Startup Diligence
Diligence report Cryptocurrency payments, fiat-to-crypto on/off-ramp, stablecoin and Web3 payment infrastructure Private late-stage unicorn

MoonPay Inc

MoonPay Startup Diligence Report

The diligence case rests on whether MoonPay can convert a large consumer/partner footprint in crypto payment infrastructure into durable, compliant, diversified gross profit while maintaining licensing, AML/sanctions controls, payment partner access, fraud/security performance, and valuation support through crypto cycles.

Company profile

MoonPay Startup Diligence Report

MoonPay is eligible for private-unicorn diligence: public sources support the November 2021 US$3.4B valuation anchor, SEC records show private Form D activity rather than public-company reporting, and current company pages/jobs indicate active operations. Underwriting remains constrained by crypto-regulatory exposure, payment-rail dependency, consumer fraud/reputation risk, token-market cyclicality, and private financial opacity.

Website
www.moonpay.com
Sector
Cryptocurrency payments, fiat-to-crypto on/off-ramp, stablecoin and Web3 payment infrastructure
Geography
United States / global licensed crypto payments footprint
Stage
Private late-stage unicorn
Known aliases
MoonPay, MoonPay Inc, MoonPay USA LLC, MoonPay (UK) Limited, MoonPay Europe B.V.
Report version
1.0
Timezone
UTC

Executive summary

Strengths

  • CNBC and the unicorn-table seed support the US$3.4B November 2021 valuation anchor; SEC filings support private-company financing activity.
  • Company pages and developer docs verify a visible product suite spanning buy, sell, send/receive, ramps, commerce, trade, stablecoins, hosted widget, and APIs.
  • Company legal pages disclose FinCEN, FCA, FINTRAC, AUSTRAC, AFM, Jersey, U.S. state money transmitter, and New York virtual currency licensing references.

Risks

  • Crypto regulatory, AML/KYC, sanctions, and multi-jurisdiction licensing exposure
  • Private financial opacity and stale 2021 valuation anchor
  • Dependence on payment rails, banking partners, wallets, app stores, and crypto-market activity

Gaps

  • Audited financials, ARR/revenue bridge, gross margin, take rate, payment-method mix, fraud losses, chargebacks, reserves, cash, debt, burn, and runway.
  • Current cap table, preference stack, SAFE/note/warrant/option schedules, secondary transactions, and board-approved valuation support.
  • Top customers/partners, revenue concentration, churn, NRR, partner contracts, payment processor/bank terms, settlement SLAs, and supplier concentration.
  • AML/KYC/sanctions policies, regulator correspondence, license conditions, SAR/chargeback metrics, fraud model validation, security reports, and incident history.
  • IP assignment/trademark/patent schedules, litigation docket review, insurance policies, compensation arrangements, org chart, turnover, and employee relations records.

Recommended next steps

  • Reconcile the US$3.4B valuation to current revenue, gross margin, payment volume, fraud losses, compliance cost, burn, cash, preference stack, and comparable fintech/crypto multiples.
  • Run targeted regulatory and payments diligence on money-transmission, virtual-currency, AML/sanctions, bank-partner, card-network, app-store, PayPal/Venmo, and local-payment-method dependencies.
  • Conduct customer/partner diligence on named wallets, ecosystem partners, enterprise/institutional accounts, retention, active usage, contractual rights, and concentration.
  • Commission technical/security diligence covering KYC/fraud systems, sanctions screening, API security, incident history, SOC/ISO/PCI evidence, disaster recovery, and change management.
  • Review litigation, complaint, IP, employment, insurance, tax, and material-contract schedules with counsel before relying on public profile claims.

Risk register

high high likelihood

R-001: Crypto regulatory, AML/KYC, sanctions, and licensing exposure

MoonPay operates across regulated money transmission, virtual currency, KYC, fraud, sanctions, and cross-border payment domains; public licenses and docs support a compliance footprint but not control effectiveness.

Diligence request: Review license register confirmations, exam findings, regulator correspondence, AML/sanctions/KYC policies, SAR/CTR statistics, vendor screening, blocked jurisdictions, compliance staffing, and independent audits.

high high likelihood

R-002: Private financial opacity and stale valuation anchor

The latest public valuation anchor is from 2021; SEC filings decline revenue disclosure and no audited financials, cash, debt, burn, or unit economics are public.

Diligence request: Request audited financials, management accounts, ARR/revenue bridge, volume/take-rate economics, gross margin, reserves, fraud losses, cash/debt, burn, runway, cap table, and board valuation support.

high high likelihood

R-005: Token/NFT/DeFi and crypto market cyclicality

MoonPay transaction volume, consumer demand, and partner monetization are likely sensitive to crypto asset prices, market sentiment, regulatory cycles, and speculative token/NFT activity.

Diligence request: Stress-test revenue, take rate, fraud losses, support costs, and valuation across bull/base/bear crypto-market and regulatory scenarios.

high medium likelihood

R-003: Payment rail, wallet, bank, app-store, and local-method dependency

MoonPay’s value proposition relies on external cards, Apple Pay, Google Pay, PayPal, Venmo, banks, local rails, app stores, wallets, and partner integrations, but contracts and concentration are private.

Diligence request: Review partner contracts, sponsor-bank/payment-processor terms, card-network and wallet agreements, SLAs, termination rights, concentration, reserves, fallback routing, and incident history.

high medium likelihood

R-007: Security, API, fraud model, and data protection risk

MoonPay handles sensitive identity, payment, wallet, and transaction flows; public controls are described but independent security evidence is not public.

Diligence request: Review SOC/ISO/PCI reports, pen tests, bug-bounty history, incidents, fraud-model validation, KYC vendor performance, data retention, encryption/key management, and business continuity.

medium high likelihood

R-004: Consumer complaint, fraud, scam, litigation, and reputation exposure

High-volume consumer crypto payment flows create fraud/scam and support-pressure risks; public review and litigation surfaces require sampling and root-cause analysis.

Diligence request: Sample complaints and tickets, review fraud/scam typologies, reimbursement policies, chargebacks, litigation reserves, BBB/Trustpilot/app-store trends, support SLAs, and enforcement matters.

medium high likelihood

R-006: Competitive pressure from scaled payments, exchange, and crypto-native onramp providers

Stripe, Coinbase, Transak, Ramp Network, exchanges, wallets, and internal partner builds compete for the same fiat-to-crypto/payment integration layer.

Diligence request: Benchmark win/loss, pricing, authorization rates, geographic/payment coverage, fraud liability, compliance coverage, partner switching costs, and attach rates against competitors.

medium medium likelihood

R-009: Product expansion and acquisition integration risk

Public newsroom/changelog suggests rapid product and acquisition activity, increasing execution, compliance scope, integration, and focus risk.

Diligence request: Review product roadmap, R&D spend, acquisition purchase agreements, integration plans, KPI adoption, architecture/security reviews, and post-merger retention.

Chapter 01

01Financial Information

Public evidence verifies a 2021 US$3.4B valuation anchor, private Form D financing notices, and company scale claims, but audited financial statements, projections, cash, debt, unit economics, cap table, and current valuation support are not publicly verifiable.

