Startup Diligence
Diligence report Immersive entertainment venues; media and entertainment; sports viewing; LED dome technology; experiential media Late-stage private unicorn

Cosm

Cosm Public-Source Startup Diligence Report

Cosm’s upside case is a differentiated, vertically integrated Shared Reality platform: proprietary or hard-to-replicate dome/display technology plus immersive production, tier-one sports/entertainment rights, and premium social venues. If venue utilization, partner economics, technology reliability, and rollout capex prove attractive, Cosm could own a new out-of-home live-event category. The downside case is equally concrete: large fixed-cost venues, rights dependence, execution complexity, seasonality, and opaque financing terms can erode returns despite headline demand and valuation.

Company profile

Cosm Public-Source Startup Diligence Report

Track with high-priority private diligence before any investment decision. Public evidence supports Cosm as an active late-stage private immersive entertainment/technology unicorn with notable financing, venue rollout, major content partnerships, public leadership, and patent assets. The investability question remains unresolved because financial statements, venue unit economics, cap table, contracts, customer metrics, safety/legal records, and technology reliability evidence are not public.

Website
www.cosm.com
Sector
Immersive entertainment venues; media and entertainment; sports viewing; LED dome technology; experiential media
Geography
United States with public venue presence/signals in Los Angeles, Dallas, and Atlanta; technology/media operations serving global immersive markets
Stage
Late-stage private unicorn
Known aliases
Cosm Inc., Cosm Venues, Cosm Shared Reality, Cosm Tech, Cosm Media, Cosm Immersive, Evans & Sutherland, Spitz, C360
Report version
1.0
Timezone
UTC

Executive summary

Strengths

  • CB Insights and Los Angeles Business Journal support the $1B unicorn valuation signal.
  • Independent and company sources support a real venue rollout with LA scale data and active LA/Dallas/Atlanta event signals.
  • Company sources consistently describe a full-stack immersive technology/media/venue product.
  • Public partnership pages list major sports, entertainment, and broadcast relationships.
  • The official team page verifies senior leadership roles.

Risks

  • Financial statements, venue P&L, unit economics, cash runway, and cap table are not public.
  • Venue rollout may be capital intensive and sensitive to lease, construction, labor, and maintenance costs.
  • Content-rights economics, exclusivity, and renewals are central and private.
  • Public sold-out/event-page signals do not prove durable utilization, repeat demand, or profitable paid attendance.
  • Full-stack live venue technology must meet high reliability standards but public uptime/incident data is unavailable.

Gaps

  • G-001: Audited financial statements, monthly management accounts, cash balance, burn, runway, and revenue recognition policy.
  • G-002: Venue-level P&L, capex, leases, maintenance, labor, F&B, and payback by LA/Dallas/Atlanta.
  • G-003: Cap table, preference stack, debt, warrants, side letters, option pool, and liquidation waterfall.
  • G-004: Material rights/partner contract terms, economics, renewal dates, exclusivity, and minimum guarantees.
  • G-005: Paid attendance, capacity released, sell-through, no-shows, refunds, repeat rate, NPS, and cohort retention.
  • G-007: Architecture, uptime, incident history, supplier redundancy, R&D roadmap, and technical debt.

Recommended next steps

  • Condition further work on a financial data room covering audited/monthly financials, cash runway, venue P&L, cap table, debt/leases, and financing documents.
  • Run venue unit-economics diligence by market: attendance, utilization, gross-to-net ticket revenue, F&B, labor, rent, maintenance, capex, and payback.
  • Review all material content-rights, broadcast, creator, venue lease, construction, supplier, financing, and insurance contracts.
  • Conduct technical diligence on LED dome architecture, software/display stack, production pipeline, uptime, supplier redundancy, cyber/security, and hardware refresh.
  • Conduct customer/market diligence with ticketing cohorts, group-sales pipeline, partner references, consumer surveys, and competitor/substitute benchmarking.
  • Have counsel perform full litigation, IP, regulatory, employment, safety, privacy, and insurance diligence across Cosm and predecessor/acquired entities.

Risk register

high high likelihood

R-001: Financial statements, venue P&L, and unit economics are not public

Public sources validate funding and valuation but not revenue, margins, burn, runway, venue-level payback, or cash conversion.

Diligence request: Require audited financials, monthly financials, ARR/revenue bridge, venue P&L, gross margin, cash runway, cap table, and debt schedule before underwriting.

high medium likelihood

R-002: Capital intensity and rollout financing risk

Large 65,000-square-foot venues with dome/display infrastructure likely require substantial capex, leases, maintenance, and launch spend.

Diligence request: Review venue capex budgets, leases, construction contracts, debt facilities, maintenance obligations, payback periods, and expansion gating criteria.

high medium likelihood

R-003: Content rights dependence and renewal economics

Sports and entertainment rights appear central to demand; adverse contract terms or lost renewals could impair utilization.

Diligence request: Review all rights-holder agreements, revenue shares, minimum guarantees, exclusivity, production cost allocation, and renewal/termination provisions.

high medium likelihood

R-004: Venue launch, safety, and operating execution risk

Physical venues add permitting, crowd safety, F&B, staffing, maintenance, insurance, and customer-experience risks beyond software/media operations.

Diligence request: Request operating manuals, incident logs, permits, fire/life-safety approvals, food-service compliance, maintenance records, and insurance policies.

high medium likelihood

R-006: Technology reliability and integration risk

The full-stack LED dome, software, production, and content pipeline must perform reliably in live paid venues.

Diligence request: Review architecture, supplier BOM, uptime/SLA history, incident postmortems, deployment process, security audits, and hardware refresh roadmap.

medium high likelihood

R-005: Demand, seasonality, and utilization risk

Sold-out public events are encouraging but do not establish steady-state utilization, repeat demand, off-peak performance, or pricing durability.

