Miro Startup Diligence Report
Proceed only to confirmatory diligence. The thesis depends on proving that Miro converted pandemic-era visual-collaboration adoption into durable, profitable ARR with strong enterprise retention and defensible AI/workflow expansion despite bundled-suite competition from Microsoft, Atlassian, Figma and others.
Miro Startup Diligence Report
Miro remains eligible for a public-source private-unicorn diligence report: CB Insights and Miro’s 2022 Series C announcement support the $17.5B valuation anchor, and public Miro pages show a scaled enterprise collaboration platform with 100M+ user / 250,000 organization claims, broad integrations, security/trust posture and active AI/product expansion. The diligence case is materially incomplete without private financial, customer, cap-table, contract, HR and legal data.
Miro competes with direct specialists and bundled tools from Figma, Microsoft, Atlassian, Lucid and Mural that can use distribution, existing licenses or adjacent workflows to pressure pricing and adoption.
Diligence request: Request win/loss, churn by competitor, discounting by segment, competitive battlecards and renewal-price realization.
Miro has public valuation, funding, user and paying-customer signals, but no audited financials, ARR bridge, retention, profitability, cash balance or current 409A/secondary-market valuation is public.
Diligence request: Require audited/management financials, ARR cohort waterfall, cash/debt schedule, board-approved forecast, 409A and all financing documents before relying on valuation.
Public logos, customer stories and 20 enterprise accounts above $1M ARR in 2022 support enterprise traction, but top-customer revenue, renewal status, churn and concentration are not public.
Diligence request: Request top-25 ARR schedule, NRR/GRR cohorts, renewal calendar, churned accounts, customer concentration and reference calls.
Miro markets AI workflows and uses AI/data subprocessors; enterprise customers will scrutinize model training restrictions, data residency, auditability and privacy transfer mechanisms.
Diligence request: Review AI data-flow diagrams, model/provider contracts, DPA, SCC/DPF materials, DPIAs, red-team results and customer opt-out controls.
Public pricing indicates free/self-serve/enterprise plans and add-ons, but realized ACV, discounting, conversion rates and add-on attach are non-public.
Diligence request: Request funnel metrics, free-to-paid conversion, self-serve vs sales-led ARR, discount waterfall, seat expansion cohorts and add-on attach rates.
Miro is expanding from whiteboarding into AI workflows, prototypes, portfolios, enterprise guard, MCP and product/business acceleration; adoption, attach rate and margin contribution are not public.
Diligence request: Request product adoption cohorts, add-on attach rates, roadmap burn, gross margin by SKU and customer interviews on must-have use cases.
A 2023 Delaware patent infringement case against RealtimeBoard d/b/a Miro was dismissed with prejudice in 2024, but terms were not public and broader freedom-to-operate evidence was not available.
Diligence request: Counsel should pull docket, settlement/license terms if any, patent assignment searches, open-source scans and FTO opinions for collaboration/AI features.
Miro operates across global hubs and offers EU/US/AU data-residency options through subprocessors; implementation quality and contractual SLAs require non-public review.
Diligence request: Review entity map, employment/compliance controls, data-residency architecture, subprocessor DPAs, SLAs and incident history.
Public evidence verifies the $400M Series C, $17.5B valuation, $476M total funding and some 2022 traction/profitability claims. Core financial statements, ARR, margins, cash/debt, cap table and customer revenue quality remain private and are the highest-priority diligence gap.
not publicly verifiable confidence: high
No audited or management financial statements were found publicly. Public company claims provide only point-in-time traction indicators: profitability in early 2022, 130,000 paying customers and 20 enterprise customers above $1M/year.
| metric | public value | source or basis | diligence request | verification status |
|---|---|---|---|---|
| Profitability | Miro described itself as profitable in Jan. 2022. | Miro Series C announcement. | Audited P&L, EBITDA/cash burn, revenue recognition and current profitability. | partially_verified |
| Paying customers | 130,000 paying customers in Jan. 2022; 20 enterprise customers >$1M/year. | Miro Series C announcement. | ARR by customer, NRR/GRR, churn, contract terms and renewal calendar. | partially_verified |
| ARR / revenue / gross margin / CAC / payback | not_publicly_verifiable | No public audited financials reviewed. | KPI pack, ARR bridge, cohort analysis, margin by product, CAC/payback by channel. | not_publicly_verifiable |
Public traction claims are stale relative to 2026 and should not substitute for financial diligence.
