Strengths
- Public sources support the $70M financing and $1.5B valuation.
- Company pages verify a broad creator/brand/shopper product suite.
- Founder identity and founder-led management are supported by TechCrunch, Menlo and SEC filings.
Diligence report
ShopMy
ShopMy Startup Diligence Report
Proceed only to confirmatory private diligence. The attractive thesis is ShopMy as creator-commerce infrastructure for premium brands and tastemakers, but public evidence alone is insufficient to underwrite the $1.5B valuation without audited financials, ARR/retention, customer economics, cap-table terms, security/privacy evidence and legal review.
Company profile
ShopMy Startup Diligence Report
Eligible: ShopMy appears to be an active private unicorn, with CB Insights listing a $1.50B valuation and no public IPO, acquisition or shutdown signal found in searched sources. Public evidence supports a fast-scaling creator-commerce platform with strong financing, premium-brand logos, product breadth and network-scale claims, but underwriting requires private validation of financial quality, customer concentration, ROI attribution, cap table, security/privacy controls and legal/IP exposure.
- Website
- shopmy.us
- Sector
- Creator commerce infrastructure, influencer marketing and affiliate commerce technology
- Geography
- United States / Worcester, Massachusetts public record; New York and remote-first operating signals
- Stage
- Private unicorn / growth-stage software platform
- Known aliases
- Shop My Shelf, Inc., ShopMyShelf, ShopMy.us
- Report version
- 1.0
- Timezone
- America/New_York
Executive summary
Risks
- Financial quality, ARR, margin, burn and retention are opaque.
- $1.5B valuation is sensitive to growth and attribution assumptions.
- Customer concentration, churn and paid logo status are unknown.
- Privacy/security exposure is material due to order/product/personal data flows.
Gaps
- Audited financials, ARR/GMV bridge, gross margin, cash/debt and retention.
- Cap table, financing terms, preferences, debt and option pool.
- Top-customer revenue, contracts, renewals, references and churn.
- Product adoption, pricing, uptime, implementation cost and attribution methodology.
- Security/privacy artifacts, subprocessors, DPAs, incident logs and advertising-compliance controls.
- LTK litigation docket/dismissal terms, complete IP portfolio, material contracts and insurance.
Risk register
R-001: Financial quality and revenue durability are opaque
Audited financials, ARR, margin, burn, cash, retention and revenue recognition are not public.
Diligence request: Require audited financials, management accounts, ARR bridge, gross margin, cash/debt, retention and revenue-recognition memo.
R-002: $1.5B valuation depends on growth and attribution assumptions
The unicorn valuation is public but support for growth, retention and ROI assumptions is private.
Diligence request: Build valuation bridge and downside cases from verified ARR, NRR, margin and comparables.
R-003: Customer concentration and paid logo status are unknown
Named logos and network counts do not disclose paid/current contract status, ARR concentration or churn.
Diligence request: Request top-customer ARR, contracts, renewals, churn/NRR and reference calls.
R-005: Privacy, security and integration exposure from order/personal data
ShopMy processes order/product, attribution, usage and personal data through multiple integrations.
Diligence request: Review SOC reports, DPAs, subprocessors, incidents, token management and advertising controls.
R-008: Cap table, preferences, debt and control rights are not public
Public financing sources do not disclose share counts, liquidation preferences, debt, side letters or option pool.
Diligence request: Require fully diluted cap table, financing documents, investor rights, debt and waterfall.
R-004: Competitive pressure from LTK, GRIN and enterprise creator platforms
Competitors cover creator commerce, affiliate tracking and campaign-management workflows.
Diligence request: Run buyer interviews, win/loss review and pricing benchmarks.
R-009: Operational dependency on commerce, social and payment ecosystems
ShopMy depends on Shopify/POS integrations, social platforms and PayPal/Stripe payout flows.
Diligence request: Review API SLAs, outage logs, vendor contracts, processor reserves and continuity plans.
R-006: Legal/IP and reputational risk from LTK lawsuit history
LTK sued ShopMy over alleged trademark infringement/false advertising; public reports say the case was dropped.
Diligence request: Pull docket, settlement/dismissal papers, insurance notices and IP/marketing clearance memos.
01Financial Information
ShopMy has strong public financing evidence and unicorn eligibility, but audited financials, ARR, retention, cash, debt, cap table and valuation support are private.
I.A Annual and quarterly financial information for the past three years
not publicly verifiable confidence: high
Public sources disclose traction metrics, but not financial statements or quarterly financials.