Diligence request: Analyze ticket funnel, channel CAC, capacity released vs sold, paid attendance, no-shows, average net ticket price, repeat rate, and event-category cohorts.

medium high likelihood

R-007: Competition and substitutes across live entertainment, premium cinemas, streaming, VR, and destination venues

Cosm competes for consumers discretionary spend and partner attention against stadiums, arenas, premium theaters, streaming at home, headset experiences, and other immersive venues.

Diligence request: Request win/loss, customer surveys, pricing tests, attendance overlap analysis, and competitor response monitoring by market.

medium medium likelihood

R-009: Management integration and retention risk

Cosm appears assembled from multiple predecessor/acquired capabilities, creating potential integration and key-person retention risk.

Diligence request: Review org chart, retention agreements, attrition, employee engagement, acquisition integration milestones, succession plan, and management references.

Chapter 01

01Financial Information

Public sources support a $1B valuation and $250M financing signal, but the core financial diligence package remains private: audited financials, quarterly financials, venue P&L, cash runway, cap table, debt, preference stack, and venue payback data were not publicly available.

I.A Annual and quarterly financial information for the past three years

not publicly verifiable confidence: high

No public audited statements, quarterly P&L, cash-flow statement, gross margin waterfall, or venue-level financials were located; only funding, valuation, ticket-price, and venue-size signals are public.

Evidence gaps

  • Audited financial statements, monthly financial package, venue P&L, bookings/billings, revenue-recognition policy, and cash runway.

Hidden risks

  • Valuation may embed aggressive venue rollout assumptions that cannot be tested without financials.
  • Ticket-price and venue-size proxies may overstate realized revenue if comps, discounts, refunds, no-shows, or revenue shares are material.

Follow-up questions

  • Provide audited statements for FY2023-FY2025, monthly FY2026 financials, and venue-level P&L by market.
  • Reconcile gross ticket sales to net revenue after fees, taxes, refunds, partner shares, F&B, and comps.
Public financial signal inventory
ItemPublic EvidenceInterpretationStatus
Valuation$1B in CB Insights unicorn list and LA Business Journal funding article.Headline unicorn valuation supported by public sources.Verified public signal; financing terms private.
Capital raised$250M reported by Los Angeles Business Journal; CB Insights profile has total raised field and latest Private Equity round.Scale financing likely funded venue rollout.Partially verified; proceeds and runway private.
Financial statementsNo public audited financials, monthly P&L, or cash-flow statements located.Cannot assess profitability, burn, or cash runway.Not publicly verifiable.

Public figures are not a financial model.

Venue unit-economics diligence matrix
AreaEvidenceRiskRequest
CapacityLA venue reported at 65,000 square feet, 80-foot dome, and 1,700 seats.High fixed cost and operating leverage.Build cost, lease, maintenance, labor, and utilization by event.
PricingTickets reported from $17 to $600.Published range may not represent realized average ticket price.Gross-to-net ticket bridge, fees, discounts, comps, refunds, and partner share.
Ancillary revenueArticle describes food, drinks, tables, hall, screens, bar space, patio furniture.F&B margins and staffing unknown.F&B attach, COGS, labor, third-party vendor agreements.
Public financing signal chart Bar chart of headline public financing signals: $250M raised and $1B valuation.

I.B Financial projections

not publicly verifiable confidence: medium

Public sources show expansion to additional venues and active event pages, but no management forecast, venue ramp curves, utilization assumptions, capex plan, or sensitivity case was public.

Evidence gaps

  • Board-approved model, market-by-market venue ramp, scenario analysis, capex and lease schedules, and content-rights economics.

Hidden risks

  • Expansion financing could outpace proven payback if construction, rights, or labor costs exceed plan.
  • Event calendars may depend on rights windows and seasonal sports schedules.

Follow-up questions

  • Provide base/upside/downside projections by venue with utilization, average net ticket price, F&B, rights fees, labor, rent, maintenance, and capex.
Funding, valuation, and cap table diligence matrix
AreaEvidenceRiskRequest
Round/valuation$250M financing and $1B valuation reported publicly.Headline valuation may not equal common equity value.Closing binder, security terms, price per share, liquidation preferences.
InvestorsCB Insights names Baillie Gifford, Mirasol Capital, Dan Gilbert, Avenue Capital Group, Bolt Ventures and others.Investor rights and control terms unknown.Cap table, voting agreements, ROFR/co-sale, side letters.
Debt/leasesNo public debt, warrant, or lease obligation schedule.Off-balance sheet obligations could reduce runway.Debt, lease, guarantees, landlord concessions, construction financing.
Public evidence coverage by chapter Bar chart counting public evidence claims most directly associated with each chapter.

I.C Capital Structure

partially verified confidence: medium

CB Insights and LA Business Journal identify high-level valuation, round type, amount raised, and selected investors, but public sources do not disclose security type, liquidation preferences, debt, warrants, option pool, or founder/investor ownership.

Evidence gaps

  • Current fully diluted cap table, financing documents, debt/lease obligations, side letters, option grants, secondaries, and liquidation waterfall.

Hidden risks

  • Preference stack or debt could materially alter common-equity value despite headline valuation.
  • Venue-specific project financing or leases could create off-balance-sheet obligations.

Follow-up questions

  • Provide pro forma cap table and liquidation waterfall at current valuation and downside scenarios.

I.D Other financial information

partially verified confidence: medium

The public venue footprint creates diligence questions around leases, construction commitments, F&B, maintenance, production labor, insurance, and partner revenue shares; none were publicly quantified.

Evidence gaps

  • Lease abstracts, construction budgets, F&B economics, insurance premiums, maintenance schedules, and rights minimum guarantees.

Hidden risks

  • Large fixed-cost venues can exhibit high operating leverage in both directions.
  • Hidden obligations may sit in leases, rights minimum guarantees, construction contracts, and vendor maintenance agreements.

