Startup Diligence
Diligence report Healthcare advocacy and care navigation Private unicorn / Series C

Solace Health

Solace Health Startup Diligence Report

Solace may benefit from Medicare reimbursement tailwinds and demand for human healthcare navigation, yet the public record supports category momentum more than unit economics, compliance maturity or defensible technology.

Company profile

Solace Health Startup Diligence Report

Eligible public unicorn report: Solace is publicly listed as a $1B U.S. healthcare and life sciences unicorn and has announced a $130M Series C, but investment diligence should remain cautious until reimbursement, financial-quality, privacy/security and workforce controls are verified.

Website
www.solace.health
Sector
Healthcare advocacy and care navigation
Geography
United States; public sources list Austin and a Redwood City press-release dateline; remote operations indicated
Stage
Private unicorn / Series C
Known aliases
Solace, Solace Health
Report version
1.0
Timezone
America/New_York

Executive summary

Strengths

  • CB Insights and Series C evidence support Solace as a $1B+ private unicorn.
  • Public financing evidence supports a $60M Series B, $130M Series C and $211M raised-to-date claim.
  • Founders Jeremy Gurewitz and Sara Sargent are publicly identified by company pages.
  • Product scope as healthcare advocacy/navigation is consistently described on company pages.

Risks

  • Medicare billing, navigation-code compliance and reimbursement changes can affect revenue and clawback exposure.
  • Public evidence does not include ARR, margins, burn, retention, CAC, cap table or audited financial statements.
  • HIPAA/PHI, security controls, BAAs and breach history are not publicly verifiable.
  • Human advocate network quality, scope-of-practice, licensure and 1099 classification must be tested.
  • Provider referrals, payer partnerships and Medicare billing require AKS/OIG/HIPAA marketing review.

Gaps

  • Audited/management financials, KPI cohorts, cash runway and claims collections
  • Full cap table, financing documents, option pool and investor rights
  • Payer/provider contracts, claims-denial data and revenue by payer/customer
  • HIPAA/security artifacts, BAAs, subprocessors and breach history
  • Advocate roster, credentialing, training, QA and contractor classification analysis
  • Litigation/regulatory/corporate-record searches by exact legal entity

Recommended next steps

  • Run company data-room request list before any investment decision.
  • Have healthcare regulatory counsel review Medicare billing, referral, AKS/OIG, HIPAA and licensure issues.
  • Rebuild unit economics from claims, payer mix, advocate utilization and cash collections.
  • Conduct customer/payer/provider references and outcome-methodology review.
  • Complete security/privacy diligence including SOC 2/HITRUST, BAAs, incident logs and data map.

Risk register

high high likelihood

R-001: Medicare reimbursement and coding dependency

The model appears materially dependent on Medicare navigation-related reimbursement and billing workflows; CMS coding, consent, supervision, documentation, denial, audit or clawback changes could impair revenue.

Diligence request: Review claims files, coding policies, physician-supervision arrangements, consent templates, denial rates, CMS/OIG guidance analysis and audit history.

high medium likelihood

R-002: Valuation support and financial-quality opacity

Public information supports financing milestones but not revenue, gross margin, burn, cash runway, retention, CAC, contribution margin, cap table or liquidation preferences.

Diligence request: Request audited/management financials, revenue recognition memo, KPI deck, cohort economics, cash runway and full financing history.

high medium likelihood

R-003: Payer and reimbursement concentration

Public evidence emphasizes Medicare, Medicare Advantage and payer partnerships, but customer-level revenue concentration and plan-specific economics are private.

Diligence request: Request payer mix, claims by plan, top customer concentration, contract terms, termination rights and denied-claim economics.

high medium likelihood

R-004: HIPAA, PHI and cybersecurity controls

Solace handles PHI through referrals, patient support and platform workflows; public HIPAA statements do not prove controls, BAAs, subprocessors, audit logs or breach history.

Diligence request: Request HIPAA risk assessment, SOC 2/HITRUST, pen tests, incident/breach logs, subprocessors, BAAs and privacy-policy change history.

high medium likelihood

R-005: Advocate network quality, scope and labor classification

A services marketplace using healthcare advocates and 1099 RN roles must manage quality, credentialing, supervision, state licensure, scope-of-practice, malpractice and contractor-classification risks.

Diligence request: Review advocate credentialing, training, QA, malpractice coverage, classification analysis, state licensure matrix and escalation protocols.

high medium likelihood

R-010: Referral, payer and billing compliance

Provider referrals, payer partnerships, Medicare billing and advocate compensation require careful AKS/CMP, HIPAA marketing, billing and documentation compliance.

Diligence request: Have healthcare regulatory counsel review referral sources, payer contracts, marketing materials, billing workflows and compensation arrangements.

medium high likelihood

R-006: Outcome and satisfaction claims not independently validated

Patient-improvement and growth claims are public but appear company-provided; lack of independent methodology could weaken payer sales and create marketing-risk exposure.

Diligence request: Request cohort definitions, raw survey data, independent evaluation reports, complaint logs, NPS/CSAT, and outcome methodology.

medium high likelihood

R-007: Crowded navigation and advocacy competition

Established care-navigation and advocacy companies compete for employers, health plans and members; adjacent Medicare and older-adult support products could pressure differentiation and distribution.

Diligence request: Request win/loss data, pricing comparisons, customer references, differentiation proof and plan/employer pipeline conversion by competitor.

Chapter 01

01Financial Information

Public evidence verifies a $60M Series B, $130M Series C, $1B unicorn marker and reimbursement-linked business model, but core financial statements, cap table, unit economics, tax and projections are not public.

I.A Annual and quarterly financial information for the past three years

not publicly verifiable confidence: high

No audited or management financial statements are public. Public sources provide financing announcements, reimbursement-model descriptions and select scale metrics only.

Evidence gaps

  • Audited or management financial statements; monthly KPI deck; AR aging; backlog; revenue/gross-profit by product, channel and geography.

Hidden risks

  • Valuation may rely on growth metrics without verified gross margin, burn, cash runway or collections quality.
  • Claims-denial and reimbursement timing could hide working-capital stress.