Evidence gaps
- Audited financials, management accounts, ARR bridge, gross margin, cash/debt, retention and revenue recognition.
Hidden risks
- ARR may not equal GMV/sales claims; ROI may reflect attribution assumptions.
Follow-up questions
- Provide audited and monthly financials for 2023-2026 YTD.
| metric | public value | status | diligence need |
|---|---|---|---|
| Sales generated | Over $352M | partially_verified company claim | GMV/sales reconciliation, returns and period definition. |
| Average ROI | 5x | partially_verified company/investor claim | ROI formula, cost basis and customer distribution. |
| Revenue growth | 200% in prior 12 months per BoF excerpt | partially_verified | Audited revenue, base year and ARR bridge. |
| Revenue range in SEC filings | Decline to disclose | verified | Financial statements and management accounts. |
I.B Financial Projections
partially verified confidence: medium
The $1.5B valuation is public; forecast assumptions and valuation support are private.
Evidence gaps
- Board plan, scenario cases, valuation bridge, budget-to-actuals and financing assumptions.
Hidden risks
- Downside valuation could be material if growth or attribution underperforms.
Follow-up questions
- Provide three-year model and valuation sensitivities.
| input | public signal | status | request |
|---|---|---|---|
| Revenue plan | Product breadth and market-tailwind claims | not_publicly_verifiable | Board-approved three-year plan by product/channel/geography. |
| Retention and concentration | Named logos and large network counts | not_publicly_verifiable | Cohort retention, churn/NRR and top-customer ARR. |
| Unit economics | Subscription, commission and payout model | not_publicly_verifiable | Gross margin, CAC/payback, support cost and payout reserves. |
I.C Capital Structure
not publicly verifiable confidence: high
Investors and SEC related persons are public; ownership economics are not.
Evidence gaps
- Fully diluted cap table, financing documents, investor rights, debt and waterfall.
Hidden risks
- Liquidation preferences, side letters, debt or option pool changes could materially affect outcomes.
Follow-up questions
- Provide cap table and all financing documents.
| stakeholder or instrument | public evidence | status | gap |
|---|---|---|---|
| Shop My Shelf, Inc. | Delaware company incorporated 2020; Worcester SEC address | verified | Confirm current subsidiaries and HQ. |
| Avenir, Bain, Bessemer, Menlo | Named as 2025 financing participants | verified | Ownership, preferences and rights. |
| Common/options/debt/SAFEs | Not public | not_publicly_verifiable | Full cap table, option pool, debt and waterfall. |
I.D Other financial information
partially verified confidence: medium
Form D filings and press releases support financing history; tax, accounting policies and financing terms are private.
Evidence gaps
- Tax returns, accounting policies, debt/warrant schedules and financing ledger.
Hidden risks
- Tax, revenue-recognition and financing-term risks are not visible publicly.
Follow-up questions
- Provide tax/accounting and complete financing schedules.
| date | event | public amount | valuation | lead or public participants | diligence caveat |
|---|---|---|---|---|---|
| 2023-12-13 | SEC exempt offering | $2.0M sold | Not public | Not disclosed in Form D | Reconcile to financing documents. |
| 2024-03 | Investment round / Series A-era financing | $18.5M | Not public | Inspired Capital, AlleyCorp and others | Confirm securities and terms. |
| 2025-01 | Series B | $77.5M headline; $72.943795M Form D sold | Not public | Bessemer, Bain, Menlo and prior investors | Reconcile headline amount to Form D and round docs. |
| 2025-10 | Unicorn financing | $70M | $1.5B | Avenir, Bain, Bessemer, Menlo and tastemakers | Need post-money calculation and preferences. |
02Products
Public product evidence verifies a broad creator-commerce platform; adoption, pricing, reliability, data accuracy and product margins remain private.
II.A Description of each product
verified confidence: high
Creator, brand and shopper products are public; product economics and adoption need private validation.
Evidence gaps
- Product analytics, uptime, pricing book, implementation effort, roadmap and gross margin.
Hidden risks
- Broad product suite may hide uneven module adoption or support burden.