Follow-up questions

  • Provide venue by venue unit economics and all material commitments above a defined threshold.
Venue scale and price proxy chart Bar chart of public LA venue scale and ticket-price proxies.
Chapter 02

02Products

Cosm publicly positions Shared Reality as an integrated stack combining LED dome environments, physical design, engineering/manufacturing, software, display engine, production services, media/content, and consumer venues. The product thesis is differentiated but complex and requires technical, cost, reliability, and supplier validation.

II.A Description of each product

verified confidence: high

Public evidence supports a three-layer product portfolio: Cosm Tech, Cosm Media, and Cosm Venues. The core experience is a large LED-dome Shared Reality venue for live sports, entertainment, science/education, and attractions.

Evidence gaps

  • Technical architecture, BOM, software components, supplier concentration, service margins, uptime logs, customer NPS, product telemetry, and release history.

Hidden risks

  • Vertical integration can create differentiation but may also hide low-margin hardware/service work.
  • Venue product quality depends on content rights, production, hardware reliability, and local operations all working together.

Follow-up questions

  • Demonstrate architecture, unit costs, uptime, incident history, supplier redundancy, content pipeline, and venue customer satisfaction.
Cosm product stack decomposition
ItemPublic EvidenceInterpretationStatus
Physical design / engineering / manufacturingCareers page says Cosm provides physical design, engineering, and manufacturing.Hardware/facility layer is strategic and capital intensive.Verified company claim; supplier economics private.
Software and display engineCareers page and Tech page cite software, display engine, and software-defined display.Potential platform moat if reusable across venues.Verified claim; architecture and uptime need diligence.
Content and venuesTech page frames Cosm Tech, Cosm Media, and Cosm Venues as ecosystem components.Integrated GTM creates synergy and complexity.Verified company claim.
Product proof, moat, and validation needs
AreaEvidenceRiskRequest
Integrated systemLED dome environments, software, and high-fidelity content as one integrated system.System complexity can cause uptime and cost issues.Architecture review, uptime logs, incident postmortems, BOM, supplier redundancy.
Rights-enabled contentPartnerships include NBA, UFC, ESPN, FOX, NBC, TNT, Cirque.Moat may depend on renewable rights rather than pure technology.Rights schedule, economics, exclusivity, renewal, and minimum guarantees.
IP assetsPatent record and CB Insights patent count.Patent validity/FTO unknown.IP counsel review and claim charts.
Shared Reality stack architecture Architecture diagram of disclosed product layers: partners/content, production/media, software/display engine, LED dome/hardware, venue operations, and attendee experience.

II.B Product quality, roadmap, and differentiation

partially verified confidence: medium

The moat claim rests on technology plus content and venue operations. Public pages are not enough to determine whether the platform is lower cost, higher quality, or more scalable than alternatives.

Evidence gaps

  • Product roadmap, patent claim charts, technical benchmarks, content-production economics, hardware refresh plan, and customer experience KPIs.

Hidden risks

  • Competitors or rights holders could replicate parts of the experience if Cosm lacks enforceable exclusivity or cost advantage.
  • Hardware refresh and LED maintenance cycles could compress margins.

Follow-up questions

  • Provide roadmap with engineering capacity, supplier cost trends, warranty obligations, uptime SLA, and customer satisfaction by venue/event type.
Chapter 03

03Customer Information

Cosm has two customer constructs: consumer venue attendees and enterprise/media/content partners. Public pages identify notable partners and active events, but customer-level revenue, retention, concentration, partner economics, and direct customer satisfaction remain private.

III.A Top customers by application

partially verified confidence: medium

Public event pages show venue attendees can buy tickets for sports and entertainment experiences; however, no customer concentration or account-level data is public because consumers are transactional and partners are contractual.

Evidence gaps

  • Paid attendance by event, capacity released, no-show/refund data, repeat customers, cohort retention, NPS, customer acquisition channel, and refunds/chargebacks.

Hidden risks

  • Sold-out events may reflect limited released inventory or marquee one-offs rather than sustained demand.
  • Demand may be concentrated in sports seasons and premium events.

Follow-up questions

  • Provide top event categories by revenue, paid attendance, repeat rate, and gross-to-net ticket reconciliation for each venue.
Venue demand proxies and missing customer metrics
AreaEvidenceRiskRequest
Event inventoryLA, Dallas, Atlanta pages list NBA, UFC, FIFA World Cup events.Inventory is dynamic and does not show actual paid attendance.Released inventory, sell-through, paid attendance, no-shows, refunds.
Sold out labelsEvent pages show Sold Out for selected listings.Could reflect limited inventory or venue-specific conditions.Seat-level sell-through and capacity utilization by event.
Pricing range$17-$600 ticket range from LA Business Journal.Realized net price unknown.Average net ticket price and gross-to-net waterfall.
Cosm customer and partner ecosystem map Market map separating consumer attendees, rights/media partners, creators, and supplier/venue dependencies.

III.B Strategic relationships

verified confidence: high

Cosm publicly lists relationships with FOX Sports, Cirque du Soleil, UFC, NBA, ESPN, NBC Sports, TNT Sports, and creators. These are strategic assets but the economic and legal terms are not public.

Evidence gaps

  • Executed contracts, renewal schedule, minimum guarantees, exclusivity, termination rights, revenue share, content production obligations, and partner satisfaction.

Hidden risks

  • Rights may be non-exclusive, costly, short-term, or subject to performance obligations.
  • Partner concentration could create renewal and bargaining-power risk.

