impact.com Public-Source Startup Diligence Report
impact.com shows substantial public SaaS scale signals and named enterprise customers, but diligence should focus on current ARR/retention, privacy-safe tracking durability, and customer-verified ROI because many traction metrics are company-authored and the disclosed valuation is from 2021.
impact.com Public-Source Startup Diligence Report
impact.com remains eligible for public-source diligence as an uncovered private unicorn based on CB Insights and supporting public evidence; no public evidence found in this run showed IPO, acquisition, or shutdown.
Valuation and ARR staleness since 2021 financing is material for impact.com because public sources do not provide enough private operating evidence to quantify it fully.
Diligence request: Request management data-room materials, third-party corroboration, and covenant/compliance evidence before underwriting this risk.
Privacy, tracking and attribution regulation pressure is material for impact.com because public sources do not provide enough private operating evidence to quantify it fully.
Diligence request: Request management data-room materials, third-party corroboration, and covenant/compliance evidence before underwriting this risk.
Company-authored ROI claims need customer verification is material for impact.com because public sources do not provide enough private operating evidence to quantify it fully.
Diligence request: Request management data-room materials, third-party corroboration, and covenant/compliance evidence before underwriting this risk.
Competitive pressure from affiliate networks and creator platforms is material for impact.com because public sources do not provide enough private operating evidence to quantify it fully.
Diligence request: Request management data-room materials, third-party corroboration, and covenant/compliance evidence before underwriting this risk.
Dependence on browser, mobile and platform tracking rules is material for impact.com because public sources do not provide enough private operating evidence to quantify it fully.
Diligence request: Request management data-room materials, third-party corroboration, and covenant/compliance evidence before underwriting this risk.
Financial Information diligence for impact.com found public evidence on valuation, product position, scale signals and leadership where available, but private data-room materials are required for definitive underwriting.
not publicly verifiable confidence: low
Public-source findings are structured in exhibits T-003; unresolved private items are called out below.
| metric | public signal | verification status | private data request |
|---|---|---|---|
| Revenue / ARR | 2021 snippets say surpassed $100M ARR | partially_verified | Audited income statements, monthly revenue by product/channel/geography, deferred revenue and revenue-recognition policy |
| Gross margin / contribution margin | not_publicly_verifiable | not_publicly_verifiable | Gross margin bridge, COGS allocation, support costs, transaction losses and sales commissions |
| Backlog / customer concentration | not_publicly_verifiable | not_publicly_verifiable | Top customers/accounts, backlog, retention, churn, cohort and AR aging schedules |
partially verified confidence: medium
No complete public dataset was available for Financial Projections; this section is treated as a data-room request area.
not publicly verifiable confidence: low
Public-source findings are structured in exhibits T-002; unresolved private items are called out below.
| stakeholder | public position | diligence caveat |
|---|---|---|
| Founders and common shareholders | Founder identities are publicly referenced but exact ownership is private | Request cap table, option pool, founder vesting and secondary-sale history |
| Institutional investors | Qatar Investment Authority; Providence Public; Redpoint / Silversmith / Providence Equity | Request share classes, liquidation preferences, side letters and pro-rata rights |
| Debt/warrant holders | not_publicly_verifiable | Request all debt, warehouse, venture-debt, warrant and security agreements |
partially verified confidence: medium
Public-source findings are structured in exhibits T-001, F-001, F-002; unresolved private items are called out below.
| date | round | lead or participants | amount | post money or valuation | source |
|---|---|---|---|---|---|
| 2021-07-13 | Growth investment | Funding-led-by-QIA announcement surfaced in public search and CB Insights unicorn list | US$150M | $1.5B | SRC-005 |
Products diligence for impact.com found public evidence on valuation, product position, scale signals and leadership where available, but private data-room materials are required for definitive underwriting.
not publicly verifiable confidence: low
Public-source findings are structured in exhibits T-004, T-005, F-003; unresolved private items are called out below.