Follow-up questions
- Provide module adoption, uptime, pricing, product roadmap and implementation margin.
| product | audience | public features | diligence caveat |
|---|---|---|---|
| Digital shops and affiliate links | Creators/shoppers | Storefronts, commissionable catalog, shoppable social feeds and smart links | Validate conversion and active creators. |
| Brand Discover/Engage/Track | Brands | Discovery, gifting, chat, codes, analytics and payments | Validate module adoption and data accuracy. |
| Amplify and Opportunities | Brands/creators | Scaled outreach, UGC and guaranteed creator coverage | Validate costs, quality and compliance. |
| Shopper app | Consumers/creators | Curated mobile feed, wishlists and Circles | Validate MAU, retention and conversion lift. |
| area | public evidence | status | gap |
|---|---|---|---|
| Creator earnings | 10-30% commissions and paid brand partnerships | verified | Commission by brand/category and creator cohort. |
| Brand subscription | TechCrunch reported subscriptions starting at $999 | partially_verified | Current tiers, discounts and contract terms. |
| Creator sales commission | TechCrunch says ShopMy takes a small commission on creator sales | partially_verified | Take rate, gross margin and payment reserves. |
| Payout operations | Weekly PayPal/Stripe payouts; monthly brand invoice | verified | Processor agreements, tax and chargebacks. |
03Customer Information
ShopMy has public network scale and named brand examples, but top customers, revenue concentration, churn, severed relationships and supplier spend are private.
III.A Top customers by application
partially verified confidence: medium
Named brands and creator-network claims are public; top customers by revenue/application are not.
Evidence gaps
- Top customers by ARR/GMV, application, contracts, renewal schedule and references.
Hidden risks
- Logo mentions may not be current paid contracts.
Follow-up questions
- Provide top-20 customer ARR and references.
| name or metric | type | public evidence | caveat |
|---|---|---|---|
| Nike, NET-A-PORTER, Chanel, Drunk Elephant, Tatcha | Brand examples | ShopMy blog and TechCrunch list these brands | Current paid status and ARR unknown. |
| Lululemon, Nordstrom, Dior | Brand examples | Menlo says ShopMy earned trust of these brands | Investor source is promotional. |
| 185,000+ tastemakers / 70,000+ creators | Network metric | ShopMy Discover page | Active/monetized definitions unknown. |
| Top customers by revenue | Financial concentration | Not public | Request top-customer ARR and references. |
III.B Strategic relationships
partially verified confidence: medium
Brand partners, commission brands, investors and strategic/tastemaker investors are public; economics are private.
Evidence gaps
- Commercial obligations, exclusivity, partnership contracts and side letters.
Hidden risks
- Strategic investors may have undisclosed side agreements or endorsement obligations.
Follow-up questions
- Provide partnership and strategic investor agreement schedule.
| relationship | public evidence | status | gap |
|---|---|---|---|
| 47,000+ commission brands | ShopMy affiliate page | partially_verified | Active brands and commission terms. |
| 1,500+ direct brand partners | ShopMy creator page | partially_verified | Partner contracts and economics. |
| Tastemaker strategic investors | TechFundingNews lists Sofia Richie, Gregg Renfrew and Aimee Song | partially_verified | Side agreements and endorsement obligations. |
| Venture investors | Avenir, Bain, Bessemer, Menlo and prior investors | verified | Governance and commercial rights. |
III.C Revenue by customer
not publicly verifiable confidence: high
Revenue by customer and any 5%+ customer exposure are not public.
Evidence gaps
- Revenue by customer, top-account concentration, churn/NRR and contract terms.
Hidden risks
- A few premium brands could drive outsized revenue without public visibility.
Follow-up questions
- Provide revenue by customer for the last two fiscal years and YTD.
III.D Significant relationships severed within the last two years
not publicly verifiable confidence: medium
No public list of severed customers, partners or suppliers was found.
Evidence gaps
- Lost customers, terminated suppliers, disputes and churn explanations.
Hidden risks
- Churned brands or platform disputes may not be public.
Follow-up questions
- Provide severed-relationship and churn schedules.
III.E Top suppliers
partially verified confidence: medium
Shopify/POS integrations, social platforms and payment processors are visible; top suppliers by spend are private.
Evidence gaps
- Vendor contracts, spend, SLAs, subprocessors, outage logs and processor terms.
Hidden risks
- API policy changes or processor reserves could disrupt operations.
Follow-up questions
- Provide supplier spend, vendor contracts and business-continuity plan.
| supplier or platform | role | risk | request |
|---|---|---|---|
| Shopify | Order/product data and integrations | API/privacy/attribution dependency | Permissions, SLAs, outage logs. |
| WooCommerce and Salesforce | POS/data integrations | Data quality and integration scope | Customer adoption and SLAs. |
| Instagram, TikTok, YouTube | Social mentions and shoppable feeds | API/policy dependency | API terms and contingency plans. |
| PayPal and Stripe | Weekly creator payments | Payment reserves, chargebacks, tax | Processor contracts and controls. |
04Competition
ShopMy competes with LTK, GRIN and broader creator/influencer marketing platforms; public evidence supports differentiation claims but not market share or win rates.