Follow-up questions

  • Prepare a partner contract matrix showing economics, exclusivity, term, territories, content scope, and renewal obligations.
Named strategic relationships and rights diligence
AreaEvidenceRiskRequest
Sports rightsUFC, NBA, ESPN, NBC Sports, TNT Sports, FOX Sports named on public pages.Contract scope, term, and economics unknown.Executed contracts, renewal schedule, revenue-share/minimum guarantee detail.
Entertainment/creator contentCirque du Soleil and named creators listed.Content slate breadth and refresh cadence uncertain.Content pipeline, exclusivity, production costs, performance metrics.
Independent corroborationLA Business Journal also reports media-rights contracts with major names.Article confirms names but not terms.Partner references and contract economics.
Supplier and dependency map
AreaEvidenceRiskRequest
Content suppliersMajor rights partners named publicly.Rights renewal/economics risk.Partner contract matrix.
Hardware/display suppliersLED dome and physical manufacturing claims.Single-source, warranty, maintenance, and replacement risk.BOM, vendor contracts, warranties, redundancy.
Venue/operations suppliersLarge venue with F&B, seating, and hall described.Landlord, construction, labor, F&B, insurance dependencies.Lease, construction, F&B, labor, security, insurance schedules.

III.C Revenue by customer

not publicly verifiable confidence: high

No public source discloses revenue by consumer cohort, venue, partner, rights category, or B2B technology customer.

Evidence gaps

  • Revenue by venue, event, category, partner, channel, and customer cohort; gross-to-net adjustments; refunds; comps; F&B attach.

Hidden risks

  • Reported event popularity could mask unfavorable revenue shares or high production costs.
  • If a few rights categories drive revenue, partner renegotiation could impair economics.

Follow-up questions

  • Provide anonymized top revenue streams and customer/partner concentration schedules.

III.D Significant relationships severed within the last two years

not publicly verifiable confidence: low

No public evidence of severed major partner/customer relationships was found, but absence from public pages is not evidence of no churn or disputes.

Evidence gaps

  • Churned partners list, terminated contracts, unresolved disputes, refunds/credits, and reasons for non-renewals.

Hidden risks

  • Terminated rights or disputes may be confidential.
  • Partner removals from a marketing page may not be obvious historically.

Follow-up questions

  • List all partner/customer relationships terminated, non-renewed, or materially amended since 2024 with reasons and economics.

III.E Top suppliers

not publicly verifiable confidence: medium

Public sources imply supplier dependencies across LED displays, dome construction, production equipment, software/cloud, content rights, venues/landlords, F&B, and labor, but named supplier concentration was not public.

Evidence gaps

  • Supplier list, purchase commitments, warranty terms, support SLAs, concentration, sole-source components, and lease abstracts.

Hidden risks

  • Single-source LED/display or production vendors could create margin and uptime risk.
  • Lease/landlord commitments could materially affect downside flexibility.

Follow-up questions

  • Provide top suppliers by annual spend and by criticality, including redundancy and termination rights.
Chapter 04

04Competition

Cosm competes across multiple markets rather than one clean category: live sports/entertainment venues, premium cinema, at-home streaming, headset/VR experiences, destination immersive attractions, planetarium/dome technology, and rights-holder owned experiences. Its differentiation appears to be a bundle of venue scale, technology, media rights, and production know-how.

IV.A Competitive landscape by market segment

partially verified confidence: medium

Cosm straddles venue entertainment, immersive display technology, and media experiences. Competitors and substitutes include live stadium attendance, premium cinemas, streaming at home, VR/headsets, Sphere-like destination venues, planetariums, and rights-holder direct products.

Evidence gaps

  • Win/loss analysis, market share by segment, TAM/SAM methodology, competitor pricing, customer survey, and rights-holder alternatives.

Hidden risks

  • Category ambiguity can complicate TAM estimates, pricing comparisons, and competitive benchmarking.
  • Large partners may have incentives to launch direct immersive experiences.

Follow-up questions

  • Provide competitor matrix and quantified reasons consumers/partners choose Cosm over stadiums, theaters, streaming, VR, or other immersive venues.
Competitive landscape by segment
ItemPublic EvidenceInterpretationStatus
Live venues/stadiumsCosm sells shared live-event viewing as alternative to being in arena/stadium.Competes for premium sports spend and social event budgets.Substitute risk; quantify willingness-to-pay.
Premium cinema/immersive attractionsVenue described as not theater/cinema/arena but adjacent to all.Category education required but differentiation possible.Need consumer survey and comp pricing.
At-home streaming/VRCompany emphasizes in-person Shared Reality and integrated content.Must justify out-of-home premium over home screens/headsets.Need retention and repeat attendance.
Competitive risk and moat tests
AreaEvidenceRiskRequest
Rights accessMajor rights and media partners named.Non-exclusive or short-term rights weaken moat.Rights exclusivity and renewal matrix.
Technology/IPActive patent and full-stack claims.Moat may not block workarounds.FTO and competitor claim chart analysis.
Venue footprintLA/Dallas/Atlanta public event presence.New entrants with better real estate or rights could compete.Market-by-market competitive and site-selection analysis.
Competitive landscape and substitute map Map of potential competitors/substitutes across immersion depth and physical-footprint intensity.

Competitor examples are category-level substitutes, not sourced market-share claims.

IV.B Barriers to entry and substitution risk

partially verified confidence: medium

Potential barriers include venue footprint, content relationships, production capabilities, patents, and integrated software/display stack. Public data is insufficient to prove defensible economics or exclusive rights.

Evidence gaps

  • IP review, exclusivity analysis, partner renewal data, cost curve, consumer willingness-to-pay, and repeat-attendance evidence.

Hidden risks

  • Moat may depend more on execution and rights access than patent defensibility.
  • Substitutes can capture demand with lower fixed costs.

Follow-up questions

  • Prove venue ROI and partner uniqueness with cohort data, contract terms, and technical benchmarks.
Chapter 05

05Marketing, Sales, and Distribution

Cosm’s distribution appears to combine direct ticketing through venue pages, marquee sports/entertainment partnerships, PR/news, venue locations, group sales, and creator programming. Public signals show active events and some sold-out listings, but CAC, conversion, sales productivity, group sales pipeline, and marketing ROI are not public.

