SRC-011 |
| EC-013 | Stash's careers page shows a hybrid NYC office model, public work/engineering recognition signals, and AI-generated-content disclosure language. | partially verified low | SRC-013 |
| EC-014 | Acorns publicly markets brokerage investing, retirement, banking, money automation, bonus investments, and kids products. | verified high | SRC-014 |
| EC-015 | Robinhood publicly markets brokerage, crypto, expert-managed portfolios, retirement/options, spending/card products, and broad regulated-entity disclosures. | verified high | SRC-015 |
| EC-016 | SoFi Invest publicly markets stocks, ETFs, IPO access, automated investing, retirement accounts, fractional shares, and broker-dealer/adviser structures. | verified high | SRC-016 |
| EC-017 | Betterment publicly markets automated investing, retirement, tax-loss harvesting, checking/cash products, advisory services, and $65 billion-plus AUM. | verified high | SRC-017 |
| EC-018 | Chime publicly markets fee-free banking, savings, debit/credit products, cash back, direct deposit, and a partner-bank model. | verified high | SRC-018 |
| EC-019 | Multiple diligence topics were not publicly verifiable in this run, including audited financials, current cap table, customer concentration, litigation schedules, exam history, compensation, equity plans, and vendor contracts. | not publicly verifiable medium | SRC-019 |
| EC-020 | Stash's disclosures create a high regulatory surface because advisory, brokerage, banking access, card rewards paid in securities, investment-risk disclosures, and personalized AI advice coexist in one consumer product. | verified high | SRC-005SRC-006SRC-007SRC-011 |
This report is a public-evidence diligence snapshot, not investment advice. Important financial, legal, technical, and contractual facts remain non-public and should be verified directly with management and primary documents before any investment decision.