Lovable Startup Diligence Report
Proceed to confirmatory diligence rather than underwriting from public claims alone. Public evidence supports a real, fast-scaling AI app-builder with premium investors and meaningful usage/customer signals, while the key underwriting questions are ARR durability, paid conversion, margin under AI/cloud costs, customer retention, competitive defensibility, generated-code security/IP exposure and financing terms.
Lovable Startup Diligence Report
Eligible for a public-source report: Lovable appears to be an active private unicorn, with CB Insights and company/news sources supporting a latest public $6.6B valuation. The business has strong public financing, product and usage signals, but financial quality, customer economics, technical/security assurance, cap-table economics and legal/privacy artifacts remain private diligence dependencies.
Cursor, Replit, Bolt, Vercel v0, Bubble and Webflow publicly target overlapping AI coding/app-building/no-code jobs.
Diligence request: Validate win/loss, switching costs, differentiation, pricing pressure, retention and competitor displacement by segment.
Public valuation increased from $1.8B Series A to $6.6B Series B within months, but preferences, secondary sales, option pool and dilution are private.
Diligence request: Review financing documents, liquidation waterfall, option pool, debt/SAFE notes and current 409A/secondary pricing.
Terms warn that AI output may contain errors and may not be unique or rights-free; security claims need artifact review.
Diligence request: Perform code-generation red-team, security review of sample apps, vulnerability/incident review and enterprise indemnity analysis.
Headline ARR and usage metrics are public but audited financials, margins, retention, cash, debt and revenue-recognition policy are not public.
Diligence request: Require audited/management financials, KPI pack, ARR bridge, gross margin, cash/debt, cohort retention and forecast model.
Public testimonials and logos do not disclose account-level ARR, renewal terms, usage depth, concentration or churn.
Diligence request: Request top-customer ARR, cohort retention/NRR, churn reasons, contract terms and independent customer references.
Lovable workflows depend on integrations and infrastructure such as GitHub, Supabase and third-party AI providers; supplier contracts and SLAs are private.
Diligence request: Review supplier contracts, model-provider terms, data-retention restrictions, outages, fallback strategy and gross-margin sensitivity.
Careers page lists 76 roles across multiple geographies and functions, but actual headcount, attrition and management depth are private.
Diligence request: Request HRIS roster, org chart, attrition, regretted loss, comp bands, offer acceptance and leadership hiring plan.
A trademark lawsuit was dismissed with prejudice, but settlement terms are private and trademark applications/status should be verified officially.
Diligence request: Pull complete PACER docket, settlement, USPTO/EUIPO files, patent/open-source scans and counsel IP opinion.
Lovable has strong public financing evidence through a $200M Series A and $330M Series B, with CB Insights listing a $6.6B unicorn valuation; financial statements, revenue quality, cash/debt, cap table and forecast support remain private diligence items.
not publicly verifiable confidence: high
Public sources disclose funding and selected self-reported ARR/usage signals, not audited financial statements or detailed revenue by product/channel/customer.
| metric | public value | source or gap | verification status |
|---|---|---|---|
| ARR | $17M ARR claimed in February 2025 | Company blog; request billing exports and accounting policy | partially_verified |
| Paying customers | 30,000+ paying customers claimed in February 2025 | Company blog; request customer definition and billing reconciliation | partially_verified |
| Projects/visits | 100,000+ projects/day; 25M+ total projects; 200M+ monthly visits to Lovable-built apps/sites | Company Series B post; request analytics definitions and bot filtering | partially_verified |
| Audited financials, margin, cash/debt, AR aging | Not public | Request audited financials, management accounts, cash/debt and AR aging | not_publicly_verifiable |
Usage metrics are not substitutes for revenue quality.
not publicly verifiable confidence: medium
Public valuation step-up indicates investor expectations, but projections, budget-to-actuals, scenario assumptions and capital plans are private.
partially verified confidence: medium
Investor names and entities are public, but fully diluted ownership, preferences, debt, options and intercompany structure are not.