Follow-up questions

  • Provide monthly income statement, balance sheet, cash-flow, revenue by payer/channel/geography, gross margin bridge, backlog and AR aging for FY2023-FY2026 YTD.
Financial-statement diligence matrix
checklist itempublic evidencestatusprimary risk
Income statements, balance sheets, cash flowsNo audited or management statements found; public funding only.Not publicly verifiableValuation support and cash runway unknown.
Revenue modelBloomberg reprint describes Medicare billing and variable reimbursement share.Partially verifiedRevenue recognition, reimbursement, and clawback exposure.
Planned versus actual results10x YoY growth claim only.Partially verifiedPlan attainment cannot be assessed.
Sales/gross profit by channel and geographyMedicare/MA and all-50-states claims; no revenue split.Not publicly verifiablePayer/channel concentration hidden.
Backlog and AR agingNo public data.Not publicly verifiableClaims-collection and denial-cycle unknown.

I.B Financial Projections

partially verified confidence: medium

Public projection evidence is limited to 10x YoY growth, Series C growth capital, Medicare reimbursement tailwinds and payer/provider partnership language.

Evidence gaps

  • Three-year quarterly plan, downside cases, pricing/reimbursement assumptions, CAC/payback and capex/working-capital plan.

Hidden risks

  • CMS reimbursement shifts or payer policy changes could invalidate plan assumptions.
  • Rapid hiring after Series C could raise burn before payback is proven.

Follow-up questions

  • Provide board-approved forecast, cohort model, reimbursement sensitivity, hiring plan, cash runway and downside scenarios.
Projection assumptions and diligence requests
assumption areapublic signalmissing verificationrisk link
Patient growth20,000+ monthly patients and 10x YoY growth claimed.Cohorts, churn, patient activity definition, paid versus unpaid mix.R-006, R-008
Reimbursement rate and collectionMedicare billing model described.Allowed amounts, denial rates, appeal outcomes, write-offs and cash collection by payer.R-001, R-003
Advocate supply and cost2,000+ advocates and remote 1099 RN posting.Active hours, utilization, wages, contractor classification and QA cost.R-005, R-008
Financing runway$130M Series C and $211M raised to date.Cash balance, monthly burn, hiring plan, runway and debt.R-002, R-008

Projection case should be rebuilt from private cohort and reimbursement data.

I.C Capital Structure

partially verified confidence: medium

Public sources verify major financing rounds and unicorn valuation marker but do not disclose shares outstanding, cap table, options, warrants, debt, SAFEs/notes or off-balance-sheet obligations.

Evidence gaps

  • Fully diluted capitalization, financing documents, side letters, SAFEs/notes, debt instruments, option plan and board consents.

Hidden risks

  • Liquidation preferences, secondary sales, option-pool increases and side letters could materially affect investor economics.
  • Undisclosed debt or contingent obligations could reduce runway.

Follow-up questions

  • Provide pre/post-money cap table for each round, preference stack, pro-forma fully diluted shares, debt/notes/warrants and investor rights.
Public financing and valuation history
eventdateamount or valuelead or named partiesdiligence read
Series B2025-04-03$60M announcedMenlo Ventures lead; Craft, Inspired, Torch, SignalFire namedConfirms institutional backing; terms and cap table private.
Series C2026-02-10$130M announced; valuation over $1BIVP lead; Menlo, SignalFire, Torch, Inspired, RiverPark namedConfirms unicorn financing; liquidation preferences and secondary components private.
CB Insights unicorn row2026-02-10$1B valuation markerAlpha Venture Partners, Inspired Capital, IVPEligibility support; legal-entity and cap-table records still needed.
Total raised to date2026-02-10$211M public claimMultiple venture investorsReconcile to bank statements, SAFEs/notes and round closings.

Does not include ownership percentages, preferences, warrants, notes, or option-pool impact.

Solace public milestone timeline Public-source timeline of founding, reimbursement context and financing milestones.
Announced funding amounts Bar chart of public announced financing amounts and total raised claim.

Raised-to-date bar is cumulative and not an incremental round.

I.D Other financial information

not publicly verifiable confidence: high

Tax positions, NOLs, accounting policies and revenue-recognition treatment are not public; the Medicare reimbursement-linked model makes these documents high priority.

Evidence gaps

  • Tax returns, NOL schedule, revenue-recognition memo, claims reserve policy, audit adjustments and state nexus analysis.

Hidden risks

  • Misstated revenue recognition or reimbursement reserves could overstate growth.
  • Remote workforce and 1099 advocate footprint could create state tax and employment nexus exposure.

Follow-up questions

  • Provide tax positions/NOLs, revenue-recognition memo, billing-reserve policy, state nexus matrix and financing-history schedule by instrument.
Chapter 02

02Products

Solace markets a healthcare advocacy/navigation service backed by a HIPAA-compliant platform, with advocates helping patients and families navigate care, insurance, bills and logistics; delivery quality, margin and technical defensibility remain private.

II.A Description of each product

partially verified confidence: medium

The public product is a services-plus-software advocacy model for care navigation, insurance/billing help, provider referrals and payer partnerships. Advocates are constrained from diagnosis/prescribing, and product economics are not public.

Evidence gaps

  • Product roadmap, pricing, gross margin by module, utilization, SLA performance, architecture, automation rate and QA outcomes.

Hidden risks

  • Service-heavy delivery may cap gross margin unless technology materially improves advocate productivity.
  • Professional-mix inconsistency between public sources may signal metric-definition or positioning drift.
  • Product could face clinical-safety and privacy exposure if advocates exceed navigation scope.