IV.A Competitive landscape by market segment
verified confidence: medium
Competitive overlap is material across creator commerce, influencer management and affiliate performance.
Evidence gaps
- Win/loss, buyer interviews, market share, competitive pricing and renewal reasons.
Hidden risks
- Incumbents may compress price, copy features or own larger creator/consumer networks.
Follow-up questions
- Run buyer interviews and competitive pricing/product benchmarking.
| competitor | segment | public positioning | overlap | test |
|---|---|---|---|---|
| LTK | Creator shopping/commerce | 40M people, 450M products, 8,000 brands and many creators | Creator shopping and brand programs | Scale vs ShopMy premium/performance narrative. |
| GRIN | Influencer management | Named direct competitor by TechCrunch | Creator program management | Feature depth and pricing. |
| CreatorIQ / Aspire | Enterprise creator marketing | Creator marketing at scale; ecommerce creator platform | Discovery, campaigns, reporting | Enterprise workflow vs commerce attribution. |
| Upfluence / impact.com Creator | Affiliate and performance creator platforms | Influencer/affiliate and performance-driven creator marketing | Affiliate tracking, payments, discovery | Commerce network, take rate and ROI. |
| axis | ShopMy signal | pressure | diligence need |
|---|---|---|---|
| Network and curation | 185,000+ tastemakers and premium creator focus | LTK scale claims are much larger | Active creator quality and exclusivity. |
| ROI and attribution | 5x average ROI and analytics claims | Performance platforms also market ROI | Attribution audit and customer references. |
| Workflow breadth | Gifting, affiliate, chat, opportunities and social mentions | Enterprise tools offer campaign suites | Product depth and adoption by module. |
| Pricing | Starting brand subscription at $999 in 2024 report | Competitive pricing not public | Current price book and discounts. |
Coordinates are analyst judgments based on public positioning.
05Marketing, Sales, and Distribution
Public GTM includes brand sales, creator applications, affiliate networks, tastemaker/PR signals and shopper app surfaces; sales productivity and CAC are private.
V.A Strategy and implementation
verified confidence: medium
ShopMy messaging emphasizes premium brands, authentic tastemakers, curated commerce and measurable ROI.
Evidence gaps
- Marketing budget, CAC, channel attribution, pipeline and brand perception.
Hidden risks
- Marketing claims may outpace verified attribution and customer ROI.
Follow-up questions
- Provide GTM plan, CAC/payback and pipeline by channel.
| channel | public evidence | likely role | gap |
|---|---|---|---|
| Direct brand sales/demo | Brand pages target premium brands and request contact | Core B2B sales | Pipeline, quotas and sales cycle. |
| Creator applications | 1,000 new creators apply weekly | Supply growth | Acceptance and activation rates. |
| Affiliate/brand network | 47,000+ commission brands and 1,500+ partners | Network effects | Active brands and terms. |
| Shopper app | Curated mobile experience launched | Consumer conversion and retention | MAU, CAC and conversion uplift. |
| signal | positive implication | risk or gap | evidence |
|---|---|---|---|
| Unicorn financing coverage | Investor and brand visibility | High expectations and valuation pressure | CB Insights, PR and news coverage |
| Performance-first ROI narrative | Clear buyer ROI message | Attribution must be audited | $352M sales and 5x ROI claims |
| Tastemaker investors | Cultural credibility | Commercial obligations unknown | Sofia Richie, Gregg Renfrew, Aimee Song |
| Recruiting fraud warning | Company warns candidates | Impersonation/reputation risk | Careers page warning |
V.B Major Customers
partially verified confidence: medium
Public sources name brands but not relationship status, expansion or renewal trends.
Evidence gaps
- Major-customer contracts, renewal schedule, expansion pipeline and references.
Hidden risks
- Logo status may include pilots, historical relationships or non-material usage.
Follow-up questions
- Provide top-customer pipeline and references.
V.C Principal avenues for generating new business
partially verified confidence: medium
Creator applications, brand network, PR/investor visibility and shopper app appear to support the flywheel.
Evidence gaps
- Funnel conversion, creator activation, brand sales cycle and referral economics.
Hidden risks
- Creator supply quality may not translate to paying brand demand.
Follow-up questions
- Provide funnel and cohort activation metrics.
V.D Sales force productivity model
not publicly verifiable confidence: high
Sales compensation, quota, cycle length, attainment and hiring plan are not public.