V.A Strategy and implementation

partially verified confidence: medium

Cosm markets around premium Shared Reality access to major sports and entertainment events. Ticket pages and news/partnerships create a visible demand-generation loop, but paid media, conversion, and retention economics are private.

Evidence gaps

  • Marketing spend by channel, CAC, conversion, repeat rate, cohort retention, group-sales pipeline, discounting, and attribution.

Hidden risks

  • PR and novelty could produce launch spikes that do not sustain.
  • Channel dependence on marquee sports windows can create seasonality.

Follow-up questions

  • Provide marketing funnel by venue and event type, including impressions, conversion, paid attendance, repeat rate, and net revenue per attendee.
Marketing and sales channel evidence
AreaEvidenceRiskRequest
Direct ticketingFind Tickets calls to action on event pages.Conversion and CAC unknown.Ticket funnel and attribution dashboard.
PR/partner marketingNews and partnerships pages highlight major sports/entertainment programming.Awareness may be partner/event-dependent.Partner marketing obligations and channel attribution.
Pricing$17 to $600 public ticket range.Discounting, premium mix, and fees unknown.Average net ticket price by event and seat type.

V.B Major Customers

not publicly verifiable confidence: medium

The major customer lens must include rights partners, group/event buyers, and consumer attendees. Public sources name partners but not customers by revenue or strategic account economics.

Evidence gaps

  • Top customers/partners by revenue, contract term, margin, renewal schedule, and direct references.

Hidden risks

  • Major partner bargaining power could lower margins.
  • Group-sales concentration or corporate-event dependence is unknown.

Follow-up questions

  • Provide top 20 customer/partner revenue schedule and reference calls.

V.C Principal avenues for generating new business

partially verified confidence: medium

New business appears to come from new venue markets, content-rights expansions, event programming, group sales, creators, and B2B technology/media opportunities.

Evidence gaps

  • Pipeline by venue, market, partner, B2B lead source, group-sales funnel, and creator slate economics.

Hidden risks

  • Growth may require parallel success across real estate, rights, and technology sales.
  • FIFA/NBA/UFC event cycles may create temporary peaks.

Follow-up questions

  • Provide sales pipeline, partner pipeline, group-sales bookings, and event slate forecast by market.
Venue rollout and marketing implementation questions
AreaEvidenceRiskRequest
Los Angeles proof pointFirst Inglewood venue opened June 2024 with large footprint.Launch performance may not generalize.LA launch budget, variance, and mature run-rate P&L.
Dallas/Atlanta expansionPublic sources reference Dallas/Texas and Atlanta venues/events.Multi-market launch complexity and capex.Opening budgets, permits, staffing plan, and demand forecast.
Marquee event windowsFIFA World Cup 2026 programming across venues.Peaks may not support off-season utilization.Event calendar coverage and off-peak plan.

V.D Sales force productivity model

not publicly verifiable confidence: low

No public evidence quantifies sales headcount, quota, conversion, group-sales productivity, partner sales cycles, or B2B enterprise pipeline.

Evidence gaps

  • Sales org chart, quota attainment, bookings pipeline, CAC by channel, group-sales productivity, partner BD cycle times.

Hidden risks

  • Management may overstate scalability if growth depends on bespoke partner production and local venue sales.
  • Sales productivity may be hard to benchmark because product spans consumer and partner channels.

Follow-up questions

  • Provide sales funnel and productivity cohorts by venue and by B2B/partner channel.

V.E Ability to implement marketing plan with current and projected budgets

not publicly verifiable confidence: medium

Public information does not show marketing budget, expansion budget, cash runway, or capital allocation across venues and content.

Evidence gaps

  • Marketing budget, CAC plan, cash runway, venue capex, opening budget, rights payments, and contingency plan.

Hidden risks

  • Budget may be insufficient if venue rollout, rights fees, and marketing all scale simultaneously.
  • Growth could require additional financing in less favorable markets.

Follow-up questions

  • Provide budget-to-actual for LA launch and Dallas/Atlanta rollout plan with sensitivity cases.
Chapter 06

06Research and Development

Cosm’s R&D appears embedded across LED dome engineering, software-defined display, production tools, content pipeline, and inherited/acquired IP. Public records show at least one active patent and CB Insights reports nine filed patents, but technical depth, roadmap, R&D spend, and engineering capacity are private.

VI.A Description of R&D organization

partially verified confidence: medium

Public sources identify product/technology leadership and full-stack technology claims, but not engineering headcount, R&D spend, roadmap ownership, development process, or quality metrics.

Evidence gaps

  • Engineering org chart, R&D roadmap, sprint/release process, patent schedule, open-source use, tech debt, uptime and incident records.

Hidden risks

  • Engineering capacity may be stretched across venues, B2B tech, media pipeline, and maintenance.
  • Legacy acquired systems may increase technical debt.

Follow-up questions

  • Provide engineering/R&D dashboard, roadmap, patent inventory, and uptime/security postmortems.
R&D and IP evidence register
ItemPublic EvidenceInterpretationStatus
Patent portfolio countCB Insights says Cosm has filed 9 patents.Signals IP activity.Partially verified; reconcile family count.
US11930290B2Google Patents lists active Cosm-assignee patent for panoramic picture in picture video.Relevant to immersive/panoramic video workflows.Verified record; legal quality untested.
Acquired IP chainPatent assignment from C360 to Cosm; LA Business Journal reports acquisition lineage.Chain of title and integration are key.Requires legal review.
Acquisition, patent, and venue timeline Timeline of public corporate/technology milestones relevant to IP and product integration.
Public leadership org chart Publicly listed leadership roles from Cosm Our Team page.

Reporting lines are schematic; formal org chart was not public.

VI.B New Product Pipeline

partially verified confidence: medium

The public roadmap can be inferred only from venue expansion, World Cup/NBA/UFC event programming, content partner slate, and technology/media positioning. No formal pipeline, launch dates, or R&D budget was public.