Follow-up questions

  • Provide product demo, workflow maps, margin by service, case-resolution metrics, advocate training/QA, architecture/security docs and roadmap with release dates.
Product and service scope
modulepublic descriptionbuyer or userevidence status
Care navigationAppointments, care coordination, transitions, documentation and family updates.Patients and familiesVerified from company pages; delivery quality not audited.
Insurance and billing supportInsurance appeals, bills and Medicare billing workflows.Patients; Medicare/MA payers indirectlyPartially verified; no denial/appeal outcomes public.
Provider referralsProvider referral through website, email or fax with intake target.Providers and patientsPartially verified; conversion data private.
Payer partnershipsPayer-facing advocacy/navigation value proposition.Payers and managed-care organizationsPartially verified; signed contracts private.
Product constraints and validation gaps
constraint or claimdiligence implicationneeded evidence
Advocates cannot diagnose or prescribe.Reduces practice-of-medicine risk if consistently enforced.Training materials, scripts, escalation SOPs and QA sampling.
Advocate mix described broadly in FAQ; Bloomberg reprint says RNs.Professional mix affects licensure, cost and quality.Credentialed roster by license, active status and state.
HIPAA-compliant platform.Requires technical, administrative and physical safeguards.SOC 2/HITRUST, risk assessment, BAAs and subprocessors.
98% patient-reported improvement.Important for payer ROI and claims substantiation.Survey methodology, cohort definition and third-party validation.
Public product workflow architecture Publicly inferred high-level product workflow from referral or direct demand through advocate support and billing.

Architecture is inferred from public descriptions; not a system diagram.

Chapter 03

03Customer Information

Public evidence shows patient scale, advocate supply and Medicare/MA coverage claims, but no top-customer list, revenue concentration, churn, contracts, supplier spend or severed-relationship history is public.

III.A Top customers by application

partially verified confidence: medium

Solace discloses patient scale but not named top customers or applications by revenue. Monthly-patient and advocate metrics are company-provided public claims.

Evidence gaps

  • Top 15 customers/payers/providers by revenue and patients, application mix, retention and cohort activity.

Hidden risks

  • Patient count definitions may differ from billable encounters or active reimbursed patients.
  • A few payer/provider sources could concentrate demand without being visible.

Follow-up questions

  • Provide patient cohort definitions, top customer/provider/payer list, revenue by application, churn/retention and complaint metrics.
Customer, patient and relationship evidence
categorypublic metric or claimwhat is not public
Patients20,000+ monthly patients.Patient definition, churn, retention, NPS, complaint volume and revenue per patient.
Advocate network serving customers2,000+ advocates.Active/full-time equivalent hours, utilization and credential mix.
Payers/coverageMedicare and major Medicare Advantage insurers named.Contracted status, reimbursement terms, plan-level concentration and denial rates.
Outcomes98% of patients report better healthcare.Methodology, sample, control group, independent audit and claims-substantiation review.

Top 15 customers and revenue-by-customer are not public.

Public operating-scale funnel proxy A proxy view of demand, service and workforce metrics disclosed publicly.

Not a true funnel; conversion rates are not public.

III.B Strategic relationships

partially verified confidence: medium

Strategic relationship evidence includes Medicare/MA coverage claims, named insurer examples, provider referrals and payer/provider partnership strategy; actual contracts are private.

Evidence gaps

  • Signed payer/provider agreements, revenue contribution, marketing agreements, implementation status and termination rights.

Hidden risks

  • Coverage language may not equal direct contracts or predictable reimbursement.
  • Referral relationships could trigger healthcare regulatory review.

Follow-up questions

  • Provide strategic-relationship schedule with contract dates, revenue contribution, exclusivity, termination rights and compliance approvals.

III.C Revenue by customer

not publicly verifiable confidence: high

No customer-level revenue or 5%+ concentration schedule is public. Medicare/MA dependence appears likely from coverage and billing language.

Evidence gaps

  • Revenue by customer/payer/provider, denied claims by payer, collections, reimbursement rates and customer gross margin.

Hidden risks

  • Payer concentration or a single billing pathway could create hidden fragility.
  • Revenue may be sensitive to plan-specific denials or coding interpretations.

Follow-up questions

  • Provide revenue and gross margin by customer/payer, 5%+ customer list, denial/appeal metrics and collections aging.

III.D Significant relationships severed within the last two years

inconclusive confidence: low

No severed customer, partner or supplier relationship was found in public sources, but this cannot be verified without company records.

Evidence gaps

  • Churned payer/provider/customer list, termination notices, disputes and root-cause analyses for the last two years.

Hidden risks

  • Lost payer/provider relationships may be private and economically material.
  • Complaint or regulatory-driven terminations may not appear in marketing sources.

Follow-up questions

  • Provide schedule of lost or materially reduced relationships, disputes, notices of breach and related revenue impact.

III.E Top suppliers

partially verified confidence: medium

Top suppliers are not public. Key dependencies visible from public evidence are advocate labor supply, CMS/reimbursement infrastructure, payer relationships and technology/privacy vendors.

Evidence gaps

  • Top suppliers by spend, subprocessor list, billing vendors, advocate contractor terms and supplier concentration.

Hidden risks

  • Third-party technology/subprocessor or billing vendor risk is hidden.
  • Advocate supply could become scarce or expensive as the model scales.

Follow-up questions

  • Provide supplier spend schedule, subprocessor/BAA list, billing-system vendors, advocate contractor agreement and supplier termination rights.
Supplier and dependency register
dependencypublic signaldiligence risk
Advocate labor supply2,000+ advocates and 1099 RN role.Capacity, quality, classification and wage inflation.
CMS and reimbursement intermediariesMedicare billing model and CMS navigation codes.Billing policy shifts, audits, denials and cash-cycle volatility.
Payer relationshipsMedicare Advantage insurers and payer page.Contracting concentration and termination rights.
Technology and privacy infrastructureHIPAA-compliant platform and HIPAA notice.Subprocessors, BAAs, uptime, audit logs and breach exposure.
Chapter 04

04Competition

Solace operates in a crowded healthcare navigation and advocacy market with established employer/plan navigation companies and adjacent Medicare/older-adult support providers. Public evidence does not establish market share.

IV.A Competitive landscape by market segment

partially verified confidence: medium

Direct and adjacent competitors market advocacy, navigation, virtual care, Medicare guidance and older-adult support. Solace differentiation appears to center on Medicare/MA coverage, patient advocacy, advocate network and reimbursement-enabled access.

Evidence gaps

  • Win/loss analysis, competitor pricing, market share, customer references, payer RFP pipeline and differentiation evidence.