I.A Annual and quarterly financial information for the past three years

not publicly verifiable confidence: low

MoonPay is private; public sources disclose financing notices and platform scale claims but not audited income statements, balance sheets, cash flows, backlog, AR aging, product/geography gross profit, or management accounts.

Evidence gaps

  • Audited financials, monthly management accounts, revenue by product/channel/geography, gross margin, take rate, chargebacks, fraud losses, reserves, cash, debt, tax, backlog, and AR aging.

Hidden risks

  • Revenue recognition, fraud losses, chargebacks, reserves, payment-method costs, working capital, and crypto-cycle sensitivity are hidden without financial schedules.

Follow-up questions

  • Provide audited annual financials and monthly management accounts for FY2023-FY2025 and current YTD, including product/channel/geography revenue and gross profit.
Public revenue, ARR, and unit-economic signals
metricpublic signalverification statusdiligence request
Revenue / ARRSEC Form D revenue range declined to disclose.not_publicly_verifiableAudited revenue, ARR bridge, product/channel/geography revenue, NRR, churn.
Gross margin / take rateNo public take-rate, spread, processing-cost, fraud-loss, or chargeback schedule.not_publicly_verifiableGross margin by product/payment method, payment costs, reserves, chargebacks, refunds, fraud losses.
Transaction volumeBusiness page claims 10B+ volume.partially_verifiedVolume by period, product, geography, payment method, partner, active user, and net revenue conversion.
Cash, debt, burn, runwayNo public cash, debt, burn, or runway disclosure.not_publicly_verifiableBank statements, debt instruments, burn, runway, working capital, regulatory reserves.

I.B Financial Projections

not publicly verifiable confidence: low

Public product and market sources identify growth vectors in ramps, commerce, trade, stablecoins, institutional products, and global payment methods; forecasts, pricing assumptions, CAC, payback, and capital plans are private.

Evidence gaps

  • Board-approved three-year plan, scenario sensitivities, CAC/payback, NRR, churn, volume/take-rate bridge, payment-method cost model, fraud-loss plan, hiring plan, and capital requirements.

Hidden risks

  • Forecasts may overstate take rate, payment-method availability, authorization rates, partner volume, and regulatory availability through token-market cycles.

Follow-up questions

  • Provide the board-approved three-year operating plan with bull/base/bear crypto-market and regulatory scenarios.
Valuation and disclosed financing anchors Bar chart with public valuation and disclosed Form D/financing anchors.

I.C Capital Structure

not publicly verifiable confidence: low

Public Form D filings support private equity issuance history and related-person disclosures but not current shares, fully diluted ownership, preference stack, debt, warrants, options, or off-balance-sheet liabilities.

Evidence gaps

  • Current stockholder ledger, option/warrant/SAFE/note schedules, preference stack, debt instruments, bank lines, secondary transactions, 409A, and off-balance-sheet liabilities.

Hidden risks

  • Investor rights, SAFEs/notes, liquidation preferences, option pool, secondary sales, debt, warrants, and off-balance-sheet obligations are hidden.

Follow-up questions

  • Provide the fully diluted cap table, financing documents, investor-rights agreements, option ledger, debt schedule, and latest 409A/valuation materials.
Capital structure / ownership public snapshot
stakeholder or instrumentpublic positionevidencediligence caveat
Tiger Global and CoatueCNBC-reported 2021 financing leadsLed US$555M financing at US$3.4B valuation.Ownership percentages, rights, and current holdings not public.
SAFE holders / equity investors2021 Form D note references conversion of SAFEs to equity and 15 investors.US$385.1M sold in equity notice.Conversion price, preferences, and dilution not public.
2025 Form D investorsSmall 2025 private equity filings with 8, 8, and 1 investors.US$29.254M aggregate amount sold across reviewed 2025 Form D filings.Purpose, investor identities, valuation, and rights not public.
Employees / option holdersNot publicly disclosed.No public option ledger, incentive plan, or fully diluted share count.Requires option ledger, equity plan, 409A, and vesting schedules.

I.D Other financial information

partially verified confidence: medium

Financing history is partially public through CNBC and SEC Form D filings; tax positions, accounting policies, revenue recognition, and current basis for each round are private.

Evidence gaps

  • Financing history by round, primary versus secondary proceeds, investor list, share price, ownership percentages, option pool, tax positions, and revenue-recognition policies.

Hidden risks

  • Headline financing, Form D amounts, primary/secondary composition, SAFE conversion, and current valuation may differ materially.

Follow-up questions

  • Reconcile all public and private financing amounts to the cap table, board approvals, and accounting records.
Public funding-round and Form D history
dateround or filingamount or valueparticipants or signersdiligence caveat
2021-11-22CNBC-reported first financing / Series A contextUS$555M raised; US$3.4B valuationLed by Tiger Global and CoatueHeadline report; current valuation and full terms not public.
2021-12-02SEC Form D, first sale 2021-11-18US$405.1M offered; US$385.1M sold; US$20M remaining15 investors; signed by Ivan Soto-WrightReconcile to US$555M headline and SAFE conversion note.
2023-01-23 / 2023-09-26SEC Form D filingsUS$5.678M, US$1.500M, and US$1.499M sold across filings2, 2, and 58 investors respectivelyLikely small equity issuances; valuation and purpose not public.
2025-01-22 / 2025-04-18 / 2025-07-01SEC Form D filingsUS$2.283M, US$9.733M, and US$17.237M sold8, 8, and 1 investors; Ivan Soto-Wright signer in 2025 filingsSupports active private offering activity; no current valuation disclosed.

Form D amounts are notice-filing data and may not equal total primary plus secondary financing.

MoonPay public financing timeline Chronological view of public financing and Form D filings.
Chapter 02

02Products

Public sources verify a broad consumer and B2B product surface across buy/sell/swap/send, ramps, commerce, trade, stablecoins, hosted widgets, APIs, and app features; product economics, margins, uptime, roadmap performance, and liability allocation are private.

II.A Description of each product

partially verified confidence: medium

MoonPay publicly offers consumer crypto access and business infrastructure products, but public pages do not disclose product-level revenue, cost structure, profitability, uptime, fraud loss, or roadmap delivery metrics.

Evidence gaps

  • Product P&L by SKU, margin by payment method, uptime/SLA, incident history, fraud/chargeback loss by product, compliance cost by jurisdiction, roadmap KPIs, and technical architecture/security reports.

Hidden risks

  • Product scope expands regulatory, fraud, settlement, data-protection, chain-support, wallet-integration, and partner-liability exposure.