Evidence gaps

  • Product roadmap, release milestones, venue launch readiness gates, content slate, R&D budget, integration backlog, and launch retrospectives.

Hidden risks

  • Roadmap delivery depends on rights, production, venue readiness, and engineering reliability.
  • New market launches can distract from improving existing venue economics.

Follow-up questions

  • Provide roadmap with dependencies, owners, milestone criteria, budget, and prior launch variance analysis.
Product pipeline and roadmap dependency map
AreaEvidenceRiskRequest
Event programmingWorld Cup/NBA/UFC events in public pages.Rights and production dependencies.Content slate and production readiness plan.
Venue expansionLA, Dallas, Atlanta public presence.Permitting, construction, staffing, launch execution.Venue launch stage gates and variance analysis.
Technology integrationAcquisition/patent lineage and full-stack claims.Technical debt and inherited systems.Integration backlog, architecture roadmap, and incident history.
Chapter 07

07Management and Personnel

Cosm has a public leadership bench spanning CEO, product/technology, strategy/administration, operations/Evans & Sutherland, finance, and board leadership. Public HR pages show benefits and recruiting infrastructure, but full org chart, headcount history, compensation, incentives, attrition, and employee-relations issues remain private.

VII.A Organization Chart

not publicly verifiable confidence: medium

Only senior leadership is publicly visible. Full reporting lines, venue staffing model, engineering/media/operations split, and board governance were not public.

Evidence gaps

  • Full org chart, reporting lines, board composition, committee charters, key-person succession, and venue staffing model.

Hidden risks

  • Matrix reporting across venues, media, technology, and acquired entities could obscure accountability.
  • Key-person concentration around CEO and acquired-entity leaders is possible.

Follow-up questions

  • Provide current and projected org chart by function, location, and venue, including board/advisor roles.
Public leadership roster
NameRoleDiligence Note
Jeb Terry Jr.Chief Executive Officer & PresidentReference checks, employment agreement, board relationship, key-person succession.
Devin PoolmanChief Product & Technology OfficerTechnical roadmap, engineering org, uptime/security accountability.
Sheli ReynoldsChief Administration & Strategy OfficerStrategy, people, administration, integration responsibilities.
Kirk JohnsonChief Operations Officer & GM, Evans & SutherlandVenue operations, E&S integration, manufacturing/service economics.
Peter McPheeChief Financial OfficerFinancial controls, venue P&L, financing, budgeting.
Stephen T. WinnPublicly listed on team page; board-chair image alt text in extracted pageClarify formal board role, control rights, related-party interests.
Personnel diligence data request register
AreaEvidenceRiskRequest
HeadcountNo public headcount history located.Staffing and productivity cannot be tested.Monthly headcount by function/location/venue and hiring plan.
Compensation/equityCareers page says market competitive pay but no details.Retention, option pool, and cost structure unknown.Comp bands, bonus/commission plans, equity grant ledger, 409A.
Employee relationsNo public employee-relations metrics; careers page includes recruiting-scam warning.Hidden employment claims or labor issues.HR/legal register, attrition, engagement, safety, wage/hour audits.

VII.B Historical and projected headcount by function and location

not publicly verifiable confidence: medium

No public headcount history or forecast was located. Careers material confirms recruiting/benefit infrastructure but not workforce scale or productivity.

Evidence gaps

  • Headcount by month/function/location, open roles, attrition, employee engagement, contractor usage, and hiring plan.

Hidden risks

  • Venue expansion may increase headcount and labor complexity faster than management systems mature.
  • Attrition or integration issues may not be publicly visible.

Follow-up questions

  • Provide headcount bridge and hiring plan for LA, Dallas, Atlanta, SLC/tech, media, and corporate functions.

VII.C Senior management biographies

verified confidence: high

The team page verifies senior names and roles. Independent biography/reference checks were not performed in this public-source report.

Evidence gaps

  • Executive references, employment agreements, equity grants, conflict disclosures, background checks, and board minutes.

Hidden risks

  • Public bios may omit prior failures, litigation, conflicts, or retention risks.
  • Governance influence of board chair/investors is not public.

Follow-up questions

  • Conduct founder/executive references and background checks; review compensation and equity retention.

VII.D Compensation arrangements

not publicly verifiable confidence: low

No executive or employee compensation arrangements were public.

Evidence gaps

  • Executive employment agreements, compensation bands, bonus plans, sales commissions, and retention/equity grants.

Hidden risks

  • Compensation may need to compete with venue, media, and technology labor markets simultaneously.
  • Retention packages after acquisitions may be expiring.

Follow-up questions

  • Provide compensation plan summary and top employee retention risk analysis.

VII.E Incentive stock plans

not publicly verifiable confidence: low

No option pool, equity plan, grant schedule, strike price history, or repricing information was public.

Evidence gaps

  • Equity incentive plan, option pool, grant ledger, 409A history, repricing, secondary sales, and retention analysis.

Hidden risks

  • Headline valuation could create underwater grants if common share value lags preference stack.
  • Option pool refresh may be needed for expansion hiring.

Follow-up questions

  • Provide option ledger, 409A reports, pool sizing, and retention scenarios.

VII.F Significant employee relations problems, past or present

not publicly verifiable confidence: low

No public evidence of significant employee-relations problems was found; this is not a clearance conclusion.

Evidence gaps

  • HR legal register, employee complaints, wage/hour audits, safety incidents, WARN analyses, and employee survey results.

Hidden risks

  • Private claims, WARN notices, wage/hour issues, safety complaints, or culture issues may not surface in public web research.
  • Venue labor adds shift, safety, hospitality, and food-service compliance exposure.