Hidden risks

  • Incumbents may bundle navigation with employer/plan relationships and broader benefits platforms.
  • Solace may need to prove differentiated Medicare outcomes and reimbursement economics.

Follow-up questions

  • Provide competitive battlecards, win/loss by competitor, pricing benchmarks, churn reasons and payer/employer reference calls.
Competitive landscape by segment
companysegmentpublic positioningcompetitive pressure on solace
SolaceMedicare-oriented healthcare advocacyPatient advocates, Medicare/MA coverage, payer/provider partnerships.Target company.
AccoladeEmployer/plan advocacyHealthcare advocacy with proven results.Established navigation vendor and possible payer/employer competitor.
Included HealthVirtual care and navigationPersonalized virtual care and navigation for employers and health plans.Broad virtual-care/navigation platform.
Health AdvocateHealth advocacy/navigationHealth Advocacy & Navigation and clinical care management.Direct category awareness and legacy sales relationships.
Quantum HealthCare navigation for employers/plansHealthcare navigation for cost savings.Cost-savings narrative and employer distribution.
RightwayClinical care navigation/PBMClinical care navigation and transparent PBM.Navigation bundled with PBM relationships.
Chapter and PapaMedicare guidance / older-adult support adjacenciesMedicare guidance; companion care for older adults.Competes for senior/payer attention and budget adjacencies.
Basis of competition
dimensionsolace signalcompetitor signaldiligence question
Payer integrationMedicare/MA coverage and payer page.Employer/plan navigation platforms market payer or employer integrations.Which payer contracts are signed, active, reimbursing and exclusive?
Human advocate quality2,000+ advocates and healthcare-professional claims.Competitors emphasize care teams and clinical navigation.Credential mix, training, QA and case-resolution outcomes.
Technology leverageHIPAA-compliant platform and Medicare billing automation.Competitors market navigation platforms and virtual care.Automation rate, margin leverage, uptime and defensible IP.
Proof of outcomesPatient-reported improvement claims.Competitors market cost savings and proven results.Third-party ROI and outcomes validation.
Healthcare advocacy and navigation market map Competitive positioning by estimated Medicare orientation and clinical/navigation depth.

Coordinates are analyst estimates from public positioning, not measured market share.

Chapter 05

05Marketing, Sales, and Distribution

Public go-to-market appears to combine direct patient/family education, provider referrals, payer partnerships and PR/investor credibility; sales productivity, pipeline and budgets are not public.

V.A Strategy and implementation

partially verified confidence: medium

Solace positions itself as healthcare advocacy as a standard of care, distributed through patient-facing education, provider referrals, payer partnerships and financing/press credibility.

Evidence gaps

  • Marketing spend by channel, funnel conversion, CAC/payback, compliance approvals and PR attribution.

Hidden risks

  • Healthcare marketing claims and referral flows can create compliance exposure.
  • Press visibility may not translate into efficient acquisition.

Follow-up questions

  • Provide GTM plan, channel budgets, funnel by source, CAC/payback, compliance-review process and recent marketing performance.
Go-to-market channel evidence
channelpublic signallikely objectivekey gap
Direct patient/familyHomepage, FAQ and product pages explain advocacy use cases.Self-serve demand and SEO-driven education.CAC, conversion, retention and channel payback.
Provider referralReferral page offers web/email/fax referral and intake target.Clinician-sourced patient acquisition.Referral volumes, conversion, compliance review and referral-source concentration.
Payer partnershipsPayer page and Series C partnership language.Enterprise distribution and reimbursement support.Contracts, pipeline, implementation cycle and revenue by payer.
PR and investor credibilityBusinessWire, Bloomberg reprint, and investor articles.Recruiting, payer credibility and category creation.Attribution to qualified pipeline and hires.
Public evidence strength by go-to-market channel Evidence-weighted count of public source types by channel.

This chart is not a KPI; it is an evidence-coverage visualization.

V.B Major Customers

not publicly verifiable confidence: high

Major customer evidence is limited to named insurer examples and payer/provider strategy; pipeline, contract status and customer trends are private.

Evidence gaps

  • Top customers, pipeline by stage, contract status, ACV, win rate, cycle length, implementation backlog and churn risk.

Hidden risks

  • Public coverage claims may overstate contracted or reimbursed relationships.
  • Enterprise payer cycles can lengthen sales cycles and delay revenue recognition.

Follow-up questions

  • Provide major customer and pipeline schedule with stage, owner, expected value, probability, legal/compliance status and implementation timeline.
Major customer and pipeline evidence gaps
topicpublic evidencemissing data
Named payersAetna, Blue Cross Blue Shield, Cigna, Humana and UnitedHealthcare named as coverage examples.Actual contracts, revenue, claims volume and termination rights.
Provider partnersProvider referral workflow is public; no named provider customers.Top provider sources, agreements and compliance review.
Payer pipelineSeries C says proceeds will deepen payer/provider partnerships.Pipeline stage, ACV, win rate, cycle length and implementation backlog.
Customer concentrationNo customer-level revenue public.Revenue by top 15 customers and any 5%+ customer exposure.

V.C Principal avenues for generating new business

partially verified confidence: medium

The main visible new-business avenues are direct patient/family acquisition, provider referrals, payer partnerships and investor/press-led category creation.

Evidence gaps

  • Lead source mix, conversion rates, referral-source compliance review, patient eligibility, CAC/payback and retention by acquisition path.

Hidden risks

  • Referral incentives or provider relationships could attract AKS/CMP scrutiny if not structured properly.
  • Direct acquisition may be constrained by Medicare/MA eligibility and reimbursement rules.

Follow-up questions

  • Provide source-of-lead funnel, provider referral agreements, compliance review, CAC/payback and retention by acquisition source.

V.D Sales force productivity model

not publicly verifiable confidence: high

No sales compensation, quota, cycle length or productivity data is public. Public evidence only suggests payer/provider channel and post-Series C hiring.

Evidence gaps

  • Sales org chart, compensation plans, quota attainment, pipeline coverage, sales cycle, ramp time and hiring plan.