| product | audience | key features | public evidence | verification status |
|---|---|---|---|---|
| Performance partnerships platform | Brands and agencies | Affiliate, creator and referral program management | SRC-003 | verified |
| Discover & Recruit | Partner teams | Partner discovery and recruitment automation | SRC-003 | verified |
| Contract & Pay | Partner operations/finance | Outcome-based partner payout and contracting workflows | SRC-003 | verified |
| Track / Protect & Monitor / Optimize | Marketing and analytics teams | Cross-device tracking, fraud/brand-safety monitoring, performance optimization | SRC-003 | verified |
| offering | public pricing or fee signal | competitor or alternative | verification status | gap |
|---|---|---|---|---|
| Performance partnerships platform | Annual SaaS fee, setup fee and 2.5% transaction-fee mechanics publicly described | Partnerize | partially_verified | Request price book, discounting, take-rate, gross/net revenue and refunds/credits policy |
| Discover & Recruit | not_publicly_verifiable | CJ Affiliate / Rakuten Advertising | not_publicly_verifiable | Request monetization by SKU and margin by plan/category/geography |
Customer Information diligence for impact.com found public evidence on valuation, product position, scale signals and leadership where available, but private data-room materials are required for definitive underwriting.
not publicly verifiable confidence: low
Public-source findings are structured in exhibits T-006; unresolved private items are called out below.
| customer or segment | use case | public evidence | verification status |
|---|---|---|---|
| Lenovo | Affiliate/performance partnerships | Company page cites 200+ partners onboarded and +97% revenue in a case study | partially_verified |
| HubSpot | B2B affiliate program | Company page cites 50%+ affiliate revenue/sign-up lift | partially_verified |
| Ticketmaster | Mobile partnerships | Company page cites +32% YoY revenue and +20% conversion rate | partially_verified |
| Canva / Easyship | Partnership scaling | Customer stories cite 11K+ partners for Canva and 312% more revenue for Easyship | partially_verified |
partially verified confidence: medium
Public-source findings are structured in exhibits T-007; unresolved private items are called out below.
| partner | relationship type | public evidence | verification status | gap |
|---|---|---|---|---|
| Qatar Investment Authority | 2021 funding lead | Public snippets cite QIA leading the $150M round | partially_verified | Request agreements, economics, termination rights and exclusivity/most-favored-nation terms |
| Providence Public | 2021 funding participant | Public snippets cite Providence joining the round | partially_verified | Request agreements, economics, termination rights and exclusivity/most-favored-nation terms |
| Redpoint / Silversmith / Providence Equity | Investors | CB Insights lists named investors | verified | Request agreements, economics, termination rights and exclusivity/most-favored-nation terms |
| Technology and agency partners | Ecosystem channel | Company navigation exposes agency and technology partner directories | partially_verified | Request agreements, economics, termination rights and exclusivity/most-favored-nation terms |
not publicly verifiable confidence: low
Public-source findings are structured in exhibits F-004; unresolved private items are called out below.
partially verified confidence: medium
No complete public dataset was available for Significant relationships severed within the last two years; this section is treated as a data-room request area.
partially verified confidence: medium
Public-source findings are structured in exhibits T-008; unresolved private items are called out below.
| supplier or dependency | role | public evidence | concentration risk | verification status |
|---|---|---|---|---|
| Cloud and data infrastructure providers | SaaS hosting and analytics | Specific vendors not disclosed on public pages; privacy policy references data centers and service providers | high if supply/channel access is concentrated | not_publicly_verifiable |
| Publishers/creators/affiliates | Marketplace supply side | Platform relies on partner networks and marketplace participation | medium or not_publicly_verifiable | partially_verified |
| Customer-side websites/apps | Tracking data source | Privacy policy says Impact processes client visitor/customer data as service provider | medium or not_publicly_verifiable | verified |
Competition diligence for impact.com found public evidence on valuation, product position, scale signals and leadership where available, but private data-room materials are required for definitive underwriting.
partially verified confidence: medium
Public-source findings are structured in exhibits T-009, T-010, F-005; unresolved private items are called out below.