Follow-up questions

  • Provide product-level revenue, gross margin, transaction volume, conversion, fraud loss, chargebacks, uptime, roadmap milestones, and partner-liability allocation.
Product / SKU matrix
productaudiencepublic featuresverification statusrisk link
Consumer app / web buy-sell-swap-sendRetail usersBuy/sell crypto; MoonPay Balance; swap 2,000+ pairs; send/receive via MoonTags; 170+ coins in app listing.partially_verifiedConsumer fraud, support, payment-rail, and crypto-cycle exposure.
Ramps / hosted widgetWallets, apps, exchanges, developersOn-ramp/off-ramp hosted widget; MoonPay runs KYC, payments, and UI.verifiedCompliance and payment partner liability.
Platform APIs / headless integrationsBusiness partners and developersBuild on MoonPay APIs/SDKs; connect customers; embed onboarding/payment frames.verifiedAPI security, uptime, integration complexity.
Commerce / Stablecoins / Trade / InstitutionalMerchants, enterprises, institutional usersCrypto checkout, stablecoin payouts/settlement/treasury, DeFi liquidity layer, institutional products.partially_verifiedRegulatory scope, product integration, market demand.
Public pricing / fee comparability
provider or productpublic pricing signalcomparability notediligence request
MoonPay consumer and business productsPublic pages describe payment methods and zero-fee claims for selected app features; full fee schedule, spreads, discounts, and partner economics were not public in reviewed sources.Pricing may vary by payment method, geography, asset, partner, spread, and promotion.Fee/spread table, net take rate, enterprise discounts, partner rev-share, reserves, refunds, chargebacks.
Stripe fiat-to-crypto onrampStripe positions itself as merchant of record handling fraud/disputes/regulatory requirements.Large payments competitor may compete on trust, liability allocation, and existing merchant relationships.MoonPay win/loss versus Stripe and liability/pricing comparison.
Coinbase Onramp/OfframpCoinbase docs describe fiat-to-crypto and crypto-to-fiat flows with cards, Apple Pay, Google Pay, ACH, PayPal select countries, and Coinbase balances.Exchange liquidity and existing Coinbase users can reduce friction.MoonPay conversion, pricing, asset/network coverage, and partner retention versus Coinbase.
Transak / Ramp NetworkCompetitor pages market payment rail/on-ramp, global coverage, and scale claims.Crypto-native competition may pressure fees and partner exclusivity.Benchmark pricing, authorization, coverage, fraud liability, and local payment methods.
MoonPay product and dependency architecture Conceptual public architecture of MoonPay products and external dependencies.
Chapter 03

03Customer Information

Public sources show large consumer and partner-scale claims and wallet/payment ecosystem references, but customer concentration, active usage, contract terms, churn, NRR, severed relationships, and supplier spend are not publicly verifiable.

III.A Top customers by application

not publicly verifiable confidence: low

Public sources disclose consumer scale and review surfaces rather than a list of top 15 customers by application; customer definitions and active usage remain private.

Evidence gaps

  • Top 15 customers/partners by application and revenue for FY2024-FY2026 YTD, active users by partner, support/complaint cohorts, and customer reference calls.

Hidden risks

  • Review volume can hide concentrated support, scam, chargeback, fraud, and blocked-account issues.

Follow-up questions

  • Provide top customers/partners by revenue and application, active-user definitions, support metrics, and complaint/fraud cohort analysis.
Publicly known customer and user signals
signaluse caseverification statusgap
35M+ verified accounts / 180 countriesConsumer crypto buying, selling, sending, and receiving.partially_verifiedDefinitions, active users, monetization, and retention not public.
Nearly 30M customers / nearly 500 companiesConsumer and partner infrastructure scale.partially_verifiedDifferent from 35M+ verified accounts; requires reconciliation.
13.1K Google Play reviews; homepage says over 100,000 reviews / TrustScore linkConsumer product reputation surface.inconclusiveComplaint causes, support SLAs, fraud loss, and app-store rating trends not public.
Top 15 customers by applicationChecklist-required schedule.not_publicly_verifiableRequires customer and partner revenue schedule.
Public customer and partner scale anchors Bar chart of public scale anchors and not-public revenue concentration gap.

III.B Strategic relationships

partially verified confidence: medium

MoonPay claims 500+ ecosystem partners and references wallet, payment, stablecoin, and institutional ecosystem relationships; revenue contribution and contract economics are private.

Evidence gaps

  • Partner contracts, revenue by partner, marketing agreements, exclusivity, SLAs, minimums, termination rights, and partner reference calls.

Hidden risks

  • Partner logos or integrations may not equal active revenue, exclusivity, minimum commitments, or durable contracts.

Follow-up questions

  • Provide strategic relationship schedule with revenue contribution, contract term, exclusivity, SLAs, and renewal/termination status.
Strategic relationships and partnerships
partner or categorynaturepublic evidencediligence gap
Wallet ecosystem: Trust Wallet, Ledger, MetaMask, PhantomWallets/apps that MoonPay listing says it works with.Google Play listing references these wallets.Contract terms, volume, exclusivity, and active usage not public.
Payment methods: Apple Pay, Google Pay, PayPal, Venmo, bank transfers, Interac, Revolut PayConsumer funding/payment rails and local payment-method integrations.Homepage and changelog reference these methods.Processor/bank contracts, reserves, pricing, availability, and termination rights private.
Coinbase transfer integrationApp/account transfer integration.Changelog says MoonPay integrated with Coinbase for asset transfers.Scope, usage, support obligations, and dependency terms private.
Woori Bank / KRW stablecoin consortiumStablecoin distribution initiative in MoonPay Korea newsroom item.Newsroom says Woori Bank joins as inaugural member.Consortium agreements, regulatory approvals, and revenue model not public.

III.C Revenue by customer

not publicly verifiable confidence: low

Revenue concentration and any customers contributing 5%+ of revenue are not publicly verifiable.

Evidence gaps

  • Revenue by customer/partner, 5%+ customer schedule, retention, NRR, churn, cohort volume, and partner profitability.

Hidden risks

  • A small number of wallets, exchanges, payment partners, or enterprise accounts could drive disproportionate volume or margin.

Follow-up questions

  • Provide revenue concentration by customer/partner for the last two fiscal years and current YTD.

III.D Significant relationships severed within the last two years

not publicly verifiable confidence: low

No public severed-relationship schedule was available; product updates show integrations added, but removals, terminations, and disputes are private.

Evidence gaps

  • List of material customer/partner/supplier relationships terminated, suspended, renegotiated, or under dispute since 2024, with reasons and revenue impact.

Hidden risks

  • Terminated payment rails, bank sponsors, app-store restrictions, blocked jurisdictions, or wallet partner losses could materially affect volumes.

Follow-up questions

  • Provide severed or materially modified relationship schedule for customers, payment partners, banks, processors, wallets, suppliers, and regulators.

III.E Top suppliers

not publicly verifiable confidence: low

Public sources identify categories of supplier and rail dependency but not supplier spend, contractual terms, or concentration.

Evidence gaps

  • Top supplier spend, payment partner/bank sponsor/processor contracts, KYC/fraud vendor contracts, cloud/security vendors, SLAs, reserves, and termination rights.

Hidden risks

  • Payment partner termination, reserve increases, fraud/risk rule changes, wallet/app-store policy changes, KYC vendor outages, or cloud incidents could impair operations.