Hidden risks

  • Hiring ahead of validated quotas could increase burn.
  • Payer enterprise cycles could extend beyond runway expectations.

Follow-up questions

  • Provide sales compensation plan, quota/attainment history, pipeline coverage, sales cycle by segment and hiring/ramp model.
Sales productivity and budget diligence gaps
areapublic signaldiligence requestpriority
Marketing budgetBloomberg reprint says proceeds support marketing.Marketing budget by channel, CAC, payback, funnel and compliance review.High
Sales forcePayer/provider channel visible; no sales org detail public.Sales headcount, quotas, attainment, cycle length, pipeline by stage.High
Hiring capacityCareers page describes active remote early-stage hiring.Headcount plan, recruiting funnel and role-by-role budget.Medium
Compliance reviewProvider referral and Medicare billing model.AKS/OIG/HIPAA marketing review of referral and payer materials.High

V.E Ability to implement marketing plan with current and projected budgets

partially verified confidence: medium

Series C proceeds appear intended to support marketing and partnerships, but the budget, burn, ROI and compliance process are not public.

Evidence gaps

  • Marketing budget, headcount plan, channel ROI, compliance approvals, burn/runway and board-approved operating plan.

Hidden risks

  • Marketing acceleration may amplify unsubstantiated outcomes claims or referral-compliance exposure.
  • Budget sufficiency cannot be assessed without burn/runway and CAC.

Follow-up questions

  • Provide current and projected marketing budget, CAC/payback by channel, compliance-review log, hiring plan and cash runway.
Chapter 06

06Research and Development

Public R&D evidence shows a platform, billing automation reference, engineering/product/design hiring and planned research function; detailed architecture, roadmap, development cost and defensibility are not public.

VI.A Description of R&D organization

partially verified confidence: medium

R&D appears to include platform engineering, product/design, billing workflow and research/evidence generation, but team structure and key technical leaders are not public.

Evidence gaps

  • R&D org chart, key leaders, roadmap, budget, architecture, uptime, security controls, research protocols and product velocity metrics.

Hidden risks

  • Technology may be mostly workflow enablement rather than defensible IP.
  • Research team may be needed to substantiate payer ROI but is not yet evidenced publicly.

Follow-up questions

  • Provide R&D org chart, technical leadership bios, architecture, roadmap, sprint/velocity metrics, budget, uptime/security docs and research plan.
R&D organization public signals
r and d elementpublic signalverification gap
PlatformHIPAA-compliant platform and Medicare billing automation are publicly described.Architecture, integrations, uptime, security controls, automation rate.
Engineering/product/design hiringBloomberg reprint mentions hiring engineers, product and design.Headcount, roadmap, velocity, retention and budget.
Research/evidence generationBloomberg reprint says a research team is planned.Study protocols, payer ROI studies, IRB/privacy review and publication plan.
Data/privacy engineeringHIPAA notice and PHI workflows.Data map, access logging, subprocessor list and audit artifacts.
R&D and evidence-generation timeline Public indicators of platform, privacy and research investment.

VI.B New Product Pipeline

not publicly verifiable confidence: high

No detailed new-product pipeline is public. Critical pipeline areas likely include billing automation, advocate workflow, privacy/security, payer integrations and outcomes research.

Evidence gaps

  • Product roadmap, release dates, cost-to-complete, build-vs-buy, integrations, AI/model usage, security roadmap and product risk register.

Hidden risks

  • Undisclosed roadmap delays could limit gross-margin leverage and payer wins.
  • Technical controls may lag growth in PHI volume and advocate network scale.

Follow-up questions

  • Provide roadmap with status/timing, cost-to-complete, architecture/integration plan, AI/data governance, security roadmap and product risk register.
Critical technology and product pipeline risks
pipeline or dependencywhy criticalpublic visibilityrequested artifact
Billing workflow automationRevenue realization and compliance.Mentioned in Bloomberg reprint only.Process maps, claims audit, denial dashboard, remittance data.
Advocate matching/workflow systemCapacity and service quality at scale.Implied by advocate network and platform.Product demos, routing logic, QA workflow and case-resolution metrics.
Privacy/security stackPHI exposure and customer trust.HIPAA notice and platform claims.SOC 2/HITRUST, pen tests, access reviews, BAA/subprocessor list.
Outcome measurement/researchPayer sales and claim substantiation.Research team planned; outcomes page public.Study protocols, datasets, third-party validation.
Chapter 07

07Management and Personnel

Founders and select operating scale signals are public; full org chart, board composition, headcount history, turnover, compensation plans, option plan and employee-relations history are not public.

VII.A Organization Chart

partially verified confidence: medium

Only founders, advocate network scale and broad hiring functions are publicly visible. Full reporting lines, board composition and compliance leadership are not public.

Evidence gaps

  • Current org chart, board and observer list, reporting lines, clinical/compliance leadership and delegated authority.

Hidden risks

  • Scaling a healthcare advocacy network without visible compliance/clinical leadership could create execution risk.
  • Board/control rights may materially affect governance.

Follow-up questions

  • Provide current and projected org chart, board composition, committee charters, compliance officer and clinical leadership details.
Management and governance evidence
person or rolepublicly verifieddiligence gap
Jeremy Gurewitz - CEO/co-founderListed on Solace About/Careers pages.Employment agreement, equity, board role, prior history and references.
Sara Sargent - CPO/co-founderListed on Solace About/Careers pages.Employment agreement, equity, IP assignment and product leadership references.
Investors/board observersIVP, Menlo, Alpha and other investors publicly named.Board composition, protective provisions, voting rights and investor information rights.
Clinical/compliance leadershipNot identified in public source set.CMO/compliance officer credentials, reporting lines and authority.
Public management and operating roles Publicly verified leadership and inferred operating functions requiring diligence.

Reporting lines are diligence placeholders, not verified org-chart lines.

VII.B Historical and projected headcount by function and location

partially verified confidence: medium

Public sources claim 2,000+ advocates and remote operations, but corporate headcount, historical/projected headcount by function and legal work locations are private.