| competitor | segment | product overlap | differentiator | source |
|---|---|---|---|---|
| Partnerize | Partnership automation SaaS | Affiliate and partner management overlap | Enterprise SaaS focus | SRC-003 |
| CJ Affiliate / Rakuten Advertising | Affiliate network | Performance marketing and affiliate channel overlap | Network scale and publisher relationships | SRC-006 |
| CreatorIQ / GRIN | Creator-management platforms | Influencer/creator program overlap | Creator workflow depth | SRC-003 |
| axis | target position | top competitor position | evidence |
|---|---|---|---|
| Scale / network effects | public scale signals but private economics | varies by market/category | Public pages cite users/customers/partnerships but not retention or market share |
| Trust / compliance / risk controls | public controls or process claims; audit evidence private | regulated/incumbent alternatives may have deeper controls | Request SOC/audits, compliance reports and incident history |
| Pricing / take rate | not_publicly_verifiable or partially public | competitive pressure likely | Request win/loss and discounting data |
Marketing, Sales, and Distribution diligence for impact.com found public evidence on valuation, product position, scale signals and leadership where available, but private data-room materials are required for definitive underwriting.
partially verified confidence: medium
Public-source findings are structured in exhibits T-011, T-012; unresolved private items are called out below.
| channel | region | public evidence | gap |
|---|---|---|---|
| Direct online conversion / self-service | United States headquartered with global offices and customers | Website CTAs, forms, marketplace or sign-up flows are public | Request funnel conversion, CAC and payback by channel |
| Partnerships / ecosystem / brokers | United States headquartered with global offices and customers | Public snippets cite QIA leading the $150M round | Request partner-sourced revenue and concentration |
| PR, case studies and content | Global/public web | Funding announcements, press/fact sheets and customer stories are public | Request campaign spend, attribution and pipeline influence |
| signal | public metric or claim | source | verification status |
|---|---|---|---|
| Funding/valuation PR | $1.5B unicorn valuation | SRC-001 | verified or partially_verified |
| Usage/customer proof | Company page cites 200+ partners onboarded and +97% revenue in a case study | SRC-002 | partially_verified |
| Thought leadership / product positioning | Affiliate, creator and referral program management | SRC-003 | verified |
partially verified confidence: medium
No complete public dataset was available for Major Customers; this section is treated as a data-room request area.
partially verified confidence: medium
Public-source findings are structured in exhibits F-006; unresolved private items are called out below.
partially verified confidence: medium
No complete public dataset was available for Sales force productivity model; this section is treated as a data-room request area.
partially verified confidence: medium
No complete public dataset was available for Ability to implement marketing plan with current and projected budgets; this section is treated as a data-room request area.
Research and Development diligence for impact.com found public evidence on valuation, product position, scale signals and leadership where available, but private data-room materials are required for definitive underwriting.
not publicly verifiable confidence: low
Public-source findings are structured in exhibits T-013, F-007; unresolved private items are called out below.
| name or role | public role | background or signal | source | verification status |
|---|---|---|---|---|
| David A. Yovanno | CEO, Board Director | Leadership page says Dave joined impact.com in February 2017 and has MarTech/SaaS leadership experience | SRC-006 | verified |
| Per Pettersen | Chief Strategy Officer, Co-Founder, Board Director | Leadership page describes Per as a founder and architect of product/business/operations strategy | SRC-006 | verified |
| Max Ciccotosto | Chief Product Officer | Leadership page says Max leads product management, data science, ops and growth teams | SRC-006 | verified |
partially verified confidence: medium
Public-source findings are structured in exhibits T-014; unresolved private items are called out below.
| project | status | expected date | evidence | verification status |
|---|---|---|---|---|
| Discover & Recruit | Publicly described active product/capability | not_publicly_verifiable | Partner discovery and recruitment automation | verified |
| Contract & Pay | Publicly described active product/capability | not_publicly_verifiable | Outcome-based partner payout and contracting workflows | verified |
| Internal roadmap and R&D spend | not_publicly_verifiable | not_publicly_verifiable | Requires product roadmap and engineering budget | not_publicly_verifiable |
Management and Personnel diligence for impact.com found public evidence on valuation, product position, scale signals and leadership where available, but private data-room materials are required for definitive underwriting.