| stakeholder | public position | diligence caveat | verification status |
|---|---|---|---|
| CapitalG and Menlo Ventures Anthology | Series B co-leads at $6.6B valuation | Share class, preference, board rights and ownership unknown | verified |
| Accel | Series A lead and returning investor; CB Insights lists Accel as investor | Ownership percentage and preferences unknown | verified |
| Lovable Labs Sweden AB / Lovable Labs Incorporated | Active Swedish entity; terms name Delaware corporation as contracting entity | Group structure, parent/subsidiary ownership and intercompany IP assignments unknown | partially_verified |
| Founders and employees | Cofounders publicly named; careers page references equity upside | Founder stakes, option pool, vesting and equity plan are private | not_publicly_verifiable |
partially verified confidence: medium
Public financing history is strong; tax positions, accounting policies, debt and off-balance-sheet obligations are not public.
| date | round or event | amount | post money or valuation | lead or investors | verification status |
|---|---|---|---|---|---|
| 2025-02-25 | Added funding / seed extension | $15M added funding | Not disclosed | Creandum; angels including Charlie Songhurst and Thomas Wolf per company post | partially_verified |
| 2025-07-17 | Series A | $200M | $1.8B valuation | Accel; 20VC, byFounders, Creandum, Hummingbird, Visionaries Club, angels | verified |
| 2025-12-18 | Series B | $330M | $6.6B valuation | CapitalG and Menlo Ventures Anthology; NVentures, Salesforce Ventures, Databricks Ventures, T.Capital, Atlassian Ventures, HubSpot Ventures and others | verified |
Private documents required to confirm securities, preferences, secondary components and proceeds.
Public documentation supports Lovable’s natural-language full-stack app-builder product, GitHub/Supabase integrations, pricing tiers and enterprise security claims; product quality, deployment security and economic performance need technical diligence.
verified confidence: high
Lovable publicly offers a natural-language app builder with editable code, GitHub sync, Supabase backend integration, pricing tiers and enterprise governance/security features.
| product or feature | target user | public capability | verification status |
|---|---|---|---|
| Natural-language app builder | Individuals, teams, non-technical builders | Generates production-grade web applications from prompts with editable code | verified |
| GitHub sync/export | Developers and engineering teams | Backup, collaborate, sync changes, work locally and deploy outside Lovable | verified |
| Supabase backend integration | Teams building data-backed apps | PostgreSQL database, authentication, storage and serverless functions | verified |
| Enterprise controls | Business and enterprise teams | SSO, roles, publishing controls, SCIM, audit logs and governance claims by plan/page | partially_verified |
| tier | public price | notable features | diligence caveat |
|---|---|---|---|
| Free | $0/month | 5 daily credits up to 30/month, workspace-private projects, unlimited collaborators, 5 lovable.app domains, Cloud | Cost-to-serve and conversion not public |
| Pro | $25/month shared across unlimited users (annual) | 100 monthly credits, rollovers, top-ups, custom domains, remove badge, user roles/permissions | Realized ASP and usage gross margin not public |
| Business | $50/month shared across unlimited users (annual) | Internal publish, SSO, team workspace, personal projects, role-based access, security center | Discounting and seat/workspace economics not public |
| Enterprise | Platform fee based on company size | Volume credit pricing, support, onboarding, design systems, SCIM, custom connectors, publishing/sharing controls, audit logs | Enterprise pipeline, contract lengths and expansion not public |
| dependency | role | public evidence | risk note |
|---|---|---|---|
| GitHub | Code backup/sync, collaboration, local IDE workflow and external deployment | Lovable docs describe project repository connections and sync | Review API permissions, data access and customer ownership process |
| Supabase | Hosted PostgreSQL, auth, storage and serverless backend for apps | Lovable docs call Supabase native integration | Review RLS defaults, billing, supplier SLAs and outage impact |
| Third-party AI providers | AI generation / AI Gateway via providers such as OpenAI, Google or OpenRouter named in terms | Terms reference third-party AI providers | Review model-provider contracts, data retention and fallback strategy |
Public sources show significant usage metrics and named enterprise examples, but account-level ARR, top-customer concentration, churn, revenue by customer and supplier spending are private.
partially verified confidence: medium
Lovable publicly cites usage scale and several enterprise examples, but not a top-15 customer list or application-level revenue.