Evidence gaps

  • Historical/projected headcount by function/location, advocate active roster, utilization, state licensure and payroll/contractor footprint.

Hidden risks

  • Remote-state footprint may create tax, employment and licensing obligations.
  • Advocate count may overstate active or qualified capacity.

Follow-up questions

  • Provide monthly headcount by function/location, advocate roster, utilization, hiring plan, attrition and state-by-state compliance matrix.
Personnel, compensation and location signals
workforce areapublic signalrisk or gap
Advocate network2,000+ advocates claimed.Active roster, credentialing and utilization unknown.
RN advocate roleRemote 1099 role with RN license and Medicare patient work; compensation range listed.Classification, state licensure, malpractice and supervision need review.
Corporate staffRemote early-stage careers page and hiring mentions.Headcount by function/location, attrition and hiring plan not public.
Location and tax/employment footprintAustin/Redwood City/remote signals.State registrations, payroll/tax nexus and remote-work compliance unknown.

VII.C Senior management biographies

partially verified confidence: medium

Public biographies are limited to founder names and roles; full employment history, references and executive bench depth are not public.

Evidence gaps

  • Full management bios, references, background checks, employment agreements, board seats and succession plans.

Hidden risks

  • Key-person concentration in founders may be high.
  • Missing clinical, compliance and finance leadership information could conceal control weaknesses.

Follow-up questions

  • Provide executive biographies, references, background checks, employment agreements, board roles and succession plan.

VII.D Compensation arrangements

partially verified confidence: medium

Public compensation evidence is limited to a remote 1099 RN advocate posting; executive compensation, benefits and employment agreements are private.

Evidence gaps

  • Executive employment agreements, compensation bands, benefits, contractor agreements, classification memo and payroll policies.

Hidden risks

  • Contractor classification and wage arrangements may affect scalability and legal exposure.
  • Founder/executive retention terms are unknown.

Follow-up questions

  • Provide compensation plans, benefits summary, contractor agreements, classification analysis, executive employment agreements and bonus plans.

VII.E Incentive stock plans

not publicly verifiable confidence: high

No incentive stock plan, option pool, vesting schedule or grant ledger is public.

Evidence gaps

  • Option plan, grant ledger, vesting schedules, refresh policy, exercise prices and 409A history.

Hidden risks

  • Undisclosed option-pool refreshes or retention grants may dilute new investors.
  • Weak retention equity could increase turnover after rapid growth.

Follow-up questions

  • Provide option plan, full grant ledger, 409A valuations, vesting schedules and post-Series C refresh policy.

VII.F Significant employee relations problems, past or present

inconclusive confidence: low

No significant employee-relations problem was identified in public sources, but no private HR, litigation, arbitration or complaint records were reviewed.

Evidence gaps

  • HR complaint log, litigation/arbitration history, contractor disputes, wage/hour audits and employee engagement data.

Hidden risks

  • Worker misclassification, wage/hour, privacy-training failures or advocate dissatisfaction may not be publicly visible.
  • Employee complaints could emerge in private channels or state agencies.

Follow-up questions

  • Provide HR/legal claims log, contractor dispute history, classification audits, wage/hour reviews and employee engagement/exit data.

VII.G Personnel Turnover

not publicly verifiable confidence: high

No turnover or retention data is public for corporate staff or advocate network.

Evidence gaps

  • Monthly turnover by function, advocate cohort retention, offer acceptance, backfills, engagement survey and benefit/retention plans.

Hidden risks

  • High advocate churn could harm patient continuity and quality.
  • Corporate turnover in engineering/compliance could slow roadmap and control maturity.

Follow-up questions

  • Provide two-year turnover, open roles, retention by function, advocate churn, engagement survey and retention/benefit plans.
Chapter 08

08Legal and Related Matters

Public legal evidence confirms HIPAA and Medicare reimbursement context and no obvious public-company filing, but litigation, IP, insurance, material contracts, regulatory enforcement and legal-entity records require counsel-led diligence.

VIII.A Pending lawsuits against the Company

inconclusive confidence: low

No verified pending lawsuit against Solace was identified in the public-source sweep, but this is inconclusive without PACER, state court, arbitration and demand-letter searches.

Evidence gaps

  • Legal entity names, litigation schedule, demand letters, arbitration, PACER and state-court searches, counsel letters.

Hidden risks

  • Claims may exist under alternate legal entity names or in non-indexed jurisdictions.
  • Healthcare, privacy, employment or reimbursement disputes may not be public.

Follow-up questions

  • Counsel should run comprehensive litigation searches by legal entity/founders and provide legal claims schedule.
Litigation and corporate-status public sweep
checkfindingconfidencenext step
Active private-company statusActive website, investor pages and 2025/2026 financings support active private status.MediumConfirm legal entity, good standing and state registrations.
Public-company filingsSEC EDGAR search did not identify Solace Health public registrant in this sweep.MediumConfirm no public filing obligations or predecessor entities with counsel.
Pending litigationNo verified Solace Health lawsuit identified in reviewed public sources; not exhaustive.LowRun PACER, state court, arbitration and demand-letter review.
Regulatory enforcementNo specific enforcement matter identified in reviewed sources; not exhaustive.LowCheck OCR breach portal, CMS/OIG, FTC, state AG and payer audit history.

This is not a substitute for counsel-led searches.

Legal and regulatory risk heatmap Severity/likelihood map for core diligence risks.

VIII.B Pending lawsuits initiated by Company

inconclusive confidence: low

No lawsuits initiated by Solace were identified in public sources; status remains inconclusive absent company legal records and docket searches.

Evidence gaps

  • List of matters initiated by Solace, counsel summaries, docket numbers, claims, status and settlement obligations.

Hidden risks

  • Company-initiated IP, contract or collections disputes may exist under undisclosed entity names.
  • A collections or payer dispute could indicate reimbursement friction.

Follow-up questions

  • Provide all litigation initiated by Solace, including demand letters, payer disputes, IP claims and collections actions.

VIII.C Environmental and employee safety issues and liabilities

partially verified confidence: medium

Environmental exposure appears low for a remote software/services company, but employee safety, remote-work, clinical-adjacent and PHI-handling policies remain important.