not publicly verifiable confidence: medium
Miro’s public projections are limited to qualitative growth drivers: enterprise adoption, AI workflows, integrations and product-led growth. Three-year forecasts, pricing assumptions and external-financing assumptions require data-room review.
| plan or add on | public packaging | price signal | gap | verification status |
|---|---|---|---|---|
| Free | Unlimited team members, 3 active/editable boards, templates and core integrations. | Free plan public; no payment required. | Free-to-paid conversion and active-user cohorts private. | verified |
| Starter / Business | Self-serve paid plans with more boards, templates, AI credits, Jira/Azure DevOps and collaboration features. | Exact text-rendered seat prices not reliably captured; verify live. | Realized pricing, discounts and expansion cohorts private. | partially_verified |
| Enterprise | SAML SSO, SCIM, Enterprise APIs, centralized account, advanced security/admin controls and custom quotes. | Custom pricing / contact sales. | Enterprise ACV, discounting, term length, SLAs and services attach private. | verified |
| Add-ons: Prototypes, AI Workflows, Engage, Insights, Portfolios, Enterprise Guard | Mix of included, enterprise-only and paid add-on modules. | Miro Prototypes page text showed $20/month AI credits; Enterprise custom quote. | Attach rate, gross margin and SKU-level retention private. | partially_verified |
Pricing should be verified live because web pricing can vary by region, billing period and experiments.
not publicly verifiable confidence: high
Public sources name major investors and valuation but do not provide shares outstanding, option pool, warrants, debt, liquidation preferences or off-balance-sheet liabilities.
| stakeholder or instrument | public position | diligence caveat | verification status |
|---|---|---|---|
| Series C investors | ICONIQ Growth, Accel, Atlassian, Dragoneer, GIC, Salesforce Ventures, TCV publicly named. | Ownership %, preferences, pro-rata, secondary components and side letters not public. | verified |
| CB Insights select investors | Accel, AltaIR Capital, Technology Crossover Ventures. | Market database select list is not a cap table. | verified |
| Shares/options/warrants/debt/off-balance-sheet liabilities | not_publicly_verifiable | Requires cap table, option/warrant ledger and debt/off-balance-sheet schedules. | not_publicly_verifiable |
partially verified confidence: medium
The public financing history is well supported for the 2020 Series B and 2022 Series C signals in the Series C release, but tax positions, revenue-recognition policies and detailed round terms remain private.
| date | round or event | amount | valuation or total funding | investors or notes | verification status |
|---|---|---|---|---|---|
| 2022-01-05 | Series C | $400M | $17.5B post-money; $476M total funding | ICONIQ Growth, Accel, Atlassian, Dragoneer, GIC, Salesforce Ventures, TCV; CB Insights also lists Accel, AltaIR Capital, TCV. | verified |
| 2020-04 | Series B reference | $50M | Not disclosed in source reviewed | Referenced by Miro Series C announcement as prior round. | partially_verified |
| Current through 2026-06-04 | Current financing history / debt | not_publicly_verifiable | not_publicly_verifiable | Requires full financing schedule, debt instruments and current 409A/valuation support. | not_publicly_verifiable |
Financing terms, percentages and current basis must be reconciled to legal documents.
Miro publicly markets a broad AI Innovation Workspace spanning collaborative canvas, whiteboarding, product acceleration, AI workflows, enterprise guard, integrations and developer APIs. Product breadth is credible publicly, but adoption, technical defensibility, SKU economics and roadmap execution remain private.
partially verified confidence: medium
Public product materials describe Miro as a collaborative canvas/AI workspace with templates, integrations, AI workflows, product acceleration modules, enterprise security and add-on governance. Exact product-level revenue, growth, market share and cost structure are not public.