| customer or metric | public evidence | what it does not show | verification status |
|---|---|---|---|
| Deutsche Telekom | Company says Deutsche Telekom uses Lovable for UI projects and speed-to-market | Contract value, renewal status and deployment depth | partially_verified |
| Zendesk | Company quotes Zendesk product leader on reducing prototype time from six weeks to three hours | Commercial status and number of users | partially_verified |
| Uber AI | Company quotes Uber AI product leader saying Lovable helps create interactive prototypes | Revenue, scope and production use | partially_verified |
| Usage metrics | 25M+ projects and 100,000+ new projects/day claimed | Unique customers, paid mix, retention, bot filtering | partially_verified |
| Top 15 customers / 5%+ revenue customers | Not public | Concentration, contracts, churn and customer references | not_publicly_verifiable |
partially verified confidence: medium
Public relationships include investors, integrations and enterprise proof points; economic terms are not public.
| relationship | nature | public evidence | diligence gap |
|---|---|---|---|
| CapitalG / Menlo Ventures Anthology | Series B lead investors | Company Series B announcement | Investor rights, board seats and preferences |
| Accel | Series A lead and returning investor | Company and Accel announcements | Board/governance rights and ownership |
| Supabase | Native product integration and investor/angel ecosystem signal | Docs and Accel announcement list Supabase integration/founder angel | Commercial terms and technical SLA |
| Enterprise users/testimonials | Public customer proof points | Deutsche Telekom, Zendesk and Uber AI examples | MSAs, revenue and reference checks |
not publicly verifiable confidence: high
Revenue by customer and any 5%+ customer concentration are not publicly verifiable.
not publicly verifiable confidence: medium
No public list of severed customers, partners or suppliers was found; this requires private confirmation.
partially verified confidence: medium
Public docs identify material technology dependencies including Supabase, GitHub and AI providers, but spending and contracts are private.
| supplier or dependency | role | public signal | concentration risk |
|---|---|---|---|
| Supabase | Database/auth/storage/functions for generated apps | Native Supabase integration docs | Material for full-stack apps; customer misconfiguration/security risk |
| GitHub | Repository sync/export/developer workflow | GitHub integration docs | Important for code ownership and engineering workflow |
| AI model providers | Generation and AI Gateway | Terms reference providers such as OpenAI, Google and OpenRouter | Cost, latency, retention and provider-policy risk |
| Cloud/WAF/security infrastructure | Lovable Cloud infrastructure protection | Security page describes WAF, network isolation, encrypted storage and rate limits | Supplier names/contracts not public |
Lovable competes in a crowded AI coding/app-builder category with developer tools, prompt-to-app products and no-code/web platforms; public differentiation is strong but defensibility requires win/loss and retention evidence.
verified confidence: high
Public competitor pages show overlapping products from Cursor, Replit, Bolt, Vercel v0, Bubble and Webflow.
| competitor | segment | public positioning | overlap with lovable | source |
|---|---|---|---|---|
| Cursor | AI coding agent / IDE | AI coding agent | Targets developers; less non-technical app-builder positioning | Cursor homepage |
| Replit AI | AI app builder/developer platform | Turn natural language into apps and websites | Strong direct overlap in prompt-to-app workflow | Replit AI page |
| Bolt | AI builder for websites/apps/prototypes | Create stunning apps & websites by chatting with AI | Direct prompt-to-app and prototype overlap | Bolt homepage |
| Vercel v0 | Full-stack web apps with AI | Build Full-Stack Web Apps with AI | Direct web-app generation overlap, strong deployment ecosystem | v0 homepage |
| Bubble | No-code AI app builder | Build web & mobile apps with the only no-code AI app builder | Competes for non-technical app creation | Bubble homepage |
| Webflow | Web platform / agentic web | Agentic web platform for modern businesses | Competes for business website/app workflows | Webflow homepage |
Funding data for competitors was not collected to avoid weak citations; request a dedicated market map for financing depth.
| axis | lovable public position | competitive pressure | diligence need |
|---|---|---|---|
| Non-technical app creation | Strong; mission to empower the 99% and natural-language full-stack app generation | High from Replit, Bolt, v0, Bubble | Win/loss by persona |
| Developer workflow ownership | GitHub sync and editable code | High from Cursor/Replit/v0 | Repository export quality and developer retention |
| Enterprise governance/security | SSO, SCIM, audit logs, compliance badges | High from Webflow/Vercel/Replit enterprise motions | SOC reports, enterprise pipeline and security questionnaire results |
| Pricing pressure | Free/Pro/Business/self-serve plus enterprise fee | Likely high; pricing across AI tools can compress | Discounting, usage-cost margin and churn by plan |
Public evidence supports a hybrid product-led and enterprise GTM motion using free/self-serve pricing, templates/docs/community, enterprise demos and public proof points; CAC, payback, sales productivity and channel attribution are private.