Follow-up questions

  • Provide top suppliers and payment partners by spend/volume, contract term, SLAs, reserves, concentration, and contingency plans.
Top supplier and infrastructure dependency categories
supplier categoryrolepublic signalconcentration risk
Payment processors, card networks, wallets, banks, local railsFunding, payouts, authorization, settlement, local payment methods.Company pages list cards, Apple Pay, Google Pay, PayPal, Venmo, bank transfers, Interac, Revolut Pay, and 170+ methods.Loss or repricing can disrupt conversion, costs, and geography.
KYC/KYB/AML/sanctions and fraud toolingIdentity, compliance, fraud screening, challenges.Developer docs and business page state MoonPay handles KYC/KYB/fraud/compliance.Control failures can cause enforcement, fraud loss, and partner termination.
Cloud/security infrastructureHosting, encryption, storage, SDLC and endpoint controls.Security page references encrypted infrastructure, code review/SAST, MDM, and bug bounty.Cloud/vendor/security incident could affect regulated flows.
Material supplier spend and contractsChecklist-required supplier schedule.Not publicly disclosed.Requires supplier spend, contracts, SLAs, reserves, and fallback plans.
Chapter 04

04Competition

MoonPay competes in a crowded crypto payment/on-off ramp market against scaled payments companies, crypto exchanges, crypto-native ramp providers, wallets, and partner internal builds; public evidence supports product overlap but not win/loss or pricing realization.

IV.A Competitive landscape by market segment

partially verified confidence: medium

Stripe, Coinbase, Transak, and Ramp Network publicly market overlapping on/off-ramp, payment, and wallet-funding capabilities; MoonPay differentiates with scale claims, payment-method coverage, licensing footprint, and unified consumer/B2B products, but pricing and performance are not public.

Evidence gaps

  • Win/loss analysis, pricing realization, authorization rates, fraud liability by competitor, partner switching costs, geographic/payment coverage, and product roadmap benchmarks.

Hidden risks

  • Partners could multi-home, switch to lower-cost rails, internalize onramps, or consolidate with payment processors/exchanges as regulation matures.

Follow-up questions

  • Provide competitive win/loss, RFPs, churn reasons, pricing/discounts, authorization rates, fraud outcomes, and partner switching-cost analysis.
Competitor comparison matrix
companysegmentpublic scale or featureproduct overlapdifferentiator or pressure
MoonPayTarget company10B+ volume, 35M+ verified accounts, 500+ partners, 180+ countries, 170+ payment methods claimed.Consumer app, ramps, commerce, trade, stablecoins, APIs.Broad license footprint and partner claims; economics private.
StripeGlobal payments platformFiat-to-crypto onramp; merchant of record; handles fraud/disputes/regulatory requirements.Onramp for platforms and Dapps.Existing merchant base and payments trust may pressure MoonPay.
CoinbaseExchange/developer platformOnramp/offramp, cards/Apple Pay/Google Pay/ACH/PayPal select countries/Coinbase balances, 200+ assets.Wallet funding and cash-out.Exchange liquidity and Coinbase user balances.
Transak and Ramp NetworkCrypto-native ramp providersTransak markets stablecoin payment rail; Ramp Network claims 8M customers, 150+ countries, 100+ crypto assets.On/off-ramp and payment infrastructure.Coverage and fee competition in crypto-native channels.
Basis-of-competition scoring
axisMoonPay public positioncompetitor pressureevidencediligence request
Regulatory/compliance coverageBroad license/registration page and docs say KYC/compliance handled.Stripe and Coinbase also publicize regulatory/compliance handling.EC-007, EC-008, EC-016License conditions, audits, enforcement history, partner acceptance, and costs.
Payment method/geography breadth170+ methods and 180+ countries claimed.Ramp Network claims 150+ countries; Coinbase/Stripe have strong payment rails.EC-006, EC-016Actual available corridors, authorization rates, cost, and uptime.
User/partner distribution35M+ verified accounts and 500+ partners claimed.Coinbase user balances and Stripe merchant relationships may reduce acquisition friction.EC-006, EC-016Active user/partner revenue, churn, and win/loss.
Market cyclicality resiliencePublic evidence does not disclose recession/bear-market performance.All crypto rails face market sentiment and regulation risk.EC-017Cohort performance and revenue stress tests across crypto cycles.
Crypto on/off-ramp competitive market map Position MoonPay and public competitors by payment breadth and crypto-native focus.
Chapter 05

05Marketing, Sales, and Distribution

MoonPay’s public GTM combines direct consumer app/web acquisition, partner-embedded ramps/APIs, business sales, developer docs, app stores, and product/press announcements; CAC, sales productivity, pipeline, budgets, and revenue by channel are private.

V.A Strategy and implementation

partially verified confidence: medium

Public pages position MoonPay as a consumer and business payments platform with global payment-method coverage, product PR, app listings, and developer docs.

Evidence gaps

  • Revenue and CAC by channel, paid/organic mix, partner-sourced volume, conversion funnel, marketing budget, PR effectiveness, and brand-risk tracking.

Hidden risks

  • Marketing claims may depend on crypto-cycle demand and partner distribution rather than repeatable CAC efficiency.

Follow-up questions

  • Provide channel revenue, CAC/payback, conversion, organic/paid mix, partner-sourced volume, and campaign ROI for the last eight quarters.
Distribution channels and GTM motions
channelpublic evidencetargetknown metricgap
Direct consumer web/appHomepage and Google Play listing for buy/sell/swap app.Retail users35M+ verified accounts claim; 13.1K Google Play reviews.CAC, active users, conversion, retention, fraud/support costs.
B2B partner widget/APIDeveloper docs and business page.Wallets, apps, exchanges, merchants, fintechs.500+ ecosystem partners claim.Partner-sourced revenue, active integrations, contract terms.
Product/news-led expansionNewsroom/changelog for Trade, Headless Onramps, stablecoins, Institutional, product integrations.Developers, enterprises, institutions, crypto users.No public conversion or revenue metric.Pipeline, ROI, adoption, and retention.
Payment/wallet/app-store ecosystemApple Pay, Google Pay, PayPal, Venmo, bank transfers, Interac, Revolut Pay, Coinbase, Trust Wallet, Ledger, MetaMask, Phantom.Users through trusted payment and wallet endpoints.170+ payment methods claim.Dependency terms and channel concentration.

V.B Major Customers

not publicly verifiable confidence: low

Major customer status, trends, pipeline, and future growth are not public; partner counts and examples do not reveal pipeline quality.

Evidence gaps

  • Pipeline by stage, customer forecast, renewal dates, expansion opportunities, churn risk, and partner account plans.

Hidden risks

  • Pipeline may be concentrated in a few wallets/exchanges or speculative crypto verticals.

Follow-up questions

  • Provide major customer and partner pipeline with probability, expected volume/revenue, renewal dates, and expansion/churn risks.

V.C Principal avenues for generating new business

partially verified confidence: medium

Principal public avenues are direct app/web acquisition, B2B partner integrations, developer onboarding, wallet/payment partner ecosystems, product launches, and international payment-method expansion.

Evidence gaps

  • Channel mix, referral agreements, partner-sourced revenue, developer funnel, onboarding conversion, and international expansion plan.

Hidden risks

  • Channel mix could be overly dependent on app-store rules, wallet partners, payment methods, and crypto bull markets.

Follow-up questions

  • Provide source-of-volume and source-of-revenue analysis by direct, partner, app-store, developer, and enterprise channels.
MoonPay public GTM funnel Public GTM funnel from audience reach to conversion and settlement.