| product or capability | audience | key features | verification status |
|---|---|---|---|
| Collaborative canvas / Innovation Workspace | Cross-functional enterprise teams | Canvas for collaboration, connected tools and enterprise security. | verified |
| AI platform / AI Workflows / Sidekicks | Teams seeking AI-assisted collaboration | Team, agents and context come together; context from Slack/Jira described. | verified |
| Product Acceleration modules | Product, engineering, design, product leadership | Prototypes, insights, roadmaps, specs, technical design, planning/delivery, goals, portfolios. | verified |
| Enterprise Guard / security governance | Enterprise IT/security/legal | Sensitive-content management, AI guardrails, lifecycle/eDiscovery features and enterprise controls. | verified |
| control area | public evidence | diligence request | verification status |
|---|---|---|---|
| Certifications | ISO/IEC 27001, SOC 2 Type II, SOC 3, ISO/IEC 42001 and TISAX/GDPR references. | Certificates, SOC report, bridge letters and scope review. | verified |
| Enterprise administration | SAML SSO, SCIM, APIs, audit/SIEM, configurable sharing and data residency feature gates. | Admin demo, logs, data-residency architecture and SIEM integrations. | verified |
| AI governance | AI governance controls, administrator control, audit logging, data handling/training restrictions and AI principles. | AI data-flow diagrams, provider DPAs, model evaluation/red-team records. | partially_verified |
Miro shows strong public customer proof through 100M+ user / 250,000 organization claims, Fortune 100 adoption, case studies and named logos. However, top-customer ARR, concentration, churn, severed relationships and supplier contract economics are not public.
partially verified confidence: medium
Miro publishes customer stories and logos across enterprise, product, agile, innovation and AI use cases, but not a top-15 customer list by application or purchase timing.
| customer or logo | public use case or quote | revenue disclosed | verification status |
|---|---|---|---|
| PepsiCo | Project brief to in-market launch in 10 months vs usual 3 years, per Miro customer hub quote. | No | partially_verified |
| HP | 15,000 employees trained in Miro, per Miro customer hub. | No | partially_verified |
| Guidewire | 60+ agile teams planning in Miro, per customer hub. | No | partially_verified |
| Nike, IKEA, Deloitte, WPP, Cisco | Named on Miro About page as organizations using Miro. | No | partially_verified |
| 20 enterprise customers >$1M/year | Miro Series C announcement says 20 enterprise customers each paying more than $1M/year in 2022. | Aggregate count only | partially_verified |
Logo/reference claims do not prove active paid status on the research date.
partially verified confidence: high
Public integrations and partner pages verify a broad ecosystem with Microsoft 365, Google Workspace, Atlassian/Jira, Slack, ServiceNow, Zoom, developer APIs, solution partners and partner directory.
| partner or ecosystem | nature | public evidence | gap |
|---|---|---|---|
| Microsoft 365 / Microsoft Teams | Integration/distribution workflow | Listed by Miro integrations/enterprise pages; marketplace category exists. | Commercial terms and active usage private. |
| Google Workspace | Integration | Marketplace category and Google Drive app; enterprise page lists Google Workspace. | API dependency and usage private. |
| Atlassian / Jira / Confluence / Azure DevOps / CA Rally | Agile planning/work management integrations | Marketplace and pricing feature gates show Jira/Azure DevOps/CA Rally integrations. | Partner/co-sell economics and competitive overlap private. |
| Solution partners / partner directory | Services and implementation partners | Miro Solution Partners and Partner Directory pages. | Partner-sourced ARR and partner quality private. |
not publicly verifiable confidence: high
Customer revenue concentration is not publicly verifiable. Public sources disclose customer counts and logos but no customer ARR schedule or 5% revenue threshold data.
| metric | public signal | status | request |
|---|---|---|---|
| Self-serve conversion | Free plan and paid tiers public. | not_publicly_verifiable | Activation, conversion and cohort retention. |
| Enterprise ACV and sales cycle | 20 enterprise customers >$1M/year in 2022; enterprise custom pricing. | partially_verified | ACV distribution, sales cycle, quota and renewal motion. |
| Pipeline / forecast coverage | No public pipeline data. | not_publicly_verifiable | Pipeline by stage, win rate, slippage and coverage. |
| Partner/professional services productivity | Partner/professional services pages; customer experience roles. | partially_verified | Services attach, utilization, gross margin and partner-sourced ARR. |
not publicly verifiable confidence: low
No public source reviewed disclosed significant customer, partner or supplier relationships severed within the last two years; this remains a private data-room item.
partially verified confidence: medium
Miro Trust Center publicly identifies AWS as infrastructure subprocessor and Anthropic/Google as specialized subprocessors, but spend, SLAs and supplier concentration are private.