verified confidence: medium
Public pricing, enterprise pages, docs/templates and customer proof points indicate self-serve PLG plus enterprise sales.
| channel | public evidence | likely role | diligence gap |
|---|---|---|---|
| Self-serve free/pro/business pricing | Pricing page with Free, Pro and Business tiers | Product-led acquisition and conversion | Conversion, CAC, payback and refunds |
| Enterprise demo/direct sales | Enterprise page and enterprise pricing/platform fee | Large account expansion and governance-led sales | Pipeline, sales cycle and enterprise win rate |
| Templates/docs/community | Homepage/templates, docs and community links | Activation and SEO/product education | Attribution and activation analytics |
| Investor/customer proof points | Series B customer examples and investor network | Enterprise trust and brand building | Reference conversion and contract value |
| signal | evidence | strength | risk or gap |
|---|---|---|---|
| Large funding announcements | $200M Series A and $330M Series B announcements | High awareness | Valuation narrative may exceed revenue quality |
| Usage scale claims | 25M+ projects and 200M+ monthly visits to built apps/sites | Strong PLG signal | Definitions and paid conversion not public |
| Enterprise testimonials | Deutsche Telekom, Zendesk, Uber AI examples | Enterprise credibility | Commercial status not public |
| Active recruiting | 76 open roles across multiple functions and locations | Scaling signal | Burn and hiring productivity not public |
partially verified confidence: medium
Major customer relationship trends and pipeline are not public beyond testimonials and usage examples.
partially verified confidence: medium
Principal public acquisition avenues appear to be self-serve, community/docs/templates, and enterprise demo/direct sales.
not publicly verifiable confidence: high
Sales productivity, quotas, compensation, sales cycle and planned sales hires are not public.
not publicly verifiable confidence: high
Marketing budget adequacy cannot be verified publicly.
Public docs show active product architecture and integrations, and hiring signals show R&D scaling; private diligence must verify roadmap, model/provider economics, generated-code quality, vulnerabilities and engineering productivity.
partially verified confidence: medium
Public materials identify cofounders and active engineering/product/design hiring, but the full R&D org and spend are not public.
| name or role | public role signal | source | diligence gap |
|---|---|---|---|
| Anton Osika | Cofounder/CEO; Swedish registry lists CEO of Lovable Labs Sweden AB | Accel, Ratsit, Lovable video/blog | Employment agreement, vesting, key-person risk |
| Fabian Hedin | Cofounder publicly named by Accel and company blog | Accel and Lovable blog | Current operating role, vesting and IP assignment |
| Engineering/product/design roles | Careers page lists open roles across engineering, product and design | Lovable careers | Actual filled team, seniority and hiring plan |
| Security/trust function | Security page/trust center and vulnerability contact indicate security operations | Security/trust pages | Security team staffing, incidents and roadmap |
partially verified confidence: medium
Public docs show current capabilities and integrations, but new product timing, development cost and roadmap risks are private.
| project or capability | public status | critical technology | verification status |
|---|---|---|---|
| Natural-language full-stack generation | Generally available product per docs/homepage | LLMs, code generation, application scaffolding | verified |
| GitHub sync/export | Documented integration | GitHub app permissions and bidirectional sync | verified |
| Supabase-backed app backend | Documented integration | PostgreSQL, authentication, storage, serverless functions | verified |
| Security scanning / enterprise controls | Public security claims and trust center | Vulnerability detection, access control, audit logging | partially_verified |
| Model-provider roadmap/costs | Not public beyond provider references | OpenAI/Google/OpenRouter or other model contracts | not_publicly_verifiable |
Public sources verify cofounders/CEO, active Swedish entity and substantial hiring signals; full management roster, org chart, compensation, equity, attrition and employee relations require private HR diligence.
not publicly verifiable confidence: medium
Only a partial public org chart can be inferred from cofounder/CEO references and careers departments.
partially verified confidence: medium
Public hiring signals show a move from a 15-person early team to 76 open roles, but actual headcount and projected hiring are private.