V.D Sales force productivity model

not publicly verifiable confidence: low

Sales productivity, quotas, compensation, sales cycle, enterprise pipeline, and plan for new hires are private; public jobs show some marketing, compliance, and operations hiring but not sales model productivity.

Evidence gaps

  • Sales headcount, quota, attainment, pipeline conversion, sales cycle, compensation plans, partner account plans, and hiring plan.

Hidden risks

  • Enterprise GTM could require long regulated onboarding cycles, high compliance support, and bespoke pricing concessions.

Follow-up questions

  • Provide sales organization plan, quotas, attainment, sales cycle, pipeline conversion, and compensation model.

V.E Ability to implement marketing plan with current and projected budgets

not publicly verifiable confidence: low

Public sources do not disclose marketing budget, CAC, sales/marketing headcount, or projected spend; ability to execute plan is not publicly verifiable.

Evidence gaps

  • Marketing plan, budget, CAC/payback, campaign ROI, brand tracking, headcount plan, and scenario analysis.

Hidden risks

  • Marketing budgets could be inadequate or inefficient if crypto-cycle demand weakens or payment-partner restrictions rise.

Follow-up questions

  • Provide current and projected marketing budget with CAC, payback, ROI, and channel sensitivity.
Public marketing-signal summary
signalpublic evidencepotential valuerisk or gap
Scale claims10B+ volume, 35M+ verified accounts, 500+ partners, 180+ countries, 170+ methods.Credibility with partners and consumers.Definitions and revenue conversion not public.
Review/social proofHomepage says TrustScore/111K reviews and over 100,000 reviews; Google Play shows 13.1K reviews.Trust and consumer conversion.Complaint sample and support quality not public.
Newsroom product velocityTrade, Headless Onramps, acquisitions, stablecoin consortium, Institutional, MoonAgents, Gateway, etc.Developer/partner awareness and product breadth.Adoption and revenue contribution not public.
Regulatory/security trust messagingLicenses page and security page.B2B and consumer trust in regulated payment flows.Independent audit/effectiveness evidence not public.
Chapter 06

06Research and Development

Public pages show active product development across trade, headless onramps, institutional, stablecoins, wallet/account features, and payment-method additions; R&D spend, staffing, architecture reviews, backlog, and roadmap economics are private.

VI.A Description of R&D organization

partially verified confidence: low

R&D organization is not fully public, but product/security/data job postings and developer docs indicate engineering, data, security, compliance, and operations needs.

Evidence gaps

  • R&D org chart, engineering headcount, roadmap ownership, SDLC policies, security review evidence, architecture diagrams, incident/postmortem history, and technical debt backlog.

Hidden risks

  • R&D resourcing, software quality, fraud/KYC tooling effectiveness, chain support, technical debt, and security backlog are hidden.

Follow-up questions

  • Provide R&D org chart, roadmap ownership, SDLC/security artifacts, architecture review, and technical debt/incident backlog.
Key R&D personnel / leadership and notable public hiring signals
role or groupsource signallikely relevancegap
Data/analytics engineeringSenior Analytics Engineer - Crypto and Payments; Senior Data Platform Engineer.Payment, crypto, fraud, and product analytics infrastructure.Team size, architecture, backlog, data governance private.
Product operationsSenior Program Manager, Product Operations.Roadmap execution and operationalization of product launches.Roadmap ownership and delivery KPIs private.
Security engineeringCloud Security Engineer, Product Security Manager, Senior Security Engineer - Automation.API/cloud/product security for regulated payment flows.Incidents, SOC reports, and security backlog private.
Compliance/fraud operationsChief Auditor, Regulatory Compliance Specialist, KYB/KYC Analysts, Fraud roles.R&D/compliance interfaces for identity, fraud, and sanctions tooling.Control effectiveness and staffing adequacy private.

VI.B New Product Pipeline

partially verified confidence: medium

Public pipeline signals include Trade, Headless Onramps, Institutional/Sodot, Dawn/DFlow acquisitions, stablecoin initiatives, MoonTags, MoonPay Balance, P&L, TRON, Coinbase transfer, Interac, and Revolut Pay updates; cost and adoption are private.

Evidence gaps

  • Roadmap status, milestone dates, R&D budget, engineering capacity, adoption KPIs, technical dependencies, acquisition integration plans, security/compliance approvals, and go/no-go criteria.

Hidden risks

  • Rapid product expansion can increase compliance scope, engineering complexity, integration risk, cyber exposure, and support burden.

Follow-up questions

  • Provide product roadmap with milestones, owners, budget, adoption KPIs, technical dependencies, and regulatory/security gates.
Public product / research pipeline
projectpublic statussource signalrisk or dependencydiligence request
MoonPay Trade / DeFi liquidity layerLaunched/publicly promotedBusiness/newsroom pages reference Trade.Market/liquidity/regulatory risk.Adoption, volume, liquidity partners, smart-contract/security review.
Headless Onramps / Platform APIsPublicly promotedNewsroom and developer docs.API security, KYC/fraud, authorization, partner integration.Launch metrics, uptime, conversion, integration backlog.
Institutional / Sodot / stablecoin initiativesNewsroom product/acquisition signalNewsroom says MoonPay acquired Sodot, launched Institutional, and Korea stablecoin initiative.Regulatory scope, custody/treasury, enterprise sales.Acquisition documents, regulatory approvals, revenue plan.
Consumer account features: MoonTags, P&L, Balance, TRON, Coinbase transfer, Interac, Revolut PayChangelog updatesChangelog entries.Support, fraud, payment-method operations, chain coverage.Feature adoption, incidents, support tickets, fraud impact.
R&D and product pipeline map Timeline-style map of public product updates and pipeline signals.
Chapter 07

07Management and Personnel

Public sources identify selected leaders and hiring signals but not a complete org chart, board roster, headcount, compensation, equity grants, employee relations, or turnover.

VII.A Organization Chart

not publicly verifiable confidence: low

Only a partial public org view is available from the about page, SEC related-person data, and job postings.

Evidence gaps

  • Current org chart by function/location, board and committee roster, reporting lines for compliance/security/fraud, and succession plan.

Hidden risks

  • Key-person concentration, governance structure, compliance reporting lines, and security accountability are not public.

Follow-up questions

  • Provide current org chart, board roster, committees, reporting lines, and succession plan.
Public leadership and governance org chart Partial public org chart from company and SEC sources.

Reporting lines are illustrative placeholders for diligence; public sources do not disclose actual reporting lines.

VII.B Historical and projected headcount by function and location

not publicly verifiable confidence: low

Historical and projected headcount are private; public Lever postings show active hiring across several regulated and technical functions.

Evidence gaps

  • Historical and projected headcount by function/location, open requisitions, attrition, offer acceptance, contractor mix, and workforce plan.

Hidden risks

  • Hiring urgency in audit, compliance, fraud, and security may reflect growth, remediation, regulator expectations, or operational gaps.