Follow-up questions

  • Provide HR/legal incident register and employment counsel summary.
Legal, regulatory, insurance, and safety gap matrix
AreaEvidenceRiskRequest
LitigationNarrow CourtListener exact search returned no results.Not comprehensive; related entities and state courts may be missed.Full litigation and demand-letter register plus counsel search memo.
Safety/regulatoryLarge venue operations with public events.Permits, fire/life-safety, ADA, food/beverage, OSHA exposure.Permits, incident logs, inspection results, emergency plans.
InsuranceNo policies or loss runs public.Coverage gaps could be material.Insurance schedule, policies, exclusions, limits, claims/loss runs.
Key risk heatmap Heatmap of diligence risks identified from public sources and gaps.

VII.G Personnel Turnover

not publicly verifiable confidence: low

No public attrition metrics or turnover-by-function data was located.

Evidence gaps

  • Monthly attrition, regretted attrition, new-hire retention, exit interview themes, critical-role coverage, and contractor reliance.

Hidden risks

  • Key technical, production, or venue operations staff turnover could degrade quality or launch execution.
  • Post-acquisition earnout/retention expiration risk is unknown.

Follow-up questions

  • Provide attrition bridge and critical-role succession plan.
Chapter 08

08Legal and Related Matters

Public legal diligence is inconclusive. Patent and assignment records support an IP asset trail, and a narrow CourtListener search returned no exact Shared Reality results, but public sources do not clear litigation, contracts, permits, insurance, data/privacy, employment, environmental/safety, or regulatory matters.

VIII.A Pending lawsuits against the Company

inconclusive confidence: low

A narrow CourtListener search for "Cosm" and "Shared Reality" returned no results, but this is not sufficient litigation clearance.

Evidence gaps

  • Litigation register, demand letters, state/federal docket searches by all entities and predecessors, counsel letters, and settlement agreements.

Hidden risks

  • Entity names, predecessors, venues, employees, landlords, IP assets, or consumers could appear under other search terms or in non-indexed courts.
  • Venue operations may create slip-and-fall, employment, privacy, or consumer claims.

Follow-up questions

  • Have counsel run full litigation searches and provide legal representation letter.

VIII.B Pending lawsuits initiated by Company

inconclusive confidence: low

No public evidence of company-initiated litigation was identified from the narrow sources reviewed.

Evidence gaps

  • Company-initiated claims register, counsel memo, demand letters, and settlement/collection matters.

Hidden risks

  • IP enforcement, contract disputes, collections, or landlord disputes may be private or filed under related entities.
  • No-result search may miss state courts and non-obvious entity names.

Follow-up questions

  • Provide all affirmative litigation, threatened claims, and pre-litigation disputes.

VIII.C Environmental and employee safety issues and liabilities

not publicly verifiable confidence: medium

Venue operations imply public-safety, crowd-management, fire/life-safety, ADA/accessibility, food/beverage, and employee safety obligations. Public pages do not disclose incidents, permits, or safety audits.

Evidence gaps

  • Safety audits, incident logs, permits, ADA/accessibility reviews, food-service permits, OSHA records, emergency plans, and insurer loss runs.

Hidden risks

  • Undisclosed incidents, permit deficiencies, or insurance exclusions could be material.
  • Rapid venue launches may stress safety operations and training.

Follow-up questions

  • Provide venue safety compliance binder and insurance loss runs.

VIII.D Material patents, copyrights, licenses, and trademarks

partially verified confidence: medium

Public records support an IP portfolio and at least one active patent assigned to Cosm, but the full IP schedule, licenses, encumbrances, and FTO are not public.

Evidence gaps

  • Full patent/trademark/copyright schedule, assignments, licenses, open-source audit, invention assignment agreements, FTO opinion, and third-party claims.

Hidden risks

  • Assignments from acquired entities may have gaps or encumbrances.
  • Patent ownership does not guarantee freedom to operate or defensible moat.

Follow-up questions

  • Commission IP counsel diligence and provide chain-of-title evidence.
Legal/IP/contract diligence schedule
AreaEvidenceRiskRequest
Patents/IPUS11930290B2 active; CB Insights says 9 patents.Validity, FTO, and assignment gaps.IP schedule, assignments, licenses, invention agreements, FTO opinion.
Rights contractsMajor partner relationships public.Economic burden, non-exclusivity, termination risk.Material contracts schedule and all executed partner agreements.
Acquisition lineageC360 assignment and acquisition history public.Legacy liabilities and retention obligations.Acquisition agreements, indemnities, earnouts, IP schedules.

VIII.E Insurance coverage and material exposures

not publicly verifiable confidence: low

No public insurance policies, limits, exclusions, premiums, claims history, or loss runs were found.

Evidence gaps

  • Insurance schedule, policy copies, limits, exclusions, claims/loss runs, broker memo, and venue-specific endorsements.

Hidden risks

  • High-profile live events can create cancellation, crowd, equipment, cyber, and IP exposures.
  • Insurance exclusions or inadequate limits could materially affect downside.

Follow-up questions

  • Provide all insurance policies and broker risk assessment.

VIII.F Material contracts

not publicly verifiable confidence: medium

Public sources name major partner categories and rights relationships, but material contracts and economics are not public.

Evidence gaps

  • All material customer, rights, venue lease, construction, supplier, financing, software, and employment contracts.

Hidden risks

  • Rights contracts may include minimum guarantees, costly production obligations, limited exclusivity, or termination triggers.
  • Leases and construction contracts may include long-term fixed obligations.

Follow-up questions

  • Create a material contracts schedule with economics, term, termination, assignment/change-of-control, exclusivity, and MFN terms.

VIII.G Regulatory agency problems

inconclusive confidence: low

No public evidence of regulatory agency problems was identified, but venue operations require regulatory diligence across permits, ADA/accessibility, food/beverage, employment, privacy, data security, and consumer protection.

Evidence gaps

  • Regulatory correspondence, permits, licenses, privacy/security reviews, consumer terms, accessibility audits, and venue inspection results.

Hidden risks

  • Regulatory issues may be local and venue-specific.
  • Data privacy and ticketing/marketing rules can apply even if Cosm has no backend in this repo.