| signal | public value | source | diligence gap |
|---|---|---|---|
| Early team size | 15-person team in early 2025 company post/video | Lovable funding blog and video | HRIS roster and contractor count |
| Open roles | 76 positions shown on careers page | Lovable careers | Accepted offers, planned hires and recruiting spend |
| Locations | Stockholm, San Francisco, London, Boston and remote locations | Lovable careers | Legal employer, payroll, immigration and employment-law compliance by country |
| Departments | Design, Engineering, Finance & Business Operations, Marketing, People, Product, Sales | Lovable careers | Mix of current vs future headcount and management layer |
partially verified confidence: medium
Public sources identify Anton Osika and Fabian Hedin, but broader senior-management biographies are not public.
| name or role | public title or signal | source | diligence gap |
|---|---|---|---|
| Anton Vincent Fredrik Palfi Osika | CEO of Lovable Labs Sweden AB; cofounder/CEO publicly referenced | Ratsit; Accel; Lovable video | Employment agreement, board role, equity and key-person plan |
| Fabian Hedin | Cofounder publicly referenced by Accel/company materials | Accel; Lovable blog | Current title, responsibilities, employment agreement and equity |
| Board / investor representatives | Not fully public; lead investors publicly named | Funding announcements | Board minutes, observer rights and consent rights |
| Functional leaders | Careers page implies scaling leadership needs across functions | Careers page | Actual org chart and leadership biographies |
not publicly verifiable confidence: medium
Compensation arrangements and benefits are not public beyond general careers-page benefit language.
not publicly verifiable confidence: high
Equity incentive plans are not public.
not publicly verifiable confidence: medium
No public employee-relations issues were identified in reviewed sources, but absence is not verifiable without HR/legal records.
not publicly verifiable confidence: high
Turnover data for the last two years is not public.
| topic | public signal | verification status | diligence request |
|---|---|---|---|
| Turnover by function/location | No turnover table found in public sources reviewed | not_publicly_verifiable | Provide two-year attrition, regretted loss and exit interview themes |
| Compensation arrangements | Careers page references equity upside and benefits, not contracts or comp bands | partially_verified | Provide offer templates, comp bands, bonus plans and key employment agreements |
| Equity/incentive stock plans | Equity upside referenced but plan documents not public | not_publicly_verifiable | Provide equity plan, grants, vesting, 409A and option exercise history |
| Employee relations | No public employee-relations disputes found in reviewed sources | not_publicly_verifiable | Provide HR claims, investigations, works-council/labor matters and compliance training records |
Public legal evidence includes terms/privacy/security pages, trademark filings and a trademark lawsuit that appears dismissed with prejudice; legal, regulatory, insurance, contract, IP and security artifacts still require counsel/data-room review.
partially verified confidence: medium
The only identified public litigation against Lovable Labs in this run is the Lovably trademark matter, which appears dismissed with prejudice as to Lovable Labs Inc. in April 2026.
| case or matter | court or forum | filed or status date | public status | diligence note |
|---|---|---|---|---|
| Lovably Inc. v. Lovable Labs Inc. | S.D.N.Y., 1:25-cv-06614 | Filed 2025-08-11; dismissal filing 2026-04-06 | PacerMonitor mirror indicates voluntary dismissal with prejudice against Lovable Labs Inc.; Justia shows TRO/preliminary-injunction order schedule | Request full docket, settlement and counsel confirmation |
| Other pending lawsuits against company | U.S./Sweden/EU searches in accessible public sources | As of accessed date | No other public matters identified in this standard-depth run | Request counsel litigation schedule; run comprehensive paid docket searches |
Absence of public findings is not proof of no litigation.
not publicly verifiable confidence: medium
No company-initiated lawsuits were identified in accessible public sources reviewed.
| case or matter | public evidence | verification status | diligence request |
|---|---|---|---|
| Company-initiated lawsuits | No public company-initiated lawsuits identified in accessible sources reviewed | not_publicly_verifiable | Provide litigation schedule and IP enforcement matters from counsel |
| IP enforcement / demand letters | Not public | not_publicly_verifiable | Provide demand letters, settlement obligations and trademark opposition history |
not publicly verifiable confidence: low
As a software company, environmental/safety exposure appears limited publicly, but workplace safety, remote-work and employment compliance are private.