Follow-up questions

  • Provide historical and projected headcount by function/location with attrition, open roles, and workforce plan.
Headcount and hiring signals
function or locationpublic signalcount or examplesdiligence gap
Overall public rolesLever public board20 postings extracted during research.Not equal to headcount; evergreen roles possible.
Compliance, audit, KYB/KYC, fraud/trustChief Auditor, Regulatory Compliance Specialist, KYB/KYC Analysts, Fraud Analyst, Head of Fraud Strategy & Ops.At least 6 postings in regulated-control functions.Staffing adequacy, remediation drivers, and workload private.
Data, product operations, security, ITAnalytics/data platform, product operations, cloud/product/security automation roles.Technical/control roles across U.S./Europe/South Africa and remote locations.Engineering headcount, security backlog, and roadmap capacity private.
Geographic footprintLocations include New York/U.S., London/U.K., Europe remote, India/Bengaluru/Bangalore, Mexico, South Africa.Global/hybrid/remote hiring signals.Legal employer entities, payroll compliance, and headcount by jurisdiction private.
Public hiring signal by function Bar chart of public job-posting signals by function group.

VII.C Senior management biographies

partially verified confidence: medium

The about page verifies Ivan Soto-Wright as CEO & Founder, and SEC related-person data identifies Ivan Soto-Wright, Asiff Hirji, and Maximilian Crown; full bios and tenure are private.

Evidence gaps

  • Senior management biographies, employment history, tenure, current role, board roles, references, background checks, and conflicts.

Hidden risks

  • Undisclosed role changes, founder involvement, governance changes, or departures could affect execution and regulator relationships.

Follow-up questions

  • Provide senior management and board biographies with tenure, responsibilities, references, conflicts, and background checks.
Senior management roster from public evidence
namepublic rolesource evidencediligence caveat
Ivan Soto-WrightCEO & Founder; SEC related person Executive Officer/DirectorAbout page leadership; 2025 Form D related-person data.Employment agreement, compensation, tenure, board role, and conflicts private.
Asiff HirjiSEC related person Executive Officer/Director in 2025 Form D2025 Form D related-person data.Current title, responsibilities, compensation, and tenure not public in reviewed sources.
Maximilian CrownSEC related person Director in July 2025 Form D; Executive Officer/Director in earlier 2025 filings2025 Form D related-person data.Current officer status and operational involvement require confirmation.
Full management and board rosterNot publicly completeNo complete public org chart or board roster was available.Requires company-provided roster and board materials.

VII.D Compensation arrangements

not publicly verifiable confidence: low

Executive compensation, employment agreements, benefits, severance, and retention terms are private.

Evidence gaps

  • Employment agreements, compensation plans, bonuses, benefits, severance, change-of-control, noncompetes, and retention agreements.

Hidden risks

  • Retention, severance, change-of-control, and bonus/equity incentives could affect transaction economics and management alignment.

Follow-up questions

  • Provide executive and key-employee compensation, employment, severance, retention, and benefits documents.
Departures, compensation, equity, and turnover public gap table
itempublic statuswhy it mattersrequest
Departures / turnoverNot publicly verifiable.High turnover in compliance, fraud, security, engineering, or partner operations can impair controls.Turnover by function/location for last two years and current YTD.
Executive compensation/employment agreementsNot publicly verifiable.Retention, severance, change-of-control, and noncompete terms affect economics and execution.Employment agreements, compensation, benefits, severance, retention.
Incentive stock plans and option ledgerNot publicly verifiable.Dilution and retention grants can materially affect cap table.Equity plan, option/RSU ledger, vesting, exercise prices, 409A, acceleration.
Employee relations / claimsNot publicly verifiable.Whistleblower, discrimination, wage-hour, or conduct claims can create legal and reputational risk.Employee claims, investigations, HR policies, settlements, reserves.

VII.E Incentive stock plans

not publicly verifiable confidence: low

Incentive equity plans, option pool, vesting schedules, exercise prices, and refresh grants are private.

Evidence gaps

  • Equity incentive plan, option ledger, RSU/option grants, vesting, exercises, 409A, repricing, acceleration, and refresh policy.

Hidden risks

  • Unmodeled dilution, repricing, retention grants, and change-of-control acceleration could materially affect economics.

Follow-up questions

  • Provide equity incentive plan, option/RSU ledger, vesting, exercise prices, and acceleration provisions.

VII.F Significant employee relations problems, past or present

not publicly verifiable confidence: low

No public employee-relations problem schedule was available; public hiring and legal records are insufficient to assess employee matters.

Evidence gaps

  • Employee relations claims, whistleblower matters, investigations, disciplinary matters, employee litigation, regulatory escalations, and HR policies.

Hidden risks

  • Regulated-fintech operations may face employee conduct, compliance escalation, whistleblower, or security-access issues not visible publicly.

Follow-up questions

  • Provide employee-relations and employment-litigation schedule with status, reserves, and remediation.

VII.G Personnel Turnover

not publicly verifiable confidence: low

Turnover data for the last two years and retention plans are not public.

Evidence gaps

  • Turnover by function/location, regretted attrition, retention plan, manager changes, employee engagement, and recruiting funnel.

Hidden risks

  • High turnover in compliance, fraud, security, engineering, or partner operations could impair controls and roadmap execution.

Follow-up questions

  • Provide turnover and retention metrics by function/location for the last two years and current YTD.
Chapter 08

08Legal and Related Matters

Public evidence verifies a broad license/registration footprint, selected court-search results, security claims, and private-company eligibility signals; full litigation, regulatory, IP, insurance, material-contract, privacy, sanctions, and compliance evidence requires counsel and data-room review.

VIII.A Pending lawsuits against the Company

partially verified confidence: medium

CourtListener search identified public cases naming MoonPay or MoonPay USA LLC, including one pending Southern District of Florida case and other terminated/pending search hits; docket-level legal review is required.

Evidence gaps

  • Full litigation schedule, docket pleadings, claims, damages, insurance coverage, reserves, counsel assessment, settlement history, and threatened claims.

Hidden risks

  • Search hits may omit sealed/arbitrated matters, state matters, regulator investigations, demand letters, or claims against affiliates.

Follow-up questions

  • Provide full litigation and threatened-claims schedule with counsel assessment, reserves, insurance notice, and settlement history.
Pending lawsuits against MoonPay - public search snapshot
casecourt docketfiled statusdiligence caveat
Wilhelm v. MoonPay USA LLCN.D. Ill., 1:23-cv-16894Filed 2023-12-18; terminated 2024-03-26 in CourtListener result.Review pleadings, dismissal terms, settlement/reserves, insurance notice.
United Kingdom Film Distribution (1990) Ltd. v. Moonpay USA LLCM.D. Fla. 8:24-cv-02668; S.D. Fla. 1:24-cv-24955M.D. Fla. filed 2024-11-15 and terminated 2024-12-18; S.D. Fla. filed 2024-12-18 and pending in search result.Review transfer, claims, damages, current status, and exposure.
Adonis Real v. Yuga Labs, Inc.C.D. Cal., 2:22-cv-08909Filed 2022-12-08; pending in CourtListener result; MoonPay appears in search results.Confirm MoonPay party status, allegations, class exposure, and current docket.
Full litigation scheduleNot publicNot publicly verifiable.Requires company/counsel litigation, arbitration, threatened claims, and settlement schedule.

CourtListener search is an index; docket-level review is required.

VIII.B Pending lawsuits initiated by Company

unverified confidence: low

No public MoonPay-initiated case schedule was identified in the reviewed CourtListener searches; absence of search hits is not proof none exist.