| supplier | role | public evidence | concentration risk | verification status |
|---|---|---|---|---|
| Amazon Web Services, Inc. | Infrastructure | Trust Center subprocessor list; data residency available for AUS, EU, US. | Likely material cloud dependency; spend/SLAs private. | verified |
| Anthropic | AI subprocessor | Trust Center lists Anthropic. | AI data handling/provider dependency requires DPA and retention review. | verified |
| Google LLC | Sensitive Data Discovery / Enterprise Guard | Trust Center lists Google LLC for sensitive data discovery. | Security/AI subprocessing terms and data geography need review. | verified |
| Other top vendors | not_publicly_verifiable | Trust Center says see all 10 subprocessors; complete vendor spend not public. | Requires top-supplier schedule. | not_publicly_verifiable |
Miro faces direct whiteboard/visual-collaboration competition and bundled-suite pressure from Mural, FigJam/Figma, Microsoft Whiteboard, Lucidspark/Lucid and Atlassian Confluence whiteboards. Public sources support competitive overlap but do not quantify Miro’s market share or win/loss.
verified confidence: medium
The competitive landscape spans specialist visual collaboration, product/design whiteboarding, office-suite whiteboards, diagramming suites and work-management-suite whiteboards. Competition is likely on distribution, price, enterprise controls, AI features, integrations, templates and facilitation depth.
| competitor | segment | product overlap | distribution or pricing pressure | source ids text |
|---|---|---|---|---|
| Mural | Specialist visual collaboration | Whiteboarding, facilitation, workshops, enterprise collaboration. | Free to enterprise packaging; direct alternative. | SRC-027 |
| FigJam / Figma | Design/product collaboration suite | Collaborative whiteboard and product/design workflow. | FigJam included with seats on every Figma plan; strong design-team distribution. | SRC-028, SRC-029 |
| Microsoft Whiteboard | Office-suite whiteboard | Digital online whiteboard integrated with Microsoft 365 ecosystem. | Bundled enterprise distribution through Microsoft 365/Teams. | SRC-030 |
| Lucidspark / Lucid | Visual collaboration and diagramming | Virtual whiteboard, ideation to planning and diagramming adjacency. | Existing Lucidchart/diagramming base. | SRC-031 |
| Atlassian Confluence whiteboards | Work-management suite whiteboard | Brainstorming, Jira/Confluence-connected whiteboards. | Atlassian says whiteboards are in the team workspace at no extra cost. | SRC-032 |
Market share and win/loss are not public.
| axis | miro public position | competitor pressure | evidence |
|---|---|---|---|
| Enterprise controls/security | Strong public Trust Center, Enterprise Guard, SSO/SCIM, data residency and certifications. | Microsoft/Atlassian/Figma also sell into enterprise security stacks. | Miro Trust/Pricing/Enterprise; competitor suite pages. |
| Design/product workflows | Broad product acceleration and prototyping modules. | FigJam/Figma native design workflow and bundled seats. | Miro platform/changelog; FigJam/Figma pricing. |
| Cost/distribution | Free plan and enterprise sales/partners. | Bundled alternatives can be perceived as free inside Microsoft/Atlassian/Figma suites. | Miro pricing; Microsoft and Atlassian pages. |
| Integrations/ecosystem | 250+ apps/integrations and developer platform. | Suite vendors own native workflows and APIs. | Miro marketplace/integrations; competitor pages. |
Coordinates are analyst qualitative positioning, not market-share data.
Public evidence supports a hybrid PLG and enterprise GTM: free plan, self-serve tiers, enterprise sales, templates, academy, community, marketplace integrations, professional services and partners. CAC, sales productivity, pipeline, quotas and budget sufficiency are not public.
partially verified confidence: medium
Miro publicly uses self-serve pricing, free onboarding, enterprise sales, integrations, templates, academy, community, partner programs and professional services to drive adoption and expansion.
| channel | public evidence | likely motion | gap |
|---|---|---|---|
| Product-led/self-serve | Free plan by default; Starter/Business self-serve plans. | Individual/team adoption and conversion. | Free-to-paid conversion, activation, retention, CAC. |
| Enterprise sales/contact sales | Enterprise page, custom pricing, MSA/security support. | Sales-led enterprise expansion/procurement. | ACV, pipeline, sales cycle, quota attainment. |
| Marketplace/integrations/developer ecosystem | 250+ apps and developer APIs/SDKs. | Workflow embedding and retention. | Install base, partner-sourced leads, support cost. |
| Partners/professional services | Solution partners, partner directory and professional services pages. | Implementation and transformation services. | Partner-sourced ARR, services margin, delivery quality. |
| signal | public metric or claim | diligence interpretation | verification status |
|---|---|---|---|
| Templates / Miroverse | 7,000+ templates. | SEO/content and activation library. | verified |
| Community | 102,506 members shown on community page. | Community support and advocacy signal, not customer count. | verified |
| Academy / badges / webinars | Public Miro Academy catalog and verified badges. | Training and enablement motion for retention/expansion. | verified |
| Thought leadership / research | Research page promotes AI/canvas collaboration studies. | Enterprise narrative and demand generation. | verified |
partially verified confidence: medium
Public materials show large customer logos and use cases but do not provide pipeline analysis or major-customer trends.