partially verified confidence: medium
Public trademark filings exist in the U.S. and EU; patents, copyrights, open-source licenses and IP assignments require legal diligence.
| asset | jurisdiction | status | source | diligence note |
|---|---|---|---|---|
| LOVABLE word/design mark | United States | Serial 99194755; New Application; filed 2025-05-20 per Justia | Justia Trademarks | Pull official USPTO TSDR and ownership chain |
| Lovable mark | European Union | EUTM application 019173396; registered; filed 2025-04-15 per TrademarkElite mirror | TrademarkElite EU mirror | Pull official EUIPO file and oppositions |
| Patents | Global | No confirmed patent family found in this standard-depth public review | Public search not exhaustive | Run official Espacenet/WIPO/USPTO/PRV patent searches |
| Generated code/customer data rights | Contractual | Terms state no transfer of customer data or AI output ownership to Lovable but disclaim output uniqueness/rights-free status | Lovable Terms | Review enterprise agreements, indemnity and open-source license processes |
not publicly verifiable confidence: high
Insurance coverage is not public.
not publicly verifiable confidence: high
Material customer, supplier, model-provider, cloud, investor and enterprise terms are not public; public terms contain important AI-output disclaimers.
partially verified confidence: medium
No public agency enforcement was identified, while privacy/security pages show GDPR, SOC/ISO and data-processing claims requiring artifact review.
| area | public evidence | verification status | diligence request |
|---|---|---|---|
| Privacy/data protection | Privacy policy references GDPR/UK GDPR/U.S. privacy laws, DPO contact and separate DPA for Business/Enterprise | verified | Provide DPA, subprocessor list, data map, DPIA and regulator correspondence |
| Security/compliance | Trust center lists SOC 2 Type I/II, ISO 27001:2022 and GDPR signals; reports require access | partially_verified | Provide SOC/ISO reports, bridge letter, exceptions and pen-test reports |
| AI output/customer responsibility | Terms require independent review/testing and disclaim output uniqueness/rights-free status | verified | Review enterprise indemnities, acceptable-use controls and insurance |
| Regulatory/agency actions | No public agency enforcement found in accessible sources reviewed | not_publicly_verifiable | Counsel letter and regulator search across relevant jurisdictions |
| Insurance/material contracts | Not public | not_publicly_verifiable | Provide insurance policies, customer MSAs, supplier agreements and material contract schedule |
| ID | Claim | Status | Sources |
|---|---|---|---|
| EC-001 | CB Insights lists Lovable as a private unicorn with a $6.6B valuation, date joined 2025-07-17, Sweden/Stockholm, Enterprise Tech, and investors Accel and Hummingbird Ventures. | verified high | SRC-001 |
| EC-002 | Lovable publicly announced a $330M Series B at a $6.6B valuation led by CapitalG and Menlo Ventures Anthology fund. | verified high | SRC-002SRC-003 |
| EC-003 | Lovable publicly announced a $200M Series A at a $1.8B valuation led by Accel with participation from 20VC, byFounders, Creandum, Hummingbird, Visionaries Club and angels. | verified high | SRC-004SRC-005 |
| EC-004 | In February 2025 Lovable claimed $15M added funding led by Creandum and reported $17M ARR, 30,000+ paying customers, 25,000 new projects per day and 1.2M+ apps built since launch. | partially verified medium | SRC-006 |
| EC-005 | Accel stated Lovable launched publicly in late November 2024, had over 2.3M active users by July 2025, and was cofounded by Anton Osika and Fabian Hedin. | partially verified medium | SRC-005 |
| EC-006 | Lovable claimed first-year scale of 100,000+ new projects daily, 25M+ total projects, half a billion visits to Lovable-built sites/apps in six months, and 6M+ daily visits/200M+ monthly. | partially verified medium | SRC-002 |
| EC-007 | Lovable publicly cites enterprise usage/testimonials involving Deutsche Telekom, Zendesk, Uber AI, and other unnamed large enterprises. | partially verified medium | SRC-002SRC-021 |
| EC-008 | Lovable product documentation says it builds production-grade web applications from natural language, including frontend, backend, database, authentication, integrations and editable code that can sync to GitHub. | verified high | SRC-007SRC-009 |