Evidence gaps

  • Schedule of cases/arbitrations initiated by MoonPay, IP enforcement, collections, takedowns, partner disputes, and settlement agreements.

Hidden risks

  • MoonPay may have confidential arbitrations, takedowns, IP enforcement, collections, or partner disputes outside the reviewed public search.

Follow-up questions

  • Provide schedule of claims, arbitrations, takedowns, and litigation initiated by MoonPay or affiliates.
Pending lawsuits initiated by MoonPay - public search gap
matter typepublic resultverification statusrequest
Federal plaintiff-side lawsuitsReviewed CourtListener MoonPay searches did not identify a clear pending MoonPay-initiated lawsuit.unverifiedCounsel schedule of initiated litigation and arbitrations.
IP enforcement / takedownsNot publicly verifiable.not_publicly_verifiableTrademark/domain/copyright enforcement matters and takedown notices.
Collections / partner disputesNot publicly verifiable.not_publicly_verifiablePartner, processor, wallet, customer, vendor, and collection disputes.
Arbitration / confidential claimsNot publicly verifiable.not_publicly_verifiableArbitrations, demand letters, settlement agreements, and threatened claims.

VIII.C Environmental and employee safety issues and liabilities

not publicly verifiable confidence: low

As a fintech/software company, public environmental/safety exposure appears limited, but office, remote-work, employee safety, data-center/cloud, and employment compliance records are private.

Evidence gaps

  • OSHA/workplace claims, office leases, remote-work policies, employee safety incidents, environmental representations, and insurance.

Hidden risks

  • Remote/office safety, ergonomics, contractor classification, and workplace claims may exist outside public sources.

Follow-up questions

  • Provide workplace safety, employee claims, office lease, and insurance schedules.

VIII.D Material patents, copyrights, licenses, and trademarks

not publicly verifiable confidence: low

Public brand/product use is visible; complete patent, trademark, copyright, open-source, and IP assignment schedules were not publicly verifiable.

Evidence gaps

  • Patent/trademark/copyright schedule, domain names, IP assignments, OSS scans, third-party licenses, acquisition IP chain-of-title, and disputes.

Hidden risks

  • IP assignments, founder/employee invention agreements, OSS license obligations, trademark oppositions, patent gaps, and third-party licenses may be material.

Follow-up questions

  • Provide IP schedule with registrations/applications, chain-of-title, assignments, OSS scan, third-party licenses, and disputes.
Material IP, licenses, and registrations snapshot
asset or licensejurisdictionpublic statusdiligence gap
MoonPay brand, domain, and app listingGlobal public web/app storesVisible public use on MoonPay.com and Google Play.Trademark registrations, oppositions, assignments, and brand licenses not fully verified.
FCA / FinCEN / FINTRAC / AUSTRAC / AFM / JFSC registrationsUK, U.S., Canada, Australia, EEA, JerseyListed on MoonPay licenses page.Confirm with regulator registers, conditions, exams, and correspondence.
U.S. state money transmitter and NY virtual currency authorityU.S. states including New YorkLicenses page lists many state licenses and NY virtual currency business activity company license 0000045.Verify active standing, bonds, conditions, complaints, exams, and renewals.
Patents, copyrights, OSS, acquired IP, and employee inventionsGlobal / company-specificNot publicly verifiable in complete form.Requires IP schedule, chain-of-title, employee invention assignments, OSS scan, and counsel review.

VIII.E Insurance coverage and material exposures

not publicly verifiable confidence: low

Cyber, E&O, D&O, crime, money-transmission, professional liability, and litigation insurance are not public.

Evidence gaps

  • Insurance policies, limits, exclusions, claims history, broker reports, cyber/D&O/E&O/crime coverage, and regulator-required bonds.

Hidden risks

  • Insurance exclusions for crypto, sanctions, fraud, consumer loss, custody, cyber, or regulatory actions could leave uninsured exposure.

Follow-up questions

  • Provide insurance schedule, policy copies, claims history, and crypto/sanctions/fraud exclusions.

VIII.F Material contracts

not publicly verifiable confidence: low

Material customer, partner, bank, processor, app-store, wallet, cloud, KYC/fraud, and supplier contracts are private; public evidence supports active private status and dependencies but not terms.

Evidence gaps

  • Material contracts, customer/partner agreements, bank/processor/wallet/app-store terms, cloud/KYC/fraud vendor agreements, leases, acquisition agreements, and change-of-control consents.

Hidden risks

  • Termination rights, reserves, exclusivity, pricing, SLAs, regulatory covenants, audit rights, and change-of-control consent could be material.

Follow-up questions

  • Provide material-contract schedule and copies, including payment rails, sponsor banks, processors, KYC/fraud vendors, wallets, app stores, cloud, and major customers.
Legal, regulatory, and eligibility timeline Timeline of public legal/regulatory/eligibility events and active-status signals.

VIII.G Regulatory agency problems

partially verified confidence: medium

Public licensing and security/compliance claims are extensive, but regulator exams, findings, consent orders, complaints, SAR/AML history, and sanctions-screening evidence are not public.

Evidence gaps

  • Regulator correspondence, exam reports, consent orders, enforcement inquiries, complaints, AML/sanctions/KYC audits, SAR metrics, license conditions, and compliance monitoring reports.

Hidden risks

  • Unpublicized exams, remediation plans, license conditions, SAR deficiencies, sanctions-screening gaps, blocked-jurisdiction issues, or enforcement inquiries could materially affect operations.

Follow-up questions

  • Provide complete regulatory correspondence, license inventory, exams/findings, AML/sanctions/KYC audits, SAR metrics, and remediation plans.
Regulatory / agency actions, insurance, and material-contract summary
categorypublic evidenceverification statusdiligence request
Licensing and registrationsCompany licenses page lists multi-jurisdiction registrations and state licenses.partially_verifiedRegulator confirmations, license conditions, exams, renewals, complaints.
Security/compliance controlsSecurity page and developer docs describe encryption, SAST, bug bounty, KYC, fraud, compliance.partially_verifiedSOC/ISO/PCI reports, pen tests, incidents, AML/sanctions/KYC audits.
Material contractsPayment and wallet dependencies visible; contracts private.not_publicly_verifiableBank/processor/card/app-store/wallet/KYC/cloud/customer contracts and change-of-control consents.
InsuranceNo public policy schedule.not_publicly_verifiableCyber, D&O, E&O, crime, professional liability, bonds, exclusions, claims history.
MoonPay diligence risk heatmap Heatmap of principal risks identified from public evidence.