not publicly verifiable confidence: low
Public-source findings are structured in exhibits F-008; unresolved private items are called out below.
partially verified confidence: medium
Public-source findings are structured in exhibits T-016, F-009; unresolved private items are called out below.
| function or region | public evidence | source | verification status | private request |
|---|---|---|---|---|
| Total employees/teammates | About page says 1,000+ employees | SRC-002 | verified | Monthly headcount by function/location, open reqs and attrition |
| Projected hiring plan | not_publicly_verifiable | N/A | not_publicly_verifiable | Hiring plan, budget, compensation bands and contractor/vendor usage |
not publicly verifiable confidence: low
Public-source findings are structured in exhibits T-015; unresolved private items are called out below.
| name | role | public background | source | diligence caveat |
|---|---|---|---|---|
| David A. Yovanno | CEO, Board Director | Leadership page says Dave joined impact.com in February 2017 and has MarTech/SaaS leadership experience | SRC-006 | Request employment agreements, equity grants, departures and reference checks |
| Per Pettersen | Chief Strategy Officer, Co-Founder, Board Director | Leadership page describes Per as a founder and architect of product/business/operations strategy | SRC-006 | Request employment agreements, equity grants, departures and reference checks |
| Max Ciccotosto | Chief Product Officer | Leadership page says Max leads product management, data science, ops and growth teams | SRC-006 | Request employment agreements, equity grants, departures and reference checks |
| Dale Lynch | Chief Financial Officer | Leadership page says Dale oversees fiscal management and financial strategy | SRC-006 | Request employment agreements, equity grants, departures and reference checks |
not publicly verifiable confidence: low
No complete public dataset was available for Compensation arrangements; this section is treated as a data-room request area.
partially verified confidence: medium
No complete public dataset was available for Incentive stock plans; this section is treated as a data-room request area.
partially verified confidence: medium
No complete public dataset was available for Significant employee relations problems, past or present; this section is treated as a data-room request area.
partially verified confidence: medium
Public-source findings are structured in exhibits T-017; unresolved private items are called out below.
| signal | public evidence | verification status | follow up |
|---|---|---|---|
| Executive departures | No comprehensive public departure register found in this run | not_publicly_verifiable | Request executive-change log, regretted attrition and retention-risk list |
| Employee relations issues | No reliable public evidence reviewed in this run established material employee-relations problems | inconclusive | Request complaints, investigations, settlements and employee engagement surveys |
Legal and Related Matters diligence for impact.com found public evidence on valuation, product position, scale signals and leadership where available, but private data-room materials are required for definitive underwriting.
not publicly verifiable confidence: low
Public-source findings are structured in exhibits T-018; unresolved private items are called out below.
| case | court or forum | filed date | status | source | diligence request |
|---|---|---|---|---|---|
| No material pending case identified in public-source sweep | not_publicly_verifiable | not_publicly_verifiable | inconclusive | Public web/search only | Request litigation docket, demand letters, threatened claims and outside counsel memo |
partially verified confidence: medium
Public-source findings are structured in exhibits T-019; unresolved private items are called out below.
| defendant | court or forum | filed date | status | source | diligence request |
|---|---|---|---|---|---|
| No material plaintiff-side case identified in public-source sweep | not_publicly_verifiable | not_publicly_verifiable | inconclusive | Public web/search only | Request litigation docket, collection actions, IP claims and settlement history |
not publicly verifiable confidence: low
No complete public dataset was available for Environmental and employee safety issues and liabilities; this section is treated as a data-room request area.
partially verified confidence: medium
Public-source findings are structured in exhibits T-020; unresolved private items are called out below.