verified confidence: medium
Principal public avenues are PLG/free signup, SEO/templates, community/academy, marketplace integrations, enterprise sales/contact-sales motions and solution partners.
not publicly verifiable confidence: medium
Sales compensation, quotas, sales cycle and new-hire ramp are not publicly verifiable. Visible open roles include customer experience/professional services, indicating enterprise customer-support investment.
not publicly verifiable confidence: medium
Marketing budget sufficiency is not public; community/template/content and product-led assets indicate a scalable top-of-funnel engine but paid media and enterprise events spend are undisclosed.
Public R&D signals show active AI/product expansion, frequent changelog releases and security/application-security hiring. R&D spend, roadmap commitments, architecture scalability, model governance and technical debt remain private.
partially verified confidence: medium
Miro’s public R&D organization can only be inferred from leadership, product/technology role, changelog and application-security hiring. Detailed engineering org chart, R&D budget and major activities are not public.
| person or role | public role or signal | source | gap |
|---|---|---|---|
| Jeff Chow | Chief Product & Technology Officer. | Miro About. | Detailed bio, tenure, org scope, roadmap accountability. |
| Senior Manager – Application Security Engineering | Visible open position on research date. | Open Positions page. | Security backlog, appsec team size and roadmap. |
| Product/AI engineering organization | Inferred from AI/product release cadence and Canvas announcements. | Canvas and changelog. | Full R&D org chart and budget. |
| area | public control or signal | technical risk | request |
|---|---|---|---|
| AI principles | Transparency, privacy/security statements. | Principles may not equal implementation controls. | AI policy, model cards, logs, evals, red-team reports. |
| AI subprocessors | Anthropic and Google listed in Trust Center. | Data retention/training and vendor dependency. | Provider DPAs, data-flow diagrams, opt-out controls. |
| Application security | Appsec leadership vacancy and Trust Center controls. | Security backlog and incident history unknown. | Pen tests, vulnerability backlog, SDLC evidence. |
partially verified confidence: medium
Public pipeline signals center on AI Sidekicks, Code to Prototype, Engage, prototype conversion, AI Slides, diagrams, markdown import, MCP and enterprise guard. Costs, launch dates, adoption and product risks are private.
| project or feature | status signal | expected date | verification status |
|---|---|---|---|
| AI Sidekicks / AI Workflows | Canvas 2026 announcement / AI product pages. | Publicly announced by research date; future adoption unknown. | verified |
| Code to Prototype / Prototypes | Canvas and changelog mention code/screenshot/Figma-to-prototype conversion. | Features publicly described; usage/adoption private. | verified |
| Engage / polls / AI-generated activities | Canvas announcement. | Publicly described. | verified |
| MCP / Connectors / context layer | AI/platform navigation and page text describe connectors/context. | Publicly marketed; enterprise deployment private. | partially_verified |
This table is public release signal, not a committed roadmap.
Miro’s public leadership roster is visible and the company had over 1,200 employees in early 2022, with 12 visible open roles on the research date. Complete org chart, current headcount, compensation, option plans, attrition and employee-relations issues are private.
partially verified confidence: medium
A complete organization chart is not public. Public leadership roster lists CEO/co-founder and C-level executives across product/technology, finance, revenue, people/legal, transformation and marketing.
| name | role | public source | diligence caveat |
|---|---|---|---|
| Andrey Khusid | CEO and Co-founder | Miro About. | Reference checks, employment agreement and board role. |
| Jeff Chow | Chief Product & Technology Officer | Miro About. | Product/tech org, roadmap and prior-role verification. |
| Justin Coulombe | Chief Financial Officer | Miro About. | Finance controls, audit readiness and references. |
| Norman Gennaro | Chief Revenue Officer | Miro About. | Sales productivity, quota plan and retention. |
| Melinda Thompson | Chief People and Legal Officer | Miro About. | Legal/HR risk, compensation, employee relations. |
| Grisha Pavlotsky | Chief Transformation Officer | Miro About. | Transformation scope and operating metrics. |
| Aileen Duplantis | Chief Marketing Officer | Miro About. | GTM plan, CAC and marketing ROI. |
Detailed biographies were not available on the fetched page.