Evidence

Evidence claims
IDClaimStatusSources
EC-001 The public unicorn-table seed listed MoonPay as a current U.S. cryptocurrency unicorn valued at US$3.4B in November 2021. partially verified medium SRC-001
EC-002 CNBC reported MoonPay raised US$555M in its first financing round, led by Tiger Global and Coatue, at a US$3.4B valuation. verified high SRC-002
EC-003 MoonPay Inc filed a 2021 Form D for a US$405.1M equity offering with US$385.1M sold, 15 investors, revenue declined to disclose, and SAFE conversion disclosure. verified high SRC-004
EC-004 SEC submissions show MoonPay Inc filed additional private Form D notices through 2025, including a 2025-07-01 Form D for US$17.237M sold. verified high SRC-003SRC-005
EC-005 MoonPay company pages present active consumer crypto products and high-scale account/geography claims. partially verified medium SRC-006
EC-006 MoonPay describes its business offering as a unified payments platform with 10B+ volume, 35M+ verified accounts, 500+ ecosystem partners, 180+ countries, and 170+ payment methods. partially verified medium SRC-008
EC-007 MoonPay developer documentation states partners can add fiat-to-crypto without rebuilding payments, KYC, and compliance via hosted widget or platform APIs. verified medium SRC-009
EC-008 MoonPay lists registrations or licenses with FCA, FinCEN, FINTRAC, AUSTRAC, AFM, JFSC, numerous U.S. states, and New York virtual currency business activity authority. partially verified medium SRC-010
EC-009 MoonPay publicly describes security controls including TLS 1.2+, AES-256 encryption at rest, ISO27001/PCI DSS compliant storage infrastructure, code review/SAST, managed employee devices, and HackerOne bug bounty. partially verified medium SRC-011
EC-010 MoonPay about page states it simplifies buying, selling, and trading crypto; claims nearly 30M customers and nearly 500 companies; identifies Ivan Soto-Wright as CEO & Founder. partially verified medium SRC-007
EC-011 MoonPay newsroom/changelog shows ongoing product expansion and acquisition activity in Trade, Headless Onramps, Dawn, DFlow, Sodot, stablecoin initiatives, wallet/account features, and payments infrastructure. partially verified medium SRC-014SRC-015
EC-012 MoonPay had 20 public Lever job postings across compliance, data, finance, marketing, operations, fraud/trust, people, IT, and security roles in multiple countries/locations. verified medium SRC-012SRC-013
EC-013 CourtListener indexes public federal cases naming MoonPay or MoonPay USA LLC, including terminated and pending cases. partially verified medium SRC-016
EC-014 Recent SEC Form D filings list Ivan Soto-Wright and Asiff Hirji as executive officers/directors and Maximilian Crown as a director or executive/director depending on filing date. verified high SRC-005
EC-015 Google Play listing describes MoonPay app functions including buy/sell/swap, 170+ coins, 2,000+ crypto pairs, MoonPay Balance, zero-fee swaps, multiple payment options, and wallet ecosystem references. partially verified medium SRC-022
EC-016 Stripe, Coinbase, Transak, and Ramp Network publicly offer overlapping fiat-to-crypto/on-off ramp, payment, or wallet funding capabilities. verified medium SRC-017SRC-018SRC-019SRC-020
EC-017 Public-company crypto filings identify market, sentiment, macroeconomic, illicit-finance, and regulation risks relevant to MoonPay’s operating environment. verified high SRC-021
EC-018 MoonPay’s consumer reputation surface is high-volume and potentially mixed: company pages cite over 100,000 reviews/TrustScore while app-store and court-search data show public feedback and litigation channels that require sampling. inconclusive medium SRC-006SRC-016SRC-022SRC-023
EC-019 MoonPay payment and distribution depend on third-party rails and platforms including cards, Apple Pay, Google Pay, PayPal, Venmo, bank transfers, local methods, wallet partners, app stores, and partner integrations. verified medium SRC-006SRC-008SRC-015SRC-022
EC-020 MoonPay public sources disclose partner counts and wallet/ecosystem references but not revenue concentration, top-customer contribution, churn, NRR, or contract terms. not publicly verifiable low SRC-006SRC-007SRC-008SRC-022
EC-021 Private financial statements, forecasts, unit economics, insurance, compensation, and detailed contracts are not publicly verifiable for MoonPay. not publicly verifiable low SRC-003SRC-004SRC-005
EC-022 Public IP diligence could verify active brand/product use but not a complete patent, trademark, copyright, open-source, or IP-assignment schedule. not publicly verifiable low SRC-006SRC-007SRC-022
EC-023 No public evidence in the reviewed sources showed that MoonPay had IPO’d, been acquired, or stopped operating; reviewed evidence instead showed private SEC Form D filings, active public pages, product updates, and hiring. verified medium SRC-003SRC-005SRC-006SRC-012SRC-013SRC-014
EC-024 Public MoonPay scale claims need definition reconciliation because sources cite both 35M+ verified accounts and nearly 30M customers. partially verified medium SRC-006SRC-007SRC-008
EC-025 Public review found no complete public source for insurance, compensation, or customer contracts. not publicly verifiable low SRC-003SRC-006SRC-016
EC-026 MoonPay remains a private operating company for report eligibility based on the absence of public-company reporting and presence of active private filings and operations signals. verified medium SRC-003SRC-005SRC-006SRC-013SRC-014
Sources
IDPublisherTitleAccessed
SRC-001 Wikipedia List of unicorn startup companies 2026-06-06
SRC-002 CNBC Crypto start-up MoonPay hits $3.4 billion valuation as bitcoin fever reaches new heights 2026-06-06
SRC-003 U.S. Securities and Exchange Commission MoonPay Inc SEC submissions JSON, CIK 0001894469 2026-06-06
SRC-004 U.S. Securities and Exchange Commission MoonPay Inc Form D primary document, accession 0001894469-21-000001 2026-06-06
SRC-005 U.S. Securities and Exchange Commission MoonPay Inc Form D primary document, accession 0001894469-25-000003 2026-06-06
SRC-006 MoonPay MoonPay homepage 2026-06-06
SRC-007 MoonPay About - MoonPay 2026-06-06
SRC-008 MoonPay Crypto for Business: Payments, Ramps & Stablecoins 2026-06-06
SRC-009 MoonPay MoonPay Developer Docs 2026-06-06
SRC-010 MoonPay Licenses and Registrations - MoonPay 2026-06-06
SRC-011 MoonPay MoonPay Security 2026-06-06
SRC-012 MoonPay MoonPay Careers 2026-06-06
SRC-013 Lever / MoonPay MoonPay jobs 2026-06-06
SRC-014 MoonPay Newsroom - MoonPay 2026-06-06
SRC-015 MoonPay Changelog - MoonPay 2026-06-06
SRC-016 Free Law Project / CourtListener CourtListener search results for MoonPay 2026-06-06
SRC-017 Stripe Stripe fiat-to-crypto onramp documentation 2026-06-06
SRC-018 Coinbase Developer Platform Coinbase Onramp & Offramp overview 2026-06-06
SRC-019 Transak Crypto Payment Rail for Financial Applications 2026-06-06
SRC-020 Ramp Network Ramp Network homepage 2026-06-06
SRC-021 U.S. Securities and Exchange Commission Coinbase Global Inc. Form 10-K for fiscal year 2025 2026-06-06
SRC-022 Google Play / MoonPay MoonPay: Buy Crypto & Bitcoin - Apps on Google Play 2026-06-06
SRC-023 Better Business Bureau Moonpay BBB Business Profile 2026-06-06

Disclaimer

This report is a public-evidence diligence snapshot, not investment advice. Important financial, legal, technical, and contractual facts remain non-public and should be verified directly with management and primary documents before any investment decision.