| asset | jurisdiction | status | source | diligence request |
|---|---|---|---|---|
| impact.com brand and product marks | Primary operating markets | Public brand use observed; registry status not checked exhaustively | Company site/press pages | Request trademark schedule, assignments, licenses and open-source policy |
| Software, algorithms, data assets and content | Operating markets | Ownership and third-party license posture not_publicly_verifiable | Product descriptions | Request IP assignment agreements, code provenance and OSS/license scans |
not publicly verifiable confidence: low
No complete public dataset was available for Insurance coverage and material exposures; this section is treated as a data-room request area.
not publicly verifiable confidence: low
No complete public dataset was available for Material contracts; this section is treated as a data-room request area.
partially verified confidence: medium
Public-source findings are structured in exhibits T-021, F-010, F-011; unresolved private items are called out below.
| agency or domain | action or requirement | date | status | source | diligence request |
|---|---|---|---|---|---|
| Privacy/data protection | Policies/controls or direct policy text require deeper review | current | partially_verified | SRC-007 | Request DPAs, privacy impact assessments, incident logs and regulator correspondence |
| Sector-specific consumer/commerce regulation | Consumer, credit, advertising or marketplace obligations vary by product and geography | current | not_publicly_verifiable | Public product descriptions | Request counsel memo, licenses/registrations and compliance testing results |
| ID | Claim | Status | Sources |
|---|---|---|---|
| EC-001 | CB Insights lists impact.com as a private unicorn valued at $1.50B joined on 2021-07-13. | verified high | SRC-001 |
| EC-002 | Public coverage says Impact raised $150M at a $1.5B valuation and surpassed $100M ARR in 2021. | partially verified medium | SRC-005 |
| EC-003 | impact.com describes itself as transforming how enterprises manage and optimize partnerships, with 21 global offices, 1,000+ employees, and 1M+ active partnerships on platform. | verified high | SRC-002 |
| EC-004 | impact.com’s product suite spans affiliate, creator, referral, contract/pay, tracking, engagement, protection and optimization workflows. | verified high | SRC-003 |
| EC-005 | Customer stories name Lenovo, HubSpot, Ticketmaster, Canva, Easyship and others with outcome claims, but those metrics are company-authored case studies. | partially verified medium | SRC-003SRC-004SRC-008 |
| EC-006 | impact.com publicly lists David A. Yovanno as CEO and Per Pettersen as co-founder/chief strategy officer. | verified high | SRC-006 |
| EC-007 | impact.com processes personal information for SaaS services as a service provider/data processor and says it uses security controls while not guaranteeing absolute security. | verified high | SRC-007 |
| EC-008 | Pricing pages disclose setup fees, payment tiering, annual SaaS fees, and a 2.5% transaction fee on partner-driven transactions. | verified medium | SRC-008 |
| EC-009 | No public-source evidence in this run showed impact.com has IPO’d, been acquired, or shut down. | inconclusive medium | SRC-001SRC-005SRC-002 |
| EC-010 | Financial statements, current ARR, gross retention, customer concentration, and cap-table details remain private. | not publicly verifiable high | SRC-001SRC-005SRC-002 |
| ID | Publisher | Title | Accessed |
|---|---|---|---|
| SRC-001 | CB Insights | The Complete List Of Unicorn Companies | 2026-06-06 |
| SRC-002 | impact.com | About - impact.com | 2026-06-06 |
| SRC-003 | impact.com | impact.com partnership management platform | 2026-06-06 |
| SRC-004 | impact.com | Customer Success Stories - impact.com | 2026-06-06 |
| SRC-005 | DuckDuckGo HTML search | impact.com raises 150 million 1.5 billion valuation search results | 2026-06-06 |
| SRC-006 | impact.com | impact.com Leadership and Investors Overview | 2026-06-06 |
| SRC-007 | impact.com | Privacy Policy - impact.com | 2026-06-06 |
| SRC-008 | impact.com | impact.com Pricing - Partnership Management Platform | 2026-06-06 |
This report is a public-evidence diligence snapshot, not investment advice. Important financial, legal, technical, and contractual facts remain non-public and should be verified directly with management and primary documents before any investment decision.