Evidence gaps
- Sales comp, quotas, attainment, pipeline conversion and hiring ramp.
Hidden risks
- Long sales cycles or high support effort could impair CAC/payback.
Follow-up questions
- Provide sales productivity model.
V.E Ability to implement marketing plan with current and projected budgets
not publicly verifiable confidence: medium
Recent financing suggests resources, but burn, budget allocation and runway are private.
Evidence gaps
- Budget, burn, CAC/payback and runway.
Hidden risks
- Consumer-app expansion or competition may require larger marketing spend.
Follow-up questions
- Provide operating plan by function and channel.
06Research and Development
Public evidence shows product development around API/data flows, AI recommendations, Opportunities, Amplify and shopper app; R&D budget, org, security controls and IP ownership are private.
VI.A Description of R&D organization
partially verified confidence: medium
Founders and public pages indicate product/technical capability, but the full R&D organization is private.
Evidence gaps
- R&D org chart, architecture, model governance, security reports and IP assignments.
Hidden risks
- Technical debt, data rights, model quality and security controls may be hidden.
Follow-up questions
- Provide R&D org, architecture, security reports and model/data governance materials.
| person or role | public signal | status | gap |
|---|---|---|---|
| Harry Rein | Co-founder/CEO; public sources cite technical background | verified | Current scope and key-person risk. |
| Chris Tinsley and Tiffany Lopinsky | Co-founders; public role titles vary by date | verified | Current operating responsibilities. |
| Engineering/product team | ShopMy says MIT/Stanford trained engineering built AI talent recommendations; jobs show product/support roles | partially_verified | Org chart, roadmap and model governance. |
VI.B New Product Pipeline
verified confidence: medium
Opportunities, Amplify, shopper app, API and AI recommendations are public product-expansion signals.
Evidence gaps
- Roadmap, product analytics, R&D budget, adoption and security/privacy reviews.
Hidden risks
- Consumer app and AI expansion may add data/privacy or acquisition-cost risk.
Follow-up questions
- Provide product roadmap and analytics for each initiative.
| initiative | public status | date signal | request |
|---|---|---|---|
| Opportunities | Launched for guaranteed creator coverage | 2024-07-16 blog | Adoption, economics and compliance controls. |
| Amplify | Brand page for scaled outreach, UGC and CRM | Public page active | Module revenue and product usage. |
| Shopper app | Curated mobile experience with feed, wishlists and Circles | 2025-11-18 blog | MAU, retention and conversion lift. |
| API and AI recommendations | Developer docs and Discover page describe API/data and recommendations | Public pages active | Security review, data rights and model evaluation. |
07Management and Personnel
Founder leadership is well supported publicly; exact headcount, attrition, compensation, equity plans and HR issues are private.
VII.A Organization Chart
partially verified confidence: medium
Only public founder/board-level structure can be inferred.
Evidence gaps
- Full org chart by function/location and succession plan.
Hidden risks
- Management depth and succession risk are not visible.
Follow-up questions
- Provide current org chart and leadership bench plan.
VII.B Historical and projected headcount by function and location
partially verified confidence: medium
A broad 100-1000 employee band and remote-first culture are public; exact headcount is private.
Evidence gaps
- HRIS headcount by month/function/location, contractors, open roles and hiring plan.
Hidden risks
- Broad band may mask under-resourced functions or rapid hiring strain.
Follow-up questions
- Provide historical and projected headcount.
| signal | public value | status | gap |
|---|---|---|---|
| Employee band | 100-1000 employees | partially_verified | Exact headcount by function/location. |
| Work model | Flexible, fully remote culture | verified | Payroll jurisdictions and remote compliance. |
| Benefits/equity | Careers page references benefits, flexible PTO and ShopMy Equity | verified | Benefit plan and option grant ledger. |
| Open roles | Investor job board shows growth-stage hiring signals | partially_verified | Approved hiring plan and open-role aging. |
VII.C Senior management biographies
verified confidence: medium
Founder biographies are public; broader management team biographies are not.
Evidence gaps
- Full management biographies, responsibilities and employment agreements.
Hidden risks
- Public role titles vary by date/source for Tiffany Lopinsky.