| EC-009 | Lovable has a native Supabase integration that provides a hosted PostgreSQL database, authentication, storage and serverless functions for generated apps. | verified high | SRC-010 |
| EC-010 | Lovable publicly lists Free, Pro, Business and Enterprise pricing tiers, including Pro at $25/month and Business at $50/month shared across unlimited users under annual billing, plus Enterprise platform-fee pricing. | verified high | SRC-008 |
| EC-011 | Lovable publicly claims enterprise security controls, no customer-data model training, SOC 2/ISO/GDPR trust-center signals, SSO/SAML/OIDC/SCIM, WAF controls, network isolation and encrypted data storage. | partially verified medium | SRC-011SRC-012 |
| EC-012 | Lovable Terms name Lovable Labs Incorporated and disclaim reliance on AI output: users must independently review and test AI output; outputs may not be unique, rights-free, accurate or suitable. | verified high | SRC-014 |
| EC-013 | Ratsit lists Lovable Labs Sweden AB as active in Stockholm with organisation number 559506-1739, formed 2024-10-17, registered 2024-11-21, and Anton Vincent Fredrik Palfi Osika as CEO. | verified medium | SRC-016 |
| EC-014 | Lovable careers page shows active hiring across Stockholm, San Francisco, London, Boston and remote locations with 76 positions across design, engineering, finance/business operations, marketing, people, product and sales. | verified medium | SRC-015 |
| EC-015 | Public trademark mirrors show a U.S. LOVABLE application (serial 99194755, filed 2025-05-20) and an EU LOVABLE mark (application 019173396, filed 2025-04-15, status registered). | partially verified medium | SRC-017SRC-018 |
| EC-016 | A trademark-related U.S. lawsuit, Lovably Inc. v. Lovable Labs Inc., was filed in S.D.N.Y. in August 2025; a PacerMonitor docket mirror shows a voluntary dismissal with prejudice against Lovable Labs Inc. on April 6, 2026. | verified medium | SRC-019SRC-020 |
| EC-017 | Lovable Privacy Policy states it covers Free and Pro plans, references separate Business/Enterprise terms and DPA, and says Lovable processes data under GDPR/UK GDPR and U.S./other privacy laws with a DPO contact and Stockholm EU address. | verified high | SRC-013 |
| EC-018 | Public competitor pages show adjacent AI coding/app-builder products from Cursor, Replit, Bolt, Vercel v0, Bubble and Webflow. | verified high | SRC-024SRC-025SRC-026SRC-027SRC-028SRC-029 |
| EC-019 | Lovable has active public operations: CB lists it as a unicorn, its Swedish entity is active, its careers page shows 76 roles, and its trust/blog/docs pages are live; no public IPO, acquisition or shutdown evidence was found in the sources reviewed. | verified medium | SRC-001SRC-002SRC-015SRC-016 |
| EC-020 | Audited financial statements, AR aging, revenue by product/customer/geography, cash/debt, forecasts, cap table, option pool, liquidation preferences and debt instruments are not publicly available in reviewed sources. | not publicly verifiable high | SRC-001SRC-002SRC-004SRC-006 |
| EC-021 | Revenue by customer, customer concentration, churn, NRR, cohort retention, sales pipeline and current contract status are not publicly verifiable; public materials provide logos/testimonials and usage metrics only. | not publicly verifiable high | SRC-002SRC-005SRC-021 |
| EC-022 | R&D roadmap, model-provider contracts, vulnerability history, product quality metrics and development costs are not public; current docs demonstrate integrations and security claims but not roadmap execution economics. | not publicly verifiable medium | SRC-007SRC-009SRC-010SRC-011SRC-015 |
| EC-023 | Lovable’s GTM appears product-led/self-serve plus enterprise-led: public pricing, free tier, templates/docs/community, enterprise demo motion and customer proof points are visible. | verified medium | SRC-002SRC-008SRC-021 |
| EC-024 | No public evidence found of pending company-initiated lawsuits, agency enforcement actions, insurance coverage or material contracts beyond public terms/privacy/security pages and the resolved Lovably matter. | not publicly verifiable medium | SRC-014SRC-017SRC-018SRC-019SRC-020 |
This report is a public-evidence diligence snapshot, not investment advice. Important financial, legal, technical, and contractual facts remain non-public and should be verified directly with management and primary documents before any investment decision.