Actual reporting lines were not explicitly published and should be verified.
partially verified confidence: medium
Historical public anchor points show headcount grew from 585 to more than 1,200 by early 2022; current headcount and projections are not public. The fetched open-positions page showed 12 vacancy links.
| period or signal | public value | function or location | verification status |
|---|---|---|---|
| April 2020 baseline referenced in Series C release | 585 employees | Not broken out. | partially_verified |
| January 2022 Series C release | More than 1,200 headcount; 11 hubs worldwide. | New hubs included Berlin, Munich, London, Sydney and Tokyo. | partially_verified |
| 2026-06-04 open positions page | 12 visible vacancy links counted. | Finance, customer experience/professional services, application security. | verified |
| Current total headcount | not_publicly_verifiable | Requires HRIS/LinkedIn/company records. | not_publicly_verifiable |
partially verified confidence: medium
Public information confirms names and titles, but detailed bios, employment history, tenure in role, age and reference checks are not fully public.
not publicly verifiable confidence: high
Executive and employee compensation arrangements are not publicly verifiable.
| topic | public signal | gap | priority |
|---|---|---|---|
| Compensation / benefits | Careers pages discuss culture/hiring, not compensation terms. | Employment agreements, compensation bands, benefits, severance. | high |
| Equity incentives | No public incentive stock plan details. | Option plan, grants, exercise prices, 409A, refresh policy. | high |
| Employee relations | No material issue identified publicly. | Complaints, investigations, settlements, labor claims. | medium |
| Turnover | Public headcount anchors and open jobs only. | 24-month attrition by function/location/level; regretted losses. | high |
not publicly verifiable confidence: high
Incentive stock plans, option pool, equity grants and refresh policies are not public.
inconclusive confidence: low
No significant employee-relations problems were identified from public sources reviewed, but HR, legal and compliance records were not available.
not publicly verifiable confidence: high
Personnel turnover over the last two years and benefit-plan retention impact are not public. Public jobs and 2022 headcount anchors are insufficient to assess turnover.
Public legal review found a registered MIRO trademark, active Data Privacy Framework certifications, Trust Center certifications/subprocessors and a 2023 patent suit against RealtimeBoard d/b/a Miro dismissed with prejudice in 2024. Pending litigation, insurance, material contracts, regulator correspondence and IP schedules require counsel/data-room review.
partially verified confidence: medium
The material public lawsuit identified was a Delaware patent infringement case filed in 2023 and dismissed with prejudice in 2024; no pending status was identified in public sources reviewed, but counsel must verify dockets.
| case | court or docket | filed closed | status | diligence caveat |
|---|---|---|---|---|
| Web 2.0 Technologies, LLC and Pennar Software Corporation v. RealtimeBoard, Inc. d/b/a Miro | District of Delaware, 1:23-cv-00004 (per PatSnap/PACER citation) | Filed 2023-01-03; closed 2024-02-05 | Dismissed with prejudice; each party bore own costs. | Pull PACER docket and settlement/license terms. |
| Other pending lawsuits against Miro | not_publicly_verifiable | not_publicly_verifiable | No other material case identified from public research; inconclusive. | Counsel docket search required. |
inconclusive confidence: low
No lawsuits initiated by Miro were identified from public web searches reviewed; this remains inconclusive absent counsel docket search.
| matter | public status | source | diligence request |
|---|---|---|---|
| EU-U.S. Data Privacy Framework | Active; next certification due 2026-08-19. | DPF participant record. | Recheck status and review privacy program. |
| UK Extension / Swiss-U.S. DPF | Active; next certification due 2026-08-19. | DPF participant record. | Review transfer impact assessments and DPAs. |
| Regulatory enforcement | No material enforcement identified from public sources reviewed; inconclusive. | Public web/regulatory search plus privacy/trust materials. | Counsel/regulatory correspondence search. |
| Lawsuits initiated by Miro | not_publicly_verifiable | No public record found in limited search. | Docket search and company litigation schedule. |
inconclusive confidence: low
As a SaaS company, public environmental and safety exposure appears limited to offices and employee/workplace compliance; no public liabilities were identified, but records are private.