Follow-up questions
- Provide management bios and key employment agreements.
| name | public role | source basis | gap |
|---|---|---|---|
| Harry Rein | Co-founder and CEO; SEC related person | TechCrunch, Menlo, Form D | Employment agreement and vesting. |
| Tiffany Lopinsky | Co-founder; President/COO in public sources | TechCrunch and Menlo | Resolve current title and scope. |
| Chris Tinsley | Co-founder; SEC related person | TechCrunch and Form D | Current operating role. |
| Kamran Ali, Jeremy Levine, Scott Friend | Directors/related persons in Form D | SEC Form D | Board rights, committees and conflicts. |
VII.D Compensation arrangements
not publicly verifiable confidence: medium
Compensation details are private beyond careers-page benefits.
Evidence gaps
- Compensation bands, employment agreements, benefit plans and severance.
Hidden risks
- Compensation commitments may affect burn and retention.
Follow-up questions
- Provide compensation and benefits materials.
| area | public signal | hidden risk | request |
|---|---|---|---|
| Turnover | Not public | Function-specific attrition could be hidden | Attrition and regretted-loss analysis. |
| Compensation | Benefits and some role signals public; comp plan private | Cash burn and retention pressure | Comp bands and agreements. |
| Equity incentives | ShopMy Equity mentioned; plan private | Dilution and refresh grants after unicorn round | Option plan, grants and 409A. |
| Employee relations | No public claims found; recruiting impersonation warning exists | Remote HR/compliance burden | Complaints, investigations and handbook. |
VII.E Incentive stock plans
not publicly verifiable confidence: high
ShopMy Equity is mentioned, but incentive stock plan details are private.
Evidence gaps
- Equity plan, grant ledger, vesting, 409A and refresh budget.
Hidden risks
- Option-pool refresh and 409A valuation may be material.
Follow-up questions
- Provide full equity plan and grant ledger.
VII.F Significant employee relations problems, past or present
not publicly verifiable confidence: medium
No public employee-relations problems were found; careers page warns about recruiting impersonation.
Evidence gaps
- Complaints, investigations, handbook, remote-work compliance and recruiting fraud response.
Hidden risks
- Absence of public issues does not rule out HR complaints.
Follow-up questions
- Provide employee-relations schedule.
VII.G Personnel Turnover
not publicly verifiable confidence: high
Turnover and retention benefits are private.
Evidence gaps
- Monthly attrition, regretted loss, offer acceptance and retention grants.
Hidden risks
- High-growth hiring can hide function-level attrition.
Follow-up questions
- Provide turnover and retention analysis.
08Legal and Related Matters
Public legal evidence includes Shop My Shelf, Inc. terms/privacy materials, data-handling docs, abandoned SHOPMY.STUDIO trademark and LTK litigation reportedly dropped; material contracts, insurance, IP ownership, regulatory records and complete dockets are private.
VIII.A Pending lawsuits against the Company
partially verified confidence: medium
The LTK lawsuit is publicly reported and reportedly dropped; no complete docket review was performed.
Evidence gaps
- Docket, dismissal/settlement papers, insurance notices and litigation schedule.
Hidden risks
- Dismissal/settlement terms, insurance and similar threatened claims may be private.
Follow-up questions
- Counsel should pull docket and settlement records.
| matter | court or source | status | diligence need |
|---|---|---|---|
| LTK / rewardStyle v. Shop My Shelf dba ShopMy | D. Del. 24-cv-00635 per Bloomberg Law | Reported filed May 2024; BoF later said LTK dropped suit | Pull docket, complaint, dismissal/settlement and insurance notices. |
| Other public pending lawsuits | Public-source search | Not found in searched sources | Counsel docket search and management representation. |
VIII.B Pending lawsuits initiated by Company
not publicly verifiable confidence: medium
No company-initiated lawsuits were found in searched public sources.
Evidence gaps
- Counsel docket search, demand letters and management representation.
Hidden risks
- Demand letters and arbitration may not be public.
Follow-up questions
- Provide litigation schedule including claims initiated by ShopMy.
| area | public evidence | status | request |
|---|---|---|---|
| Company-initiated lawsuits | None found in searched public sources | not_publicly_verifiable | Counsel docket search. |
| Demand letters / threatened claims | Not public | not_publicly_verifiable | Litigation schedule and correspondence. |
VIII.C Environmental and employee safety issues and liabilities
not publicly verifiable confidence: low
No public environmental/safety liabilities were found; remote-work compliance remains private.
Evidence gaps
- Remote-work compliance, workers compensation and safety policies.
Hidden risks
- Remote work creates multi-state employment and workers-comp obligations.