Follow-up questions

  • Ask counsel and operations for regulatory compliance matrix by jurisdiction and venue.

Evidence

Evidence claims
IDClaimStatusSources
EC-001 CB Insights lists Cosm as a $1B unicorn, joined July 31, 2024, in Los Angeles and Media & Entertainment, with Bolt Ventures shown in the investor column. verified high SRC-001
EC-002 CB Insights describes Cosm as founded in 2020, based in Los Angeles, with latest funding round Private Equity and investors including Baillie Gifford, Mirasol Capital, Dan Gilbert, Avenue Capital Group, and Bolt Ventures. verified medium SRC-002
EC-003 Los Angeles Business Journal reported that Cosm raised $250M in fresh funding, valuing the company at $1B. verified high SRC-003
EC-004 Cosm describes itself as a global technology company building end-to-end immersive experience solutions across sports/entertainment, science/education, and parks/attractions. verified high SRC-004
EC-005 Cosm Technology positions the product as LED dome environments, software, and high-fidelity immersive content delivered as one integrated system. verified high SRC-012
EC-006 Cosm publicly lists content partnerships with FOX Sports, Cirque du Soleil, UFC, NBA, ESPN, NBC Sports, TNT Sports, and creators. verified high SRC-006
EC-007 Cosm venue event pages for Los Angeles, Dallas, and Atlanta showed active 2026 sports/event programming with Find Tickets and Sold Out signals. verified medium SRC-007SRC-008SRC-009SRC-010
EC-008 Cosm publicly identifies Jeb Terry Jr., Devin Poolman, Sheli Reynolds, Kirk Johnson, Peter McPhee, and Stephen T. Winn in leadership roles. verified high SRC-011
EC-009 Google Patents lists US11930290B2, Panoramic picture in picture video, as active with current assignee Cosm Inc and publication date March 12, 2024. verified high SRC-013
EC-010 CB Insights states Cosm has filed nine patents and shows Panoramic picture in picture video as a grant. partially verified medium SRC-002
EC-011 CourtListener returned zero results for a narrow search of "Cosm" and "Shared Reality". inconclusive low SRC-014
EC-012 Los Angeles Business Journal reports Cosm opened its first Inglewood venue in June 2024 with 65,000 square feet, an 80-foot dome, and 1,700 seats. verified high SRC-003
EC-013 Los Angeles Business Journal reports ticket prices ranged from $17 to $600 depending on event and access level. verified medium SRC-003
EC-014 Los Angeles Business Journal reports Cosm has media-rights/contracts with Cirque du Soleil, UFC, ESPN, Fox Sports, and NBC Sports and that its second Texas location was set to open at the end of August with Atlanta underway. partially verified medium SRC-003
EC-015 Cosm news publicly references FOX Sports and FIFA delivering FIFA World Cup 2026 in Shared Reality at Cosm venues in Los Angeles, Dallas, and Atlanta. verified medium SRC-015
EC-016 Cosm careers material identifies benefits, internship programming, and a recruiting-scam warning, but does not publish headcount, attrition, compensation bands, or employee-relations metrics. partially verified medium SRC-004
EC-017 Cosm pages and public footer/navigation indicate an active company website, venues/events, media, tech, legal pages, and copyright through 2026. verified medium SRC-007SRC-011SRC-015SRC-016
EC-018 Public sources indicate Cosm was assembled through acquisitions including Evans & Sutherland, LiveLikeVR/Cosm Immersive, and C360-related assets. partially verified medium SRC-003SRC-011SRC-013SRC-017
EC-019 Public evidence does not include audited financial statements, quarterly financials, ARR, venue-level P&L, cash runway, cap table, debt schedules, or preference stack. not publicly verifiable high SRC-001SRC-002SRC-003
EC-020 Cosm faces a complex operating model combining owned/leased venues, live production, food and beverage, software/display systems, rights holders, creators, and ticketing. partially verified medium SRC-003SRC-004SRC-006SRC-012
EC-021 Cosm publicly communicates paid demand signals, but public pages do not disclose conversion, capacity utilization, repeat attendance, CAC, or cohort retention. partially verified medium SRC-007SRC-008SRC-009SRC-010
EC-022 Public legal pages and CourtListener search do not reveal material contracts, insurance coverage, regulatory correspondence, permits, or safety liabilities. inconclusive low SRC-014SRC-016
Sources
IDPublisherTitleAccessed
SRC-001 CB Insights The Complete List Of Unicorn Companies 2026-05-22
SRC-002 CB Insights Cosm - Products, Competitors, Financials, Employees, Headquarters Locations 2026-05-22
SRC-003 Los Angeles Business Journal Cosm Raises $250 Million 2026-05-22
SRC-004 Cosm Careers | Cosm 2026-05-22
SRC-005 Cosm About | Cosm 2026-05-22
SRC-006 Cosm Partnerships | Cosm 2026-05-22
SRC-007 Cosm All Events | Cosm 2026-05-22
SRC-008 Cosm Events in Los Angeles | Cosm 2026-05-22
SRC-009 Cosm Events in Dallas | Cosm 2026-05-22
SRC-010 Cosm Events in Atlanta | Cosm 2026-05-22
SRC-011 Cosm Our Team | Cosm 2026-05-22
SRC-012 Cosm Cosm Technology | Powering Experience 2026-05-22
SRC-013 Google Patents US11930290B2 - Panoramic picture in picture video 2026-05-22
SRC-014 CourtListener / Free Law Project CourtListener search: "Cosm" "Shared Reality" 2026-05-22
SRC-015 Cosm News | Cosm 2026-05-22
SRC-016 Cosm Legal | Cosm 2026-05-22
SRC-017 Cosm Cosm Media and C360 navigation references 2026-05-22

Disclaimer

This report is a public-evidence diligence snapshot, not investment advice. Important financial, legal, technical, and contractual facts remain non-public and should be verified directly with management and primary documents before any investment decision.