| area | public signal | missing information | priority |
|---|---|---|---|
| Customer contracts / MSAs | Terms of Service and Master Cloud Agreement references for Enterprise customers. | Top customer contracts, SLAs, indemnities, renewal/change-of-control terms. | high |
| Vendor/subprocessor contracts | Trust Center lists AWS, Anthropic, Google and subprocessor controls. | DPAs, SLAs, spend, security reviews, exit plans. | high |
| Privacy/AI compliance | Privacy policy, DPF active, AI principles, Trust Center controls. | DPIAs, TIAs, regulator correspondence, incident log, model/provider governance. | high |
| Insurance | Trust Center mentions cybersecurity insurance. | Cyber/E&O/D&O/EPLI policies, claims, exclusions and broker analysis. | medium |
partially verified confidence: medium
The U.S. MIRO trademark is registered to RealtimeBoard, Inc.; the 2023 patent suit highlights FTO relevance for collaborative software. Complete patent, copyright, open-source and license schedules are not public.
| asset or issue | jurisdiction or record | public status | diligence caveat |
|---|---|---|---|
| MIRO word/design mark | U.S. Reg. No. 6252297; Serial No. 88560312 | Registered to RealtimeBoard, Inc.; collaboration software/SaaS/PaaS services. | Confirm chain of title, renewals, global marks and coexistence issues. |
| Asserted patents in Web 2.0/Pennar case | US8117644B2 and US6845448B1; Delaware case 1:23-cv-00004 | Case dismissed with prejudice as to Miro/RealtimeBoard. | Settlement/license terms and FTO opinions not public. |
| Owned patents, copyrights, open source and AI-data rights | not_publicly_verifiable | No complete public schedule reviewed. | Request full IP schedule, patent searches, open-source scan and AI-data provenance. |
not publicly verifiable confidence: medium
Insurance coverage is not publicly verifiable. Trust Center mentions cybersecurity insurance as an internal security procedure, but policy limits, exclusions and claims are private.
not publicly verifiable confidence: high
Material contracts are not public. Public legal terms, enterprise contracting references and subprocessor disclosures indicate categories requiring review: customer MSAs, reseller agreements, cloud/AI vendor contracts, DPAs and partner agreements.
partially verified confidence: medium
No material regulatory enforcement was identified from public sources reviewed. Miro has active DPF certifications and public privacy/security documentation; regulator correspondence, audits and complaints remain private.
| ID | Claim | Status | Sources |
|---|---|---|---|
| EC-001 | CB Insights listed Miro as a United States/San Francisco Enterprise Tech unicorn valued at $17.50B, joined 2022-01-05, with select investors Accel, AltaIR Capital and Technology Crossover Ventures. | verified high | SRC-001 |
| EC-002 | Miro announced a $400M Series C on 2022-01-05 that brought total funding to $476M and post-money valuation to $17.5B, with investors including ICONIQ Growth, Accel, Atlassian, Dragoneer, GIC, Salesforce Ventures and TCV. | verified high | SRC-002 |
| EC-003 | In the 2022 Series C announcement, Miro claimed 30M users, 99% Fortune 100 adoption, 130,000 paying customers, 20 enterprise customers paying more than $1M annually, profitability, and headcount growth from 585 to more than 1,200. | partially verified medium | SRC-002 |
| EC-004 | Miro says it originated in 2011 as RealtimeBoard and now serves more than 100M users in 250,000 organizations, naming Nike, IKEA, Deloitte, WPP and Cisco as examples; the page lists current leadership including Andrey Khusid, Jeff Chow, Justin Coulombe, Norman Gennaro, Melinda Thompson, Grisha Pavlotsky and Aileen Duplantis. | partially verified medium | SRC-003 |
| EC-005 | Miro positions the Enterprise product as an AI Innovation Workspace at enterprise scale with security, governance, data residency, integrations and certifications. | verified medium | SRC-004 |
| EC-006 | Miro publicly offers Free, Starter, Business and Enterprise plan structures with feature gates including editable-board limits, AI credits, integrations, SAML SSO, SCIM and Enterprise APIs; Enterprise/custom pricing and add-ons require sales contact. | verified high | SRC-005 |
| EC-007 | Miro’s product architecture publicly spans a collaborative canvas, AI platform, product acceleration modules, integrations, enterprise security/governance and developer capabilities. | verified medium | SRC-006SRC-007 |