Follow-up questions
- Provide employment compliance and safety policies.
| area | public evidence | status | request |
|---|---|---|---|
| Privacy/personal data | Privacy policy and docs describe personal, order and attribution data | verified | DPIAs, DPAs, subprocessors, DSAR/incident logs. |
| Advertising/creator disclosures | Platform supports paid collaborations, codes, affiliate links and UGC | partially_verified | FTC disclosure monitoring and substantiation controls. |
| Material contracts | Public terms only; customer/vendor/MSA data private | not_publicly_verifiable | Top customer/vendor MSAs, DPAs, SLAs and processor agreements. |
| Insurance/regulatory actions | No insurance detail or public enforcement found in searched sources | not_publicly_verifiable | Insurance schedules, claims, regulatory correspondence and complaints. |
VIII.D Material patents, copyrights, licenses, and trademarks
partially verified confidence: low
Public IP evidence is limited; complete portfolio was not verified.
Evidence gaps
- IP schedule, trademark/patent search, assignments, SBOM and marketing substantiation.
Hidden risks
- Trademark clearance, IP assignments and open-source controls could be material.
Follow-up questions
- Provide IP portfolio and counsel memo.
| asset | public status | status | request |
|---|---|---|---|
| ShopMy / Shop My Shelf brand | Terms identify Shop My Shelf, Inc. dba ShopMy | verified | Trademark portfolio and clearance memo. |
| SHOPMY.STUDIO | Justia shows abandoned - no statement of use filed | partially_verified | Confirm with USPTO and identify replacement marks. |
| Software, data models, API and AI recommendations | Products/docs public; ownership and assignments private | not_publicly_verifiable | Invention assignments, SBOM, patent/trade-secret review. |
VIII.E Insurance coverage and material exposures
not publicly verifiable confidence: high
Insurance coverage is not public.
Evidence gaps
- Insurance schedule, policies, claims and broker loss runs.
Hidden risks
- Inadequate coverage could leave privacy/IP claims uncovered.
Follow-up questions
- Provide insurance policies and claims schedule.
VIII.F Material contracts
not publicly verifiable confidence: high
Public terms are available; customer, vendor, processor, affiliate and investor contracts are private.
Evidence gaps
- Top customer/vendor MSAs, DPAs, SLAs, payment contracts and financing documents.
Hidden risks
- Termination, exclusivity, indemnity, data rights and SLA terms could be material.
Follow-up questions
- Provide material contract schedule.
VIII.G Regulatory agency problems
not publicly verifiable confidence: medium
No public regulatory enforcement was found, but privacy and advertising/creator disclosure exposure is material.
Evidence gaps
- Regulatory correspondence, privacy program, advertising substantiation and complaint logs.
Hidden risks
- FTC disclosure, state privacy, cross-border data and payment/tax issues may not be public.
Follow-up questions
- Have privacy/advertising counsel review controls.
Evidence
| ID | Claim | Status | Sources |
|---|---|---|---|
| EC-001 | CB Insights lists ShopMy as a United States / Worcester enterprise-tech unicorn valued at $1.50B with date joined 2025-10-22 and investors Bain Capital Ventures and Bessemer Venture Partners. | verified high | SRC-001 |
| EC-002 | ShopMy announced $70M in new funding led by Avenir at a $1.5B valuation, with Bain, Bessemer, Menlo and tastemaker participation. | verified high | SRC-002SRC-003SRC-004SRC-005 |
| EC-003 | ShopMy announced a $77.5M Series B led by Bessemer Venture Partners and Bain Capital Ventures with Menlo and prior investors participating. | verified high | SRC-006SRC-022SRC-023 |
| EC-004 | SEC Form D filings identify Shop My Shelf, Inc. as a Delaware company incorporated in 2020, with Worcester address and a 2025 exempt offering total sold of $72,943,795. | verified high | SRC-007SRC-008 |
| EC-005 | ShopMy publicly reported an $18.5M investment round backed by Inspired Capital, AlleyCorp and other investors; TechCrunch says Inspired Capital led. | verified high | SRC-009SRC-010 |
| EC-006 | ShopMy positions itself as creator commerce infrastructure connecting premium brands, tastemakers and shoppers through curated recommendations. | verified high | SRC-002SRC-015SRC-021 |
| EC-007 | Creator tools include digital shops, affiliate links, brand partnerships, 10-30% commissions and weekly PayPal/Stripe payments. | verified high | SRC-011SRC-012SRC-013SRC-014 |
| EC-008 | Brand tools include discovery, gifting, affiliate commission management, social mentions, analytics, payments and integrations with Shopify, WooCommerce and Salesforce. | verified high | SRC-015SRC-016SRC-017SRC-018SRC-019 |