Evidence gaps

  • Remote-work policy, safety policies, workers comp coverage, clinical escalation protocols, training logs and incident reports.

Hidden risks

  • Remote work can hide ergonomic, data-handling and workplace-safety compliance gaps.
  • Advocate interactions with distressed patients could require safety and escalation protocols.

Follow-up questions

  • Provide employee safety, remote-work, workers comp, training and clinical-escalation incident logs.
Regulatory control diligence requests
control domainpublic signalrequested artifactsrisk ids
Billing complianceMedicare billing model and CMS codes.Claims samples, code mapping, consent, supervision, denial and appeal workflows.R-001, R-010
Privacy/securityHIPAA notice and platform claims.SOC 2/HITRUST, HIPAA risk assessment, BAAs, subprocessors, breach logs.R-004, R-011
Advocate supervision and licensureCannot diagnose/prescribe; RN role.Training, credential checks, licensure matrix, malpractice insurance and escalation SOPs.R-005
Referral and marketing reviewProvider referrals and payer/provider growth strategy.Counsel memo, referral-source logs, marketing approvals and inducement controls.R-010
Public compliance-evidence completeness Analyst-scored completeness of public evidence for key compliance domains.

Scores are analyst judgments on public-evidence completeness, not compliance ratings.

VIII.D Material patents, copyrights, licenses, and trademarks

not publicly verifiable confidence: high

No complete IP schedule, patent/trademark record, software license list or invention-assignment evidence was public.

Evidence gaps

  • IP schedule, patents/trademarks, software license scan, invention assignments, contractor IP agreements and open-source policy.

Hidden risks

  • If services are not technology-defensible, valuation may depend more on distribution and reimbursement access.
  • Missing invention assignments could impair IP ownership.

Follow-up questions

  • Provide IP schedule, USPTO/copyright records, invention assignments, contractor agreements, software license scan and open-source compliance policy.
IP, contracts and insurance public-status matrix
artifactpublic statuswhy it matterspriority
Patents/trademarks/copyrightsNo comprehensive USPTO/copyright schedule verified in this sweep.Brand protection and product defensibility.Medium
Payer/provider contractsPayer/provider strategy public; contract terms private.Revenue, compliance, termination and exclusivity.High
Advocate contractor agreements1099 role visible; agreements private.Classification, IP/confidentiality, PHI and quality obligations.High
InsuranceNo cyber, E&O, malpractice, D&O or general liability schedules public.Material exposure coverage for PHI, clinical-adjacent advice and directors.High

VIII.E Insurance coverage and material exposures

not publicly verifiable confidence: high

No insurance policies or coverage limits are public. Given PHI, clinical-adjacent advocacy, directors and contractor workforce, cyber, E&O, malpractice, D&O and GL coverage should be verified.

Evidence gaps

  • Insurance schedules, policies, exclusions, limits, deductibles, claims history and contractual insurance requirements.

Hidden risks

  • Uninsured HIPAA breach, malpractice-like allegations, billing disputes or D&O claims could be material.
  • Contractual insurance requirements with payers/providers may be unmet or restrictive.

Follow-up questions

  • Provide cyber, E&O, malpractice, D&O, GL, workers comp policies, limits/exclusions and claims history.

VIII.F Material contracts

not publicly verifiable confidence: high

Material payer, provider, advocate, technology, BAA/subprocessor, financing and investor-rights contracts are not public.

Evidence gaps

  • Material contracts schedule, payer/provider agreements, advocate agreements, BAAs, vendor/subprocessor agreements and financing/investor-rights documents.

Hidden risks

  • Termination rights, exclusivity, audit rights, data-use restrictions or reimbursement conditions could materially affect economics.
  • Missing BAAs or contractor PHI terms could create compliance exposure.

Follow-up questions

  • Provide all material contracts, including payer/provider, advocate, technology, BAA/subprocessor, debt/financing and investor-rights agreements.

VIII.G Regulatory agency problems

inconclusive confidence: medium

No specific regulatory agency problem was verified in public sources, but Medicare billing, HIPAA/PHI, referral compliance and advocate licensure/scope require specialized review.

Evidence gaps

  • OCR breach portal check, CMS/OIG/FTC/state AG searches, payer audit history, billing compliance audit, HIPAA risk assessment and counsel memos.

Hidden risks

  • An OCR/CMS/OIG/FTC/state AG issue may not be visible in company marketing pages.
  • Billing-code misuse or insufficient documentation could trigger refunds or penalties.

Follow-up questions

  • Have healthcare regulatory counsel review billing, referrals, payer contracts, HIPAA/privacy/security, licensure/scope and any agency correspondence.
Regulatory and privacy obligation map
areapublic evidenceriskrequest
Medicare navigation codesCMS adopted relevant codes beginning 2024.Billing, consent, supervision, documentation and audit risk.Coding policy, counsel memo, claims audit and denial history.
HIPAA/PHIHIPAA notice and HIPAA-compliant platform/referral claims.Security, privacy, BAA, subprocessor and breach exposure.HIPAA risk assessment, SOC 2/HITRUST, BAAs and incident log.
Referral and marketing complianceProvider referral path and payer/provider partnership strategy.AKS/CMP/OIG, HIPAA marketing and inducement scrutiny.Regulatory counsel review of referral sources and marketing materials.
Professional scope and licensureAdvocates cannot prescribe/diagnose; RN role public.Practice-of-medicine, licensure, supervision and escalation issues.State-by-state licensure matrix and clinical escalation SOPs.