| EC-008 | Miro’s marketplace claims more than 250 apps, integrations and AI tools and lists categories such as Microsoft 365, Google Workspace, Atlassian, Jira, Azure DevOps, AI connectors and MCP integrations. | verified high | SRC-010SRC-011 |
| EC-009 | Miro publishes customer stories and quotes across large organizations, including PepsiCo, HP, Guidewire, GitHub and other named logos, but does not disclose revenue concentration or contract terms. | partially verified medium | SRC-012 |
| EC-010 | Miro Trust Center lists certifications and controls, including ISO/IEC 27001, SOC 2 Type II, SOC 3, ISO/IEC 42001, TISAX/GDPR references, subprocessors including AWS, Anthropic and Google, and AI governance controls. | verified high | SRC-009 |
| EC-011 | Miro uses content, community, academy and partner channels, including 7,000+ Miroverse templates, a Miro Academy, a community forum showing 102,506 members, solution partners and a partner directory. | verified medium | SRC-013SRC-014SRC-015SRC-016SRC-017 |
| EC-012 | Miro’s public careers pages show an active operating posture, hybrid work policy and 12 visible open vacancy links on the research date, with roles concentrated in finance, customer experience/professional services and application security. | verified medium | SRC-018SRC-019 |
| EC-013 | Miro’s public release/roadmap signals include Canvas 2026 announcements, Sidekicks, Code to Prototype, Engage, screenshot/Figma-to-prototype conversion, markdown import, new diagram shapes and AI-generated slides. | verified medium | SRC-020SRC-021 |
| EC-014 | Mural is a direct visual-collaboration competitor with a free tier, paid Team+/Business/Enterprise packaging and online whiteboard/facilitation positioning. | verified high | SRC-027 |
| EC-015 | FigJam/Figma competes in collaborative whiteboarding for product/design teams and says FigJam is included with all seats on every plan; Figma pricing shows free, professional, organization and enterprise tiers. | verified high | SRC-028SRC-029 |
| EC-016 | Microsoft Whiteboard, Lucidspark and Atlassian Confluence whiteboards are public alternatives or bundled-suite competitors to Miro’s collaborative canvas. | verified high | SRC-030SRC-031SRC-032 |
| EC-017 | Miro legal terms identify the contracting entity as RealtimeBoard Inc. dba Miro and describe the service as visual collaboration through interactive online virtual whiteboards; privacy policy describes collection and processing of customer content, services data, billing, device and activity data. | verified high | SRC-022SRC-023 |
| EC-018 | The Data Privacy Framework program lists Miro/RealtimeBoard as active for EU-U.S., UK Extension and Swiss-U.S. frameworks, with next certification due 2026-08-19. | verified high | SRC-024 |
| EC-019 | The MIRO mark is registered to RealtimeBoard, Inc. under U.S. registration number 6252297 / serial number 88560312 for downloadable software, telecommunications and SaaS/PaaS collaboration services. | verified high | SRC-025 |
| EC-020 | PatSnap reports Web 2.0 Technologies and Pennar Software filed a two-patent infringement action against RealtimeBoard d/b/a Miro in Delaware on 2023-01-03; the matter closed 2024-02-05 with a joint dismissal with prejudice, each side bearing its own costs. | partially verified medium | SRC-026 |
| EC-021 | Miro publishes AI principles emphasizing transparency, privacy and security to safeguard customer data. | verified medium | SRC-033 |
| EC-022 | Audited financial statements, ARR, gross margin, cash/debt, cap table, share counts, options, debt instruments, AR aging and revenue by customer are not publicly verifiable for Miro. | not publicly verifiable high | SRC-001SRC-002SRC-005 |
| EC-023 | Miro public customer materials do not disclose top-customer ARR, customers over 5% of revenue, churn, NRR/GRR, renewal calendar or severed relationships. | not publicly verifiable high | SRC-012SRC-002 |
| EC-024 | Miro public sources identify AWS as infrastructure subprocessor and Anthropic/Google as specialized subprocessors, but vendor spend, concentration, SLAs and failure-mode controls are not public. | partially verified medium | SRC-009 |
| EC-025 | No public source reviewed disclosed material pending regulatory enforcement against Miro, but search coverage was limited and official regulator/court searches should be repeated by counsel. | inconclusive low | SRC-024SRC-023SRC-009 |
This report is a public-evidence diligence snapshot, not investment advice. Important financial, legal, technical, and contractual facts remain non-public and should be verified directly with management and primary documents before any investment decision.