| EC-009 | ShopMy publicly claims 185,000+ tastemakers, 70,000+ elite creators and 1,000 new creators applying weekly. | partially verified medium | SRC-016 |
| EC-010 | ShopMy publicly claims more than $352M in sales generated, average 5x ROI, 90% Lookbooks usage among brands and nearly $40M in facilitated gifting. | partially verified medium | SRC-006SRC-023 |
| EC-011 | Public sources name brands associated with ShopMy including Nike, NET-A-PORTER, Chanel, Drunk Elephant, Tatcha, Lululemon, Nordstrom and Dior. | partially verified medium | SRC-009SRC-010SRC-022 |
| EC-012 | ShopMy was founded in 2020 by Harry Rein, Chris Tinsley and Tiffany Lopinsky; Harry is CEO and public sources list Tiffany as COO/President. | verified high | SRC-010SRC-022SRC-007 |
| EC-013 | ShopMy publicly describes a flexible remote-first culture; investor job board lists 100-1000 employees and New York/growth-stage signals. | partially verified medium | SRC-020SRC-021 |
| EC-014 | ShopMy developer docs say it reads Shopify order/product data, stores attributed orders, uses HTTPS, secures OAuth tokens and does not store customer emails received via webhooks. | partially verified medium | SRC-024 |
| EC-015 | ShopMy Privacy Policy states it collects personal information including identifiers, usage, geolocation and marketing data and is committed to protecting privacy/security. | verified medium | SRC-025 |
| EC-016 | ShopMy terms identify Shop My Shelf, Inc. dba ShopMy and describe the service as an intermediary platform connecting merchants with influencers/creators. | verified high | SRC-026 |
| EC-017 | LTK sued ShopMy in 2024 alleging trademark infringement, false advertising and unfair competition; public reports later said LTK dropped the lawsuit. | partially verified medium | SRC-027SRC-028 |
| EC-018 | A public trademark aggregator shows SHOPMY.STUDIO serial 90144935 abandoned for no statement of use; current trademark/patent portfolio was not fully verified. | partially verified low | SRC-029 |
| EC-019 | ShopMy competes with LTK, GRIN and broader creator/influencer platforms including CreatorIQ, Aspire, Upfluence and impact.com. | verified medium | SRC-010SRC-030SRC-031SRC-032SRC-033SRC-034 |
| EC-020 | Public sources frame creator/influencer marketing as a large growth market, with TechCrunch citing creator marketing around $24B by end-2024 and creator economy $480B by 2027. | partially verified medium | SRC-010SRC-006 |
| EC-021 | Public pricing evidence is limited: TechCrunch reported brand subscriptions starting at $999 and a small creator-sales commission; creator commissions are 10-30%. | partially verified medium | SRC-010SRC-011 |
| EC-022 | Public product expansion includes Opportunities, Amplify and a shopper-facing mobile experience. | verified medium | SRC-019SRC-035SRC-036 |
| EC-023 | Public supplier dependencies include Shopify, WooCommerce, Salesforce, Instagram, TikTok, YouTube, PayPal and Stripe; cloud hosting and top supplier spend are not public. | verified medium | SRC-012SRC-013SRC-018SRC-024 |
| EC-024 | Audited financials, ARR, gross margin, cash burn, backlog and revenue by customer are not public; SEC Form D revenue range is decline to disclose while BoF reported 200% revenue growth. | not publicly verifiable high | SRC-005SRC-007SRC-008 |
| EC-025 | Public capital-structure evidence identifies investors and some directors/related persons, but share counts, preferences, debt and option pool are not public. | not publicly verifiable high | SRC-002SRC-006SRC-007 |
| EC-026 | Eligibility check found ShopMy active and private based on CB Insights unicorn listing, SEC exempt-offering filings, active company website/careers and no public IPO/acquisition/shutdown signal found in searched sources. | partially verified medium | SRC-001SRC-002SRC-007SRC-020 |
| EC-027 | TechFundingNews lists strategic investors Sofia Richie, Gregg Renfrew and Aimee Song in the 2025 funding round. | partially verified medium | SRC-004SRC-002 |
| EC-028 | No public regulatory enforcement was found in searched sources, but ShopMy handles personal/order/attribution data and creator advertising workflows that create privacy, advertising and consumer-protection obligations. | not publicly verifiable medium | SRC-024SRC-025SRC-026 |
Disclaimer
This report is a public-evidence diligence snapshot, not investment advice. Important financial, legal, technical, and contractual facts remain non-public and should be verified directly with management and primary documents before any investment decision.