Evidence

Evidence claims
IDClaimStatusSources
EC-001 CB Insights lists Solace as a U.S. healthcare and life sciences unicorn at $1B, joined 2026-02-10. verified high SRC-001
EC-002 Solace announced a $130M Series C led by IVP at a valuation over $1B. verified high SRC-002SRC-003
EC-003 Solace announced a $60M Series B in April 2025 led by Menlo Ventures. verified high SRC-004SRC-015
EC-004 Solace has publicly described a Medicare reimbursement-linked business model and $211M raised to date. partially verified medium SRC-003
EC-005 Solace publicly claims 2,000+ advocates, 20,000+ monthly patients, 10x year-over-year growth, and a HIPAA-compliant platform. partially verified medium SRC-002
EC-006 Solace publicly states it is covered by Medicare and major Medicare Advantage insurers, with a network in all 50 states. partially verified medium SRC-004SRC-006
EC-007 Solace was founded in 2022 by Jeremy Gurewitz and Sara Sargent, who are publicly identified as CEO and CPO. verified high SRC-008SRC-012
EC-008 Solace product scope is healthcare advocacy and navigation for patients and families. verified medium SRC-005SRC-007
EC-009 Solace states advocates do not diagnose or prescribe and claims experienced healthcare-professional advocates and high patient-reported improvement. partially verified medium SRC-006
EC-010 Solace publicly offers provider referral paths and states intake typically occurs within 48 hours. partially verified medium SRC-009
EC-011 Solace markets payer partnerships and healthcare-navigation ROI, but contract economics are not public. partially verified medium SRC-010SRC-002
EC-012 Solace publishes outcomes claims, but raw methodology and independent validation are not public. partially verified medium SRC-011SRC-006
EC-013 Solace uses a remote 1099 RN advocate role serving Medicare patients. partially verified medium SRC-016
EC-014 Solace presents itself as a fully remote, early-stage hiring organization. verified medium SRC-012
EC-015 CMS adopted Medicare payment codes beginning in 2024 for care-navigation-related services including Principal Illness Navigation. verified high SRC-017
EC-016 Solace maintains a HIPAA Notice stating obligations to protect protected health information. verified medium SRC-018
EC-017 Established healthcare navigation and advocacy vendors compete for employers, health plans, and members. verified medium SRC-019SRC-020SRC-021SRC-022SRC-023
EC-018 Adjacent companies target Medicare guidance and older-adult support use cases. verified medium SRC-024SRC-025
EC-019 Investor pages from IVP, Alpha Partners, and Menlo Ventures support financing and market-thesis claims. verified medium SRC-013SRC-014SRC-015
EC-020 Core financial, cap-table, tax, and operating metrics are not publicly available. not publicly verifiable high SRC-001SRC-002SRC-003SRC-004
EC-021 Solace appears to be an active private company, not a public registrant. partially verified medium SRC-001SRC-002SRC-005SRC-026
EC-022 No verified pending lawsuit or regulator enforcement matter against Solace was identified in the public-source sweep. inconclusive low SRC-026SRC-018
EC-023 Solace handles sensitive patient information and therefore has material HIPAA/PHI and security-control risk. partially verified high SRC-002SRC-009SRC-018
EC-024 Customer and revenue concentration are not publicly verifiable and likely tied to Medicare and Medicare Advantage reimbursement channels. not publicly verifiable high SRC-003SRC-004SRC-010
EC-025 Public R&D detail is limited to platform references, hiring, and a planned research team. partially verified medium SRC-002SRC-003SRC-012
EC-026 Public geography signals are mixed: CB Insights lists Austin/United States, BusinessWire dateline is Redwood City, and company recruiting describes remote operations. partially verified medium SRC-001SRC-002SRC-012
EC-027 Payer and provider partnerships are a declared strategic priority. partially verified medium SRC-002SRC-009SRC-010
EC-028 Public evidence supports Solace as active and not known from reviewed public sources to be acquired, shut down, or publicly listed. partially verified medium SRC-001SRC-002SRC-004SRC-005SRC-013
Sources
IDPublisherTitleAccessed
SRC-001 CB Insights The Complete List Of Unicorn Companies 2026-05-18
SRC-002 BusinessWire Solace Raises $130 Million Series C to Make Healthcare Advocacy a Standard of Care in the U.S. 2026-05-18
SRC-003 Solace Health / Bloomberg reprint Bloomberg: Solace Series C reprint 2026-05-18
SRC-004 BusinessWire Solace Raises $60M Series B to Establish Healthcare Advocacy as New Standard of Care 2026-05-18
SRC-005 Solace Health Solace Health homepage 2026-05-18
SRC-006 Solace Health Solace FAQ 2026-05-18
SRC-007 Solace Health What can patient advocates do? 2026-05-18
SRC-008 Solace Health About Solace 2026-05-18
SRC-009 Solace Health Refer a patient to Solace 2026-05-18
SRC-010 Solace Health Solace for payers 2026-05-18
SRC-011 Solace Health Solace outcomes 2026-05-18
SRC-012 Solace Health Solace careers 2026-05-18
SRC-013 IVP Solace Health adds a healthy dose of humanity to healthcare 2026-05-18
SRC-014 Alpha Partners Alpha invests in healthcare navigation platform Solace 2026-05-18
SRC-015 Menlo Ventures Investing in Solace: transforming the way Americans navigate healthcare 2026-05-18
SRC-016 Menlo Ventures job board / Solace RN Healthcare Advocate - Remote 1099 2026-05-18
SRC-017 Centers for Medicare & Medicaid Services Caregiver Training, Community Health Integration, Principal Illness Navigation, and Physical Activity and Nutrition Risk Assessment Services FAQ 2026-05-18
SRC-018 Solace Health Solace HIPAA Notice 2026-05-18
SRC-019 Accolade Personalized Healthcare 2026-05-18
SRC-020 Included Health Included Health - Personalized Virtual Care & Navigation 2026-05-18
SRC-021 Health Advocate Health Advocate home 2026-05-18
SRC-022 Quantum Health Quantum Health - Healthcare navigation for cost savings 2026-05-18
SRC-023 Rightway Healthcare Rightway Healthcare - Clinical care navigation 2026-05-18
SRC-024 Chapter Medicare Guidance Simplified 2026-05-18
SRC-025 Papa Papa - Companion Care for Older Adults & Families 2026-05-18
SRC-026 U.S. Securities and Exchange Commission EDGAR company search for Solace Health 2026-05-18

Disclaimer

This report is a public-evidence diligence snapshot, not investment advice. Important financial, legal, technical, and contractual facts remain non-public and should be verified directly with management and primary documents before